grass roots - cuttings may-june 2016
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PRESS CUTTINGS
CN Website
23rd June 2016
The Barbican in London has said that closer working relationships with both the
industry association, the HBAA and direct with leading event agencies, has led to a
13% increase in new business from event booking agencies.
“For a long time the Barbican focused on the development of relationship directly
with corporate clients and associations. While this approach delivered significant
results there was a clear opportunity to develop our profile in the agency sector,”
says head of Barbican business events Jackie Boughton.
“Through the HBAA and personal relationships at several key agencies we have
seen significant growth amongst agencies, so much so that we are now regularly
receiving in excess of £1m of enquiries each week across the Barbican Business
Events portfolio.”
Grass Roots Meetings & Events account manager Laura Hoeksma says the venue
“is clearly making itself better known, developing relationships and ensuring it is front
of mind amongst our teams working across a variety of sectors, including financial,
automotive and technology”.
HBAA consultant executive director, Juliet Price adds: “The Barbican is clearly
recognising the power of booking agencies and demonstrating best practice when it
comes to building relationships.
“Agencies account for around 60% of business placed across the UK events market,
they are an incredibly powerful part of our industry and key to the long-term success
of many suppliers. Working with the HBAA to make the most of those relationships
and deliver clear results demonstrates not only the impact the HBAA has as an
association but also the professionalism of the Barbican.”
http://www.conference-news.co.uk/2016/06/barbican-agency-push-pays-1m-a-week-enquiry-
dividend/
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Home News Arenas and Conference Centres Barbican sees 13% growth in agency business
Category: Arenas and Conference Centres Created on Wednesday, 22 June 2016 15:15
Following a refinement of their activity and closer working relationships through both the HBAA and direct with leading event agencies, the Barbican has seen
a dramatic increase in new business from event booking agencies.
“For a long time the Barbican focused on the development of relationship directly with corporate clients and associations.
"Whilst this approach delivered significant results there was a clear opportunity to develop our profile in the agency sector,” comments Jackie Boughton, Head of Barbican
Business Events. “Through the HBAA and personal relationships at several key agencies we have seen significant growth amongst agencies, so much so that we are now
regularly receiving in excess of one million pounds of enquiries each week across the Barbican Business Events portfolio.”
Grass Roots Meetings & Events is amongst those agencies working more closely with the Barbican as described by account manager Laura Hoeksma: “The Barbican
recently hosted a significant event for one of our clients as it provided a fresh and distinctive setting, far different from the traditional venues they had historically used. With
its ready made spaces, significant branding opportunities and excellent customer service it was the ideal venue for our client, particularly as it is so well located. The venue is
clearly making itself better known, developing relationships and ensuring it is front of mind amongst our teams working across a variety of sectors, including financial,
automotive and technology.”
Much of the Barbican’s success in the agency sector can also be attributed to its growing relationship with the HBAA as commented on by their Consultant Executive
Director, Juliet Price. “The Barbican is clearly recognising the power of booking agencies and demonstrating best practice when it comes to building relationships.
Agencies account for around 60% of business placed across the UK events market, they are an incredibly powerful part of our industry and key to the long term success of
many suppliers. Working with the HBAA to make the most of those relationships and deliver clear results demonstrates not only the impact the HBAA has as an association
but also the professionalism of the Barbican.”
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1 of 1 04/07/2016 11:39
Pictured: Jackie Boughton, the Barbican's
head of business events
A closer relationship with an industry association has helped central
London venue the Barbican to register a 13 per cent growth in
business placed by event agencies.
The venue, which can host conferences for up to 2,000 delegates, has
closely aligned with the HBAA (formerly the Hotel Booking Agents
Association) in order to build relationships with agencies. Previously,
the Barbican had concentrated on direct contact with clients, and the
move towards intermediary agents has paid off says Jackie Boughton,
head of Barbican Business Events.
“For a long time the Barbican focused on the development of
relationship directly with corporate clients and associations. While this
approach delivered significant results there was a clear opportunity to
develop our profile in the agency sector,” Boughton said. “Through the
HBAA and personal relationships at several key agencies we have
seen significant growth amongst agencies, so much so that we are
now regularly receiving in excess of £1 million of enquiries each week
across the Barbican Business Events portfolio.”
