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2012 PBI Print & Media Conference Chicago, Illinois

The World of Specialty Graphics – and How to

Navigate It Dan Marx

Vice President, Markets & Technologies

Specialty Graphic Imaging Association


What Is Specialty Graphics? The use of DIGITAL and analog

printing processes to create or finish products used for a numerous end

purposes. While most of the technologies utilize wideformat inkjet, other technologies are also used.


Welcome to Our Community.

Specialty Graphics

Graphics

Photo Commercial

Sign


Digital has changed it all.


Full Color


Customization

1 2

3


Cost


Short Runs

x1000 x100

x10 x10 That said…


Simpler Process


Turnaround Time


Size


Defining the Opportunity


Products Ad Specialty Products, Architectural Signage, Awards, Plaques, Trophies, Banners Fabric, Banners Vinyl, Billboards, Blueprints, Boxes, Cartons, Ceramic Printing, Circuit Boards, Clock Faces, Watches, Compact Discs, Credit/Loyalty Cards, Decals Ceramic, Decals Cut Vinyl, Decals Heat Transfer, Decals Pressure Sensitive, Decals Waterslide, Dials, Faceplates, Displays, Electroluminescent Lamp, Exhibits, Fine Art Prints, Fine Art Reproduction, Flat Glass, Fleet Markings, Foam Board, Glass Flat, Glass Tile, Graphic Overlays, Graphics Floor, Graphics Indoor, Graphics Extremely Large, Graphics Outdoor, Graphics Outdoor, Graphics Narrow Format, Graphics, Vehicle, Graphics Vinyl, Greeting Cards Announcements Menus, Heat Transfer Color Laser Copier, Heat Transfer Plastic, Instruments/Gauges, Keypads, Labels/Stickers, Lenticular Prints, Membrane Switches, Mouse Pads, Nameplates, Numbering Graphics, Packaging, Panel Fronts, Photo Prints, Photographic Services, Plastics Printing, Plates, Point of Purchase Displays, Posters, Presentation Graphics, Prototypes, Signs BackLit, Signs Luminescent, Signs Magnetic, Signs Metal, Signs Paperboard, Signs Plastic, Sublimation Printing, Tile, Ceramic, Transit Advertising, Wallpaper, Window Graphics, Perforated Film, Wood Products, Textiles, Carpet, Rugs, Fabric Bolt Flags, Gaming Cloths, Textile, Apparel, Textile, Heat Transfer, Textile, DyeSublimation, Textile, Roll Goods, Neckwear, Silk Scarves, Swimwear, Tablecloths, Etcetera


Signs/Posters


Banners


Point of Purchase/Retail Display


Vehicle Graphics


Textile Prints


Outdoor Signage Applications


Specialty Graphics Primary Markets: Graphics Producers Retail Stores 74.6% Corporate Branding 69.8% Food Services 60.3% Ad Agencies 59.8% Educational Institutions 59.3% NonProfits, Assns, Orgs 58.7% Hospitality 55.0% Health Care Institutions 52.9% Athletic Teams 51.3% BusinesstoConsumer 51.3%

Source: SGIA 2012 Market Trends/Product Specialties Survey


Specialty Graphics Growth Markets: Graphics Producers Health Care Institutions 52.0% Retail Stores 51.1% Interior Decorators & Designers 47.9% Environmental Graphics 46.3% Hospitality Services 44.7%



Specialty Graphics Primary Products: Graphics Producers Banners 84.5% Window Displays 76.8% Point of Sale/POP 76.3% Label/Decal/Sticker 66.5% Trade Show Displays 66.0% Presentation Graphics 64.9% Floor Graphics 62.9% Backlit Signs 60.8% Vehicle Graphics 60.3%



Specialty Graphics Growth Products: Graphics Producers Indoor Wall Graphics 68.1% Point of Sale/POP 66.0% Window Displays 63.3% Vehicle Graphics 62.6% Building Graphics 61.4%



Choices in Technology


Start with the End Product


Wide Format Inkjet: RolltoRoll

Aqueous

Solvent


Wide Format Inkjet: Flatbeds


Wide Format Inkjet: Hybrids


Wide Format Inkjet: Fabrics


Digital NarrowFormat Devices

Not Just Documents


Inkjet: DirecttoGarment Another Revolution…


Ink Systems & Implications

• Aqueous • Light Solvent • Solvent • UV Curable • DyeSublimation • Textile Dyes


Quality, Then Differentiation


Differentiation Driver: Media


Differentiation Driver: Specialty Inks • White • Gloss Lacquer • Silver/Metallic • Spot Color? • Texture


Differentiation Driver: Finishing

“Print to Product”


Common Finishing Steps • Lamination • Mounting • Cutting/routing • Sewing • Grommeting • Seaming • Installation (a big issue)


Five Critical Considerations for Print Buyers


1. Who You Gonna Call?


2. Who Will Be Your

Translator?


3. How Do You Ensure the Job

Goes Smoothly?


4. How Does Pricing Work?


5. How Can You Think

Differently?


Dan Marx

SGIA

[email protected]