graphic-design-portfolio

ClientCoca-Cola Amatil.

BriefAdvertise the ‘Coca-Cola’ promotion within Nando’s store through posters, mobiles / cards & instant win scratchies.

Background‘Coca-Cola’ in conjunction with Nando’s created an instore promotion in order to leverage on CCA sponsorship of the Rugby League World Cup ‘08.

ResultsNando’s saw an increase in customers purchasing meals (in order to obtain a promotional scratch card) which translated into a significant increase in sales for CCA.

(Medium) Scratch card (3 versions)(Specs) Double sided 54 x 89mm, 200gsm, spot scratch ink

(Medium) Promotional mobile / card (Specs) Double sided 210 x 297mm, 250gsm semi-gloss, die cut

(Medium) Promotional poster (Specs) A2, 200gsm sermi-gloss


BriefCreate a green presence for ‘Coca-Cola’ at the 2008 Brisbane EkkA. This included banners, buntings, posters, point of sale, entry forms & bin stickers encouraging recycling.

BackgroundThe EkkA is a 10 day event which draws 500,000 Queenslanders.

ResultsEkkA-goers embraced their inner greenie this year by recycling over 85 bins full of recyclable waste, a record thus far.

(Product) Promotional banner (Specs) 6m wide, vinyl with eyelets

(Medium) ‘Coca-Cola’ point of sale, with magic 8’s (Specs) A3, 260gsm superwhite

(Medium) ‘Mount Franklin’ point of sale, with magic 8’s (Specs) A3, 260gsm superwhite

(Medium) ‘Goulburn Valley’ point of sale, with magic 8’s (Specs) A3, 260gsm superwhite

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BriefArt direct & design the spreads for the CCA Refresher magazine.

BackgroundThe Refresher magazine is distributed to clients & staff of ‘Coca-Cola’, with the aim being to inform individuals about what the company has been doing & its future plans.

ResultsA new layout was designed which allowed for articles & images to be seamlessly interwoven, also the magazine was broken up into 5 main categories.

(Medium) Internal magazine (Specs) A3 spreads, cover 200gsm satin, inside 130gsm satin, min. 14 spreads

(Medium) Internal magazine (Specs) A3 spreads, cover 200gsm satin, inside 130gsm satin, min. 14 spreads


BriefEncourage participants at Goldpin (bowling alley) & Suncorp Stadium (52,000 capacity world-class stadium) to consume ‘Coca-Cola’ via promotions & messages.

BackgroundLCD displays at the bowling alley provide a platform for promotional messages. During Rugby League games all 25 food & beverage outlets, along with the 34 bars acted as a venue to promote the consumption of ‘Coke’.

ResultsA strong presence, with a spike in sales during the promotional period, & the distribution of all 30,000 promotional products via sales.

(Medium) Call to action (Specs) On screen display

(Medium) Promotional poster (Specs) A3, 260gsm superwhite

(Medium) Call to action wobbler(Specs) 600mm x 325mm, plastic gloss, die cut

(Medium) Promotional message (Specs) On screen display

ClientChandlers.

BriefDesign promotional catalogues & in store point of sale for Chandlers.

BackgroundChandlers is a electrical / white goods store with a reputation for low prices & quality products.

ResultsEye catching covers were designed, creating a hype about the products on the page.

(Medium) Catalogue covers(Specs) A3 spreads, 115gsm gloss,min. 4 spreads

(Medium) Promotional posters (Specs) A1, 300gsm semi-gloss

(Medium) Price points(Specs) A4, A5 & A6, 100gsm bond

ClientSleepy’s.

BriefDesign promotional catalogues, press ads & in store point of sale for Sleepy’s.

BackgroundSleepy’s is regarded as Australia’s experts in mattresses opening their first store in early 2001, they have since expanded with a total of 40 stores.

ResultsThe use of clean & strong typography with a trade mark red background allowed for Sleepy’s adverts to be easily identified by the consumer. This as a result created brand recognition, which is essential as Sleepy’s is a relatively young company.

(Medium) Catalogue covers(Specs) A3 spreads, 100gsm gloss,2 spreads

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ClientBSR Group.

BriefDesign corporate literature, & generic templates for the BSR Group.

BackgroundThe BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is providing general support to the franchisees & informing them how to offer more to customers.

ResultsKeeping within the corporate colour spectrum, clean designs were created, expressing the theme of progression.

