google reader to follow feeds and tools to follow people
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Google Reader to follow feeds and tools to follow peopleTRANSCRIPT
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How Businesses Attract Clients through Social
Networks
With Amy Chorew
Amy Chorew
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Mompreneur
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CEO
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Social Media Marketingwill one day be called . . .
Marketing
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The Consumer in Online
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Ivy Bean has 27,000 Twitter followers and tweets from the care home where she lives
in Bradford, England.
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TheTechByte.com
Women between the ages of 50 and 70 are now the largest and wealthiest consumer segment.
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Women are more likely to go to social networks for beauty, entertainment and dating advice. But for the majority of other categories they look to blogs.
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TheTechByte.com
Women spend more time on social networks building relationships,
communicating with friends, making new friends, and more.
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Generation X(1965-81)
Consumers between 18 and 42 are driving the technology revolution and agenda today. How is your company
adapting its marketing message to appeal to these two digital generations?
Generation Y(1982-2000)
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What is Web 2.0
Web 2.0 refers to a second generation of technology, services, and tools that facilitate communication, creativity, collaboration and sharing between users.
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“A website can beis your business’s hub, but
Social Media Sites letyou create spokes to drivepeople back to your site.”
- John Jantsch- Ducttape Marketing
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Website Ties it all Together
Website
FacebookFan Page
Blog
Flickr
Youtube
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Yes!!
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ROI?
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Time Drain
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Please join me
Exercise
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Website vs Blog
What’s the difference?
Website = Static
Blog = Dynamic
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YEO?
“You Engaging Others”
Focus first and foremost on
providing value to the reader. Instead of being a “writer,”
think about being an “educator.”
55 Comments
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Become Source for Media
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Blackberry Magazine
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http://www.americantowns.com/ca/santabarbara
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Local Social NetworksConsumers Use to find Businesses
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Yelp.com – Social Proof
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“Community”
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Fan Page
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Facebook Fan Page
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Create Fan Page - Community
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Do Something Remarkable
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@CoffeeGroundz
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Build Community – Make Profit
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Gary Vaynerchuk – Crushit!
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CREATE A GREAT PROFILE
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Your profile is essentially a combination of your blog, website,
business card, online brochure, virtual storefront, photo album,
and more.
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Profile Prep
• Your profile must represent you and your business extremely well. It could be the first and *only* thing your prospects see about you before making a decision to do business with you or not.
• It should be obvious within seconds (a) what you do (b) how to find out more about you (e.g. links to your main site, blog, etc.)
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Preparation
• Review others• Use Word• Reviewed by 3• Photo Ready
• Call to Action• How to Contact
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You need a Great Photo!100 x 100 pixels
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© TheTechByte.com
Can you pass the elevator test?
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Make New Friends, Keep the Old
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Connect with DatabasePast Customers
ClientsSphere of Influence
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Connect with Database
• Import your contact lists– Outlook– Yahoo– Hotmail– Gmail
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Use Applications
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Linkedin Applications
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What Are You Doing?
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http://twitpic.com/135xa
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Sign Up – Create Profile
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Start Listening
By Following
By Searching
Search.twitter.comMashable.com – Tweet lists
Listorious.com
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PUTTING IT ALL TOGETHER
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Social Media On the Go
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www.facebook.com/mobile
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www.knowem.com – Claim Identity
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Don't start a conversation, join in the
online conversations they are already having
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Don’t sellBe Yourself
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On your Website
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In your Email Signature
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Create Badges - Facebook
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On Blog or Website
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Training Special
• Three Webinars–Facebook–Blogging–Twitter
–$29.99 each or 3 for $75.00
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You need a Technology Coach!
Winning the Technology Game
7 Secrets to Master Social Networking
Building Your Online Business
www.thetechbyte.com/products
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“Life isn't about waiting for the storm to pass... it's about learning to dance in the rain.”