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Page 1: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”
Page 2: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”

2 Special Advertising Section shop MERLE HAY MALL

GRAND OPENING, SUNDAY, JULY 24 AT 8 AM

The world’s largest and most respected gourmet coff ee company will soon call Merle Hay Mall home! Starbucks, Inc. is currently constructing an 1,836 square-foot store at the east entrance to the mall, across from Applebees. This store will be the fi rst stand-alone store in the Des Moines area. Enjoy tasty beverages, food and merchandise in the comfortable indoor seating area or at the outdoor umbrella tables. In a hurry? Swing through the drive-up window! Opening mid-August.

Soon!Just opened! Fun and funky fashion-forward private label sportswear and accessories for “tweens” ages 7 to 14.

In the Target hallway across from Old Navy

Page 3: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”

shop MERLE HAY MALL Special Advertising Sectionshop Special Advertising Section 3

Mall Events 4There’s always something going on at Merle Hay Mall!

Look Smart 6Get the skinny on the latest fall fashions.

Shop Savvy 7Check out these tips for the back-to-school shopper.

Otis’s Fun Forest 8Ready for a challenge? Try this wordpuzzle!

ISSUE NO. 6: AUGUST/SEPTEMBER/OCTOBER, 2005

VISIT US ONLINE! WWW.MERLEHAYMALL.COM

AUGUST 5–31

Raising money for your school while you shop at Merle Hay Mall is easy! Here’s how:

will be given away to area schools!

1) Shop any store in Merle Hay Mall.

2) Bring your receipt(s) to Customer Service. All receipts must be from purchases made at Merle Hay Mall from August 5–31, 2005. Each receipt can only be submitted once.

3) The more you shop, the more you earn for your school! The school with the highest total receives the largest percentage of the $10,000, and no school will receive less than $25.

4) Tell your friends, family and neighbors to help your school raise money by shopping at Merle Hay Mall!

F O R M O R E I N F O R M AT I O N , C A L L ( 5 1 5 ) 2 7 6 – 8 5 5 1

Our new, expanded store is 3,000 square-feet of body-pampering lotions,

shampoos, candles, accessories and more! Find extended lines of your favorite

brands, including Breathe, C.O. Bigelow, Henri Bendel, True Blue Spa, and the new

Le Couvent Des Minimes. Open August 1 in the Lower Bridge Court, across

from Christopher & Banks.

Page 4: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”

4

KIOA Classic Car GiveawayJuly 23, 10 AM–NOON, parking lot near the Main East Entrance.Register to win a classic American automobile with 93.3 KIOA Radio. Also, qualify to win a Back Pack of Prizes and a chance at $25,000 tuition from Merle Hay Mall!

Deck the WallsArt Sale &Trunk ShowJuly 23–24, Deck the Walls.Over 1,000 original paintings on canvas in all styles to choose from, direct from our International Distributor in Chicago. Special framing packages available. One weekend only!

Target Grand OpeningJuly 24, 8 AM.Shop the newest addition to Merle Hay Mall, located at the Southeast corner of the mall at Merle Hay Road and Douglas Avenue.

Creative Movement Dance Company PerformanceJuly 30, NOON–1 PM,Lower Bridge Court.Enjoy dance performances by the students of the Creative Movement Dance Company.

Betty Hill DancersJuly 30, 2 –3 PM, Lower Bridge Court.Enjoy dance performances by Betty Hill Dance Studio students.

Put Star on Your CarJuly 30, 2 –5 PM, parking lot near the Main East Entrance.Get your Star sticker and more with Star 102.5 Radio. Also, qualify to win a Back Pack of Prizes and a chance at $25,000 tuition from Merle Hay Mall!

5th Annual Iowa Sales Tax HolidayAugust 5 & 6.Shop Merle Hay Mall for no sales tax on qualifying back-to-school clothing and footwear. Please visit www.state.ia.us/tax/educate/holiday1.html for detailed information.

Be True To Your School August 5–31.Shop for back-to-school at Merle Hay Mall and earn dollars for your school. See the ad in this insert or visit www.merlehaymall.com for more information.

Back Pack PickAugust 6, 10 AM–1 PM,Lower Bridge Court.Win a Back Pack full of Prizes and a chance to win $25,000 tuition from Merle Hay Mall! Register at Customer Service between July 18–31 for your chance to qualify. Finalists will be notified in advance, and Lite 104.1 will broadcast the event live.

Back to School Fashion ShowAugust 6, 1 PM, Lower Bridge Court.Join Guest MC Mary Day from Lite 104.1 to find out what’s hot and what’s not in back to school fashion trends and accessories as participating Merle Hay Mall stores showcase their fall styles.

4-H Clothing EventAugust 11–13.(4-H Fashion Revue (style show) at NOON

each day, Lower Bridge Court.)

