graphic design the applied art of arranging image and text to communicate a message. it may be...
TRANSCRIPT
Graphic Design• The applied art of arranging image and text to
communicate a message.
• It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.
Typography The art and technique of arranging type in order to make language visible.
FontA complete character set of a single size and style of a particular typeface.
FONTS are FUN and can make presentation more exciting!
You can use various lettering styles, sizes and colors
They can be in Italics or in BOLD print
There are millions of combinations!
A style of typeface with ornamental strokes on the ends of characters
A style of typeface without ornamental strokes on the ends of characters
Serif
San Serif
Typographic weightThe thickness or thinness of letterforms creating different degrees of bold, medium, or light type
KerningThe space between individual letterforms that you adjust manually
LeadingThe space between lines of type
KerningKerning
Kern ingLeadingLeadingLeadingLeading
Jobs in the Graphic Arts
• Package designer• Layout artist (flyers, brochures, posters, magazines, CD, DVD,
etc..)• Web Designer• Advertising/Marketing • Illustrators• Logo designer
Logo’sWhat are LOGO’s?
How many can you spot in this room alone?
What is there purpose?
a visual representation of your company brand