(Medium) Corporate covers(Specs) A4, 300gsm gloss, spot UV varnsih

ClientMalouf Group Pharmacies.

BriefDesign sale catalogues for the Group, including in-store point of sale.

BackgroundMalouf Group Pharmacies was established in 1962 & have since provided the local community with professional advice & service.

ResultsDesigned to look busy & keep the consumers eye on the page, the catalogues minimize their use of white space.

(Medium) Sale catalogue(Specs) A3+, 100gsm gloss,8 pages

(Medium) Sale catalogue(Specs) A3 spreads, 130gsm gloss,min. 2 spreads

ClientSultans Kitchen.

BriefDesign a fresh & clean take away menu for distribution during summer & winter.

BackgroundSultans Kitchen Indian restaurant opened its doors in early May 1983, since then it has gained a reputation for being Brisbane’s most acclaimed & awarded Indian restaurant group.

ResultsThe new take away menu created a significant increase in sales, with the design reflecting the fresh tastes found in the restaurant.

(Medium) Take away menu(Specs) Double sided A4, 115gsm gloss, single off-center fold

(Medium) Sit down menu(Specs) Double sided 290 x 290mm, 200gsm matte, laminate

Clientimall.

BriefDesign the brand identity, corporate literature, packaging & press ads for imall.

Backgroundimall is an online content managment system that allows retailers to put their store on the web.

ResultsA strong branded presence was created with a family of software packages, along with teaser press ads introducing imall to potential clients.

(Medium) Business card(Specs) 54 x 89mm, 220gsm silk, spot UV varnish, die cut

(Medium) Press ads(Specs) Various sizes

(Medium) Letterhead(Specs) A4, 100gsm bond

(Medium) Packaging(Specs) 230gsm art board

ClientMiss Mafia.

BriefRedesign the brand identity for Miss Mafia & introduce a personal touch with the use of the designers name.

BackgroundMiss Mafia is a couture boutique label, with a niche following. Known for its modern style with a touch of femininity.

ResultsThe Miss Mafia brand took on a strong dominant look, balanced against the softer use of typography for the word Mafia. It captured the essence of the brand with its feminine flourishes.

(Medium) Point of sale(Specs) A3, 260gsm semi-gloss, backed onto cardboard stands

(Medium) Swing tag(Specs) 300gsm matte, spot UV varnish

ClientAustralian Bahá’í Publishing.

BriefDesign an introductory booklet about the Bahá’í Faith, including invites to similar events.

BackgroundThe Bahá’í Faith is an independent world religion, whose purpose is to unite all of mankind in one universal Cause & one common Faith.

ResultsWith a light blue colour palette dominating & the symbolic use of clouds, the peaceful nature of the Bahá’í Faith was conveyed.

(Medium) Booklet (Specs) 190 x 190mm, cover 250gsm gloss, inside 130gsm matte, 52 pages

(Medium) Invitation (Specs) Double sided DL, 260gsm semi-gloss, single fold

(Medium) Informative cards (Specs) 54 x 89mm, 250gsm matte


BriefBrand the annual event Sounds Of The World, this included invites & promotional posters.

BackgroundSounds Of The World is an annual event which occurs in Sydney, Wiloughby. Sponsored by the local city council & the Bahá’í community.

ResultsThe dignity of the day, & quality of the performances was portrayed through an elegant design, with personal invites being distributed to key members of the public.

(Medium) Invitations(Specs) DL, 220gsm gloss, single fold

(Medium) Promotional poster(Specs) A3, 260gsm semi-gloss


BriefBrand the Australian Bahá’í Conference 2009, this included lanyards, name tags, general merchandise & electronic signage.

BackgroundThe Australian Bahá’í Conference was a unique & historical event in the Bahá’í community with over 5,000 in attendance, it was the largest conference of its kind in the Southern Hemisphere.

ResultsAn iconic brand identity was created, which leveraged on the Sydney Bahá’í temple & conveyed the zeal, energy & movement behind the Australian Bahá’í community.

(Medium) Merchandise (Specs) 2 colour silk screen (Medium) Name tag & lanyard (Specs) 140 x 100mm, 250gsm matte

ARMon RoStAMi’S PeRSonAl PoRtfolio

call: +61 7 3102 9591 email: [email protected] or visit our website: www.rostami.com.au