4-H members from across Iowa to showcase consumer and sewing skills by modeling constructed garments and clothing selected for an occasion. This presentation is a portion of the Iowa State Fair 4-H Clothing Event.

Kids Club with Science Center of IowaAugust 13, 11 AM and 1 PM,by Old Navy.Discover the wonders of science with the Science Center of Iowa!All kids are invited to participate in this free program.

Sports Card ShowAugust 19–21.Sports memorabilia on display and for sale throughout the mall.

Mid-Iowa Cactus and Succulent SocietyShow & SaleAugust 26–28, Lower Bridge Court.Take your pick of prickly plants at this annual cactus show and sale.

Mall EventsSpecial Advertising Section shop MERLE HAY MALL

4-H Clothing EventAugust 11–13.(4-H Fashion Revue

each day, Lower Bridge Court.)

4-H members from across Iowa to showcase consumer and sewing skills by modeling constructed garments and clothing selected for an occasion. This presentation is a portion of the Iowa State Fair 4-H Clothing Event.

Kids Club with Science Center of IowaAugust 13, 11 by Old Navy.

Sports Card Show

Page 5: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”

5

Hoop It Up3-on-3 Basketball TournamentAugust 27–28, 9 AM–5 PM both PM both PM

days, Kohl’s parking lot.Local athletes of all ages and abilities are invited to participate in the world’s largest 3-on-3 basketball tournament! Games, music, and fun activities at the tournament. Winners may qualify for the World Championships hosted by Disney’s Wide World of Sports Complex in Florida. Pre-registration required. For additional information, visit www.hoopitup.com or call 1–888–618–7108.

Iowa Rose SocietyShow & SaleSeptember 10, 10 AM–4:30 PM,Lower Bridge Court.Enjoy a wide variety of roses on display and take some home for yourself or someone you love!

Iowa Health Bone Density ScreeningsSeptember 13, NOON–2 PM,near Customer Service.The Corporate Wellness Services of Iowa Health—Des Moines conducts screenings to detect osteoporosis and other bone-related conditions. The cost is $18. Registration required. Please call 1–877–242–8899 to schedule your appointment today.

September 17, 10 AM–3 PM,Lower Bridge Court.Colleges from around the state share information about programs for students getting ready to graduate high school and adults seeking advanced education.

Children’s Storytelling and Sing-a-long with Red TaleSeptember 17, 11 AM–NOON,near Old Navy.Red Tale spins stories about the American Indian and performs an interactive sing-a-long. All kids welcome!

Sports Card ShowSeptember 30–October 2.Sports memorabilia on display and for sale throughout the mall.

Non-Profit DayOctober 8, 10 AM–5 PM.Non-profit organizations from the Central Iowa area to distribute information, sell baked goods, and more. Pre-registration required.

register with Michelle at 276–8551 x13 by Aug. 31. Space available on a first-come, first-serve basis.

Iowa Regional Lily Society Bulb SaleOctober 15, 10 AM–9 PM,Lower Bridge Court.It’s never too soon to start thinking spring! Get your bulbs for next Spring’s lilies at this bulb sale. Bulbs available in wide variety of lily cultures, forms, colors and textures.

15th Annual Clip for the Cure with Regis SalonOctober 22.All proceeds from haircuts at this event go to the Regis Foundation for Breast Cancer Research. Call or visit Regis Salon, located in the Main East Corridor, for details. (515) 252–8885.

Flu ShotsOctober 22, 10 AM–2 PM,near Center Court.MAXIM Health Systems will provide flu and pneumonia shots. Flu shots

Moines Fire DepartmentOctober 22, 11 AM–NOON,by Old Navy.October is National Fire Safety Month! The Des Moines Fire Department presents entertainment, including magic and puppet shows, to demonstrate the importance of fire safety. Free—all kids welcome!

“Make it Yourself with Wool” Contest & Style ShowOctober 29,Judging from 8 AM–2 PM,Style Show at 2 PM,Lower Bridge CourtIowa’s state competition and style show, featuring locally designed and hand sewn wool garments.

Beggar’s Nightat Merle Hay MallOctober 31, 6–8 PM.Halloween fun for the whole family with children’s Trick or Treating from store to store in a warm, safe, and friendly environment.

5shopshop 5

Hoop It Up3-on-3 Basketball TournamentAugust 27–28, 9

both days, Kohl’s parking lot.

athletes of all ages and abilities are invited to participate in the world’s largest 3-on-3 basketball tournament! Games, music, and fun activities at the tournament.

College FairSeptember 17, 10 AM–3 PM,

If your group is interested, please register with Michelle at 276–8551

$23; Pneumonia shots $35. Medicare cards accepted.

