Shopping

Launch Checklist

There are

steps for a successful

launch

Step Create

Your Credentials

1

You

Need:

1. A Google Account 2. A Google Merchant

Center Account

Don’t forget to add anyone who needs access!

Step 2

Accounts

Google Analytics Google AdWords Webmaster Tools Merchant Center

E-Commerce Platforms

Step 3

Set Goals

And commerce tracking

Import Goals into Google AdWords

Step 4

Export Product Data to Excel

Step 5

Rewrite Product titles and descriptions

(if necessary)

Need a little help?

Follow

Google’s Product

Guidelines

Do uble Check

Step 6

everything before you upload!

Check for:

Missing URLS Mismatched Product Listings

Spelling Errors Incomplete Information

Errors in your product listings can lead to poor search results

Step 7

Upload

Tip: Upload a test feed first

Step 8

Apply for the Google

Shopping Promotions Program

Step 9

Search for your products make sure everything is correct!

Step 10 After 3 days…

Check impressions and benchmark

Adjust bids if necessary

Make sure revenue, goals, and number of sales match the site analytics

Still a little stuck?

We can help!

We’re Optimum7

Contact us here

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