google trends & sneaky tools for content writing by amy pyett
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Google Trends &
Sneaky Tools for
Content WritingBy Amy Pyett, Junior Content Strategist
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What is it?
oMarketing insight and analysis tool
oBased on google search
oShows how often a particular search-term is
entered relative to the total search-volume
oUses data from 2004 onwards
GOOGLE TRENDS
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GOOGLE TRENDS
How can we use it?
oKeyword research – discover how popular certain
keywords are which can be used for SEO through
inclusion in content or use in adwords
o Industry monitoring – Is the industry trending up or
down? Are many people asking questions about
the industry?
oContent ideas – discover what queries people are
entering into google. Once you know what questions people are asking, you can better
answer them
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What is it?
o Online tool for
analysing headlines
o Gives your headline a
‘score’ based on an
analysis of the overall
structure, grammar
and readability
http://coschedule.com/headline-analyzer
HEADLINE ANALYSER
How can we use it?
o Check blog post and
media release
headings for
effectiveness based
on the analysed
categories.
o In general - provides
helpful insights into
writing a good heading.
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What is it?
o Generates a list of
blog topics/headings
based on your chosen
keywords
http://www.hubspot.co
m/blog-topic-generator
BLOG TOPIC GENERATOR
How can we use it?
o The suggestions are
repetitive – can be
used when in dire
need of inspiration
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What is it?
o A tool that assigns a
readability score to
your writing
o It also highlights
adverbs, passive
voice, and phrases
that you can simplify
http://www.hemingwayapp.com/
HEMMINGWAY APP
How can we use it?
o Basic editing
o Check readability
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What is it?
o An online writing aid
which identifies
incorrect grammar,
spelling, wordiness,
vague language etc.
http://grammark.org/
GRAMMARK
How can we use it?
o Not practical for every
piece of writing
o Can be used to check
personal writing style
from time to time