Kids Club with the Des Moines Fire Department

5shopshop MERLE HAY MALL Special Advertising SectionSpecial Advertising Section

Page 6: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”

Special Advertising Section shop MERLE HAY MALL6

Classic KidsOne girl’s style that’s making the transition to fall is capri pants. Shop OLD NAVY for cargo capris topped with a T-shirt and jean jacket for a look that’s cute for school and casual for the playground. Embellished jeans from YOUNKERS in dark denim with flared leg are another must-have for her. Pair with a long-sleeved graphic tee and fleece vest from SEARS. Complete any girls outfit with matching accessories and bags of all styles from TARGET. Boys will be cool in school with hooded sweatshirts, carpenter jeans, and Batman lighted sneakers from KOHL’S.

Gear up for gym class at KIDS FOOT LOCKER, complete with athletic shoes and sports

apparel for girls and boys! Shop THE

CHILDREN’S PLACE for trendy and casual clothing in sizes 4-14 for girls and boys.

Shop GAP KIDS for uniform apparel, including classic khaki shorts, pants, and skirts; long and short-sleeved cotton polo shirts; and long and short-sleeved white woven button-down shirts for girls and boys. Their wovens feature Gapshield, an exclusive fabric blend

that repels spills and stains! KOHL’S, YOUNKERS, and TARGET also carry school uniform apparel for kids.

Trendy Tweens and TeensTrendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for

Girls,” is a new division in the Limited Too line, providing fun and funky fashion-forward private label sportswear and accessories for “tweens”, girls ages 7 to 14.

The first back to school must-have this season is jeans. This year’s trends are all about detail in classic low rise waist and flared leg styles. Well-worn denim in dark colors with streaks and light colors with fray and holes add flair to this year’s most popular choices. Shop THE BUCKLE for the latest girls and guys trends in denim, featuring BKE, Lucky, Ecko, and Silver brands.

Layer it up again this fall! The long lace cami in chocolate under a striped woven top with low rise khaki pants from OLD

NAVY provides the perfect cover for transitional days ahead. Fitted corduroy and tweed blazers for her in shades of brown, available at YOUNKERS, dress up

What do all students, from grades K-12, have in common on the first day of school? They all want to look their best with back to school apparel from Merle Hay Mall!

looksmart

Page 7: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”

1. Have a game plan. Research what’s

hot and what’s not before you go t

o the store.

Take a look at the price

s, too.

2. Make a list. Dig through y

our

closet and take count of

what you already

have & what you need. Chances are t

hat

you’ll discover more than one

forgotten

staple that will be perfec

t for this fall’s

wardrobe.

3. Make a budget. Set your

budget before you get to

the mall, so

that you don’t spend bey

ond your means.

4. Pace yourself. Don’t blow

your entire summer job earni

ngs on

the fi rst store you visit.

Try things

on from several stores to get a

feel

for the fabrics and to se

e how the

styles, cuts and colors lo

ok on you.

5. Save some $ for

later. Once school starts, you

may discover something all of

your friends are sporting

that

you desperately MUST have.

If you’ve set some money

aside, not a problem! Simply

make another trip to Merle

Hay Mall and fi nish up your

back to school shopping!

GET WHAT YOU WANT:

5 Steps to Smarter Shopping

shop MERLE HAY MALL Special Advertising Section 7casual ensembles and add warmth for chilly fall days. Soften this look with a lace cami and skinny scarf in dusty rose, lavender, and slate blue. Check out the funky selection of scarves this season at THE GAP ! Hang out in style with zip-up hoodies over screened tees and matching pants from AÉROPOSTALE.

Skirts are another smart addition to any girl’s wardrobe, and are very stylish at knee length this season. Check out MAURICES for a sophisticated selection of preppy and fl irty skirts. The dark denim knee-

length skirt is another cool choice this fall.

The layered look is also back for guys this season. Track jackets and zip-up hooded sweatshirts from PAC SUN over AMERICAN

EAGLE’S button down woven shirts and screen tees offers a versatile and casual layered look. OLD NAVY has a hot selection of striped pique polos, perfect when paired with their cargo khakis or special edition boot-cut jeans!

For the edgier student, HOT TOPIC offers punky selections in rock band tee shirts, black pants, platform shoes, chunky boots, and the latest novelty items in pop culture fads. Shop JOURNEYS for trendy choices in footwear this season, including mules, clogs, pointed toe slingbacks, and ankle length boots, in brand favorites Dr. Martens, Birkenstock, and much more. Other fall footwear favorites include Born, Skechers, and Steve Madden, available at TRADEHOME SHOES.

Back to school also means that the big Homecoming Dance

is just around the corner! Check out DEB

SHOP for her and RANDALL’S

FORMALWEAR for him. Trendy accessories are available at ANGEL’S, ICING

BY CLAIRE’S, and CLAIRE’S.

