grafton conference2
DESCRIPTION
cTRANSCRIPT
placeblogger
Screenshot of Placeblogger
placeblogger
placeblogger Cambridge, MA
Placeblogger World HQ
Now with free coffee!
placeblogger
Legos
Robotic cats
Liquid nitrogen
placeblogger
Lisa on Twitter: @lisawilliams Lisa on tumblr:
lifeandcode.tumblr.com
placeblogger
placeblogger
Journalism will survive the death of its institutions
placeblogger
placeblogger
placeblogger
Keep Calm & Don’t Panic
placeblogger
Get Excited & Make Things
placeblogger
placeblogger
When we began looking in 2007 1 in 8 Americans lived in a city or town with a placeblog
placeblogger
Now that number is 1 in 2
placeblogger
4100
1422
800
Independent local news sites dramatically outnumber both traditional dailies and VC/foundation backed news startups such as Patch or Bay Citizen
placeblogger
Never start a company when you can start a
placeblogger
“Good tests kill flawed theories; we remain alive to guess again.”
placeblogger
Don’t do anything for free that you wouldn’t do for free indefinitely.
placeblogger
WHAT CAN I DO WITHOUT ANYONE’S
ASSISTANCE OR PERMISSION?
placeblogger
Everything about something!
placeblogger
Relationships first
placeblogger
4100
1422
800
Independent local news sites dramatically outnumber both traditional dailies and VC/foundation backed news startups such as Patch or Bay Citizen
placeblogger
1422
800
But only 4% of independent local news & community sites have a rate card
164
placeblogger
M T W T F
placeblogger
M
placeblogger
MONEY
placeblogger
F
placeblogger
FUTURE
placeblogger
A learn-‐to-‐program blog written with journalists in mind
http://lifeandcode.tumblr.com
placeblogger github.com/lisawilliams
placeblogger
placeblogger
A learn-‐to-‐program blog written with journalists in mind
http://lifeandcode.tumblr.com
placeblogger
T W T
placeblogger
placeblogger
Losers.
placeblogger
Your husband is rich, right? Your husband is rich, right?
placeblogger
Oh, then your husband must be Mr. Mom, right?
placeblogger
But what about your children?! But what about your children?!
placeblogger
#$Q@A#$!!!
#$&@?!
placeblogger
placeblogger
placeblogger
HAVING A STARTUP IS LIKE HAVING ONE LONG EXISTENTIAL CRISIS
placeblogger
OMG that sounds horrible…why bother?
placeblogger
The future is small
But the impact isn’t
placeblogger
The future of journalism is about smaller and smaller organizations making a bigger and bigger impact
placeblogger
Our problems are distributed and global
Our media is consolidated and
local
placeblogger placeblogger
placeblogger
Penguins
placeblogger
placeblogger
placeblogger
Veterans battlefield injuries
placeblogger
Turn stories into signals
placeblogger placeblogger
placeblogger
Apple’s stock price
placeblogger
Thanks! Lisa on LinkedIn:
linkedin.com/in/lisawilliams Lisa on Twitter: @lisawilliams
Learn-‐to-‐code for journalists: lifeandcode.tumblr.com