Sporty ScholarsStudents of all ages can show their school spirit with sports apparel

from UNIVERSITEES. In addition to a full line of children’s and adult-sized tee shirts, sweatshirts, sweatpants, hats, and other novelty items boasting state favorites Iowa, ISU, UNI, and Drake, they’ve add local high school teams to their roster!

Shop DUNHAM’S Sports for athletic apparel and equipment, including football, volleyball, cross country, soccer, and many others. Sports apparel and shoes are also available at FINISH LINE, FOOT

LOCKER, LADY FOOT LOCKER, and PRO IMAGE.

One-Stop ShoppingWant to check everything off that shopping list in one fell swoop? Des Moines’ newest TARGET, now located at the southeast corner of Merle Hay Mall, has the gear, goods and gadgets to equip everyone in the house, from preschool to postgrad! Along with

the requisite shoes, apparel, accessories, and bags for students of all ages and sizes, you’ll fi nd a vast selection of school supplies, from basic to trendy.

1. Have a game plan.

2. Make a list.

3. Make a budget.

4. Pace yourself.

5. Save some $ for

later.

Style PointsClockwise, from top of opposite page:

Ready for the pep rally in an Old Navy

Polo and boot cut jeans; at the head

of the class in an Old Navy cami and

woven top; Hanging out in the halls with

button-downs from Younkers; catching a

ride in Old Navy cargos, tee and denim.

Page 8: GRAND OPENING, SUNDAY, JULY 24 AT 8 AMaupiel.com/MHMfall05.pdfTrendy Tweens and Teens Trendy tweens must check out Merle Hay Mall’s new JUSTICE store! JUSTICE, “Just for Girls,”

AéropostaleAmerican Eagle Outfi ttersAngel’sApplebee’sArby’sAuntie Anne’s PretzelsBath & Body WorksBrodkey’s JewelersThe BuckleCalifornia NailsCarlene ResearchCasual CornerCellular AdvantageCharley’sGrilled SubsThe Children’s PlaceChinese Gourmet ExpressChristopher& BanksCingularCJ BanksClaire’s BoutiqueCoach House GiftsDakota Watch Co.David’s Briar ShoppeDeb ShopDeck the WallsDunham’sExpoEye Exam 2000Finish LineFoot LockerFortune GiftsFranklin CoveyFred Meyer JewelersGame StopThe GapGlobal CellularGNCGreat AmericanCookie Co.Greenberg’sHelzberg DiamondsHot TopicIcing byClaire’sIHOPJourneysJustice—Just for Girls!Kay Jewelers

Kids Foot LockerKirby’s PretzelKohl’sLady Foot LockerLane BryantLens CraftersLife UniformLimitedMaid RiteMauricesMerle NormanMerle Hay LanesMHM CinemaMotherhoodMaternityNew York & Co.Old NavyPac SunPayless Shoe SourcePearle Vision CenterPicture PeoplePiercing PagodaPro ImageQuick BiteQwestRadio ShackRandall’s FormalwearRegisSalon JKSam GoodySearsShakespeare Stitch & DesignShock City CellularSpencer’sStarbucksSuncoastSunglass HutSunny’s SalonTaco John’sTargetTeddy Bear ConnectionTodd’s NaturalizerTrade SecretTradehome ShoesTropik SunFruit & NutsU.S. CellularUniversiTeesVerizon WirelessVictoria’s SecretVilla PizzaVitamin WorldWaldenbooksWilson’s LeatherYounkersZales

StumpersStumpersCan you unscramble the words to fi nd fi ve school subjects?

8 Special Advertising Section MERLE HAY MALL

Stumpers

shop MERLE HAY MALL

Merle Hay Mall � Des Moines, IA 515.334.92851821 22nd Street � West Des Moines, IA 515.267.1883

* OPEN 7 DAYS A WEEK

* SUIT RENTALS AVAILABLE

* PRICES FOR EVERY BUDGET

* IN-STOCK SERVICE AVAILABLE

* LOCATIONS THROUGHOUT THEMIDWEST

* GROOM�S TUX FREE WITH 5 ORMORE PAID RENTALS

*SEE STORE FOR DETAILS

Answers: SCIENCE, MATH, ENGLISH, SPELLING, HISTORY.Otis’s favorite time at school: RECESS TIME!

NICESECHATM

SHINGLESLIPGLEN

HOTYIRSNow arrange the circled letters to spell out Otis’s favorite time at school! (Otis has filled in a few for you!)

T I M E !

ONE WEEKEND ONLY! Over 1,000 original paintings on

canvas in all styles direct from our International Distributor in

Chicago. Special framing packages available.

& Trunk Show: July 23 & 24