Among the agencies to place business with the Barbican is Grass
Roots Meetings & Events, which says the venue is now at the
‘forefront of mind among our teams working in a variety of sectors,
including financial, automotive and technology’.
HBAA consultant executive director Juliet Price added: “Agencies
account for around 60 per cent of business placed across the UK
events market, they are an incredibly powerful part of our industry and
key to the long term success of many suppliers. Working with the
HBAA to make the most of those relationships and deliver clear results
demonstrates not only the impact the HBAA has as an association but
also the professionalism of the Barbican.”
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What's your view on this? Post your comments here:
HBAA link up boosts Barbican's agency business http://www.meetpie.com/Modules/NewsModule/NewsDetails.aspx?ne...
2 of 3 04/07/2016 12:21
The UK’s leading event agencies have confirmed their sponsorship of
the 2017 M&IT Industry Awards Dinner – the event industry’s biggest
recognition scheme and the only one independently audited by the
Audit Bureau of Circulations (ABC). Online voting for suppliers opened
last week.
Top agency brands including Zibrant, MCI UK, drp, BI Worldwide,
Grass Roots, Ashfield Meetings & Events and Noble Events have
added their names to the roll call of sponsors, together with other top
brands such as Melia Hotels International, 2M2C/Montreux-Vevey
Tourisme, Virgin Atlantic, CentrEd at ExCeL London, The Meetings
Show, Davies Tanner, Barbican, Euromic and SIV Events.
Online voting for suppliers opened last week with the chance to win a
five-day trip to Vietnam including business class flights provided by
Qatar Airways and a cruise on the Mekong Delta aboard l’Amant. The
trip will also include roundtrip airport transfers from Tan Son Nhat,
three nights at the five-star Reverie Saigon and a one-day Saigon city
tour.
The M&IT Industry Awards will again take place at Battersea
Evolution, one of London’s biggest specialist event venues where 1500
people can dine and party in luxury.
This year’s event was described as “a fabulous event not to be
missed” by Louisa Gilbert of Five Hats International while Paul Ratcliffe
of Conference Contacts called it “the best networking event in the
MICE annual calendar.”
To find out more about sponsorship opportunities, go to
http://www.mitawards.co.uk/2017-sponsorship/. To vote for your
favourite suppliers, go to http://www.mitawards.co.uk/vote/.
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What's your view on this? Post your comments here:
What's your view on this? Post your comments here:
Leading agencies line up to sponsor event industry’s biggest awards pro... http://www.meetpie.com/Modules/NewsModule/NewsDetails.aspx?ne...
2 of 3 04/07/2016 12:24
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Home News Appointments Grass Roots Meetings & Events takes on Simon Taylor in strategic role
Category: Appointments Created on Wednesday, 29 June 2016 15:45
Simon Taylor has taken on the role of Strategy Director, as part of David Taylor’s growth plans for Grass Roots
Meetings & Events (GRM&E).
Simon’s role will see him working with the board to develop the GRM&E global offering. He brings a wealth of
experience with blue chip brands having worked in WPP agencies JWT and Ogilvy. More recently he headed up the
Land Rover business at Imagination as well as the Rolls-Royce launch of Dawn at last year’s Frankfurt Autoshow,
whilst at Energy.
Grass Roots Meetings & Events Managing Director, David Taylor comments: “Since taking up the leadership of the M&E division
here at Grass Roots I have been working with our team to refine our offering, ensuring we maintain our position as a global
leader working alongside some of the world’s best known and most sought after brands.
"Simon brings a deep knowledge of our clients, the agency world and most importantly the integration of the two into a seamless client/agency relationship. I look forward to
seeing the impact his ideas and experience will have in both the short and long term.”
Commenting on his new role, Simon Taylor said: “This is an exciting time to be joining Grass Roots’ M&E team. There will be changes ahead that will allow us to use our
market leading position to invigorate the M&E category as a whole”
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1 of 2 04/07/2016 11:43
Pictured: Simon Taylor
Grass Roots Meetings & Events has appointed Simon Taylor to the
role of strategy director.
Taylor’s role will see him working with the board to develop the
company’s global offering as part of MD David Taylor’s growth plans.
Grass Roots Meetings & Events MD David Taylor said: “Since taking
up the leadership of the M&E division here at Grass Roots I have been
working with our team to refine our offering, ensuring we maintain our
position as a global leader working alongside some of the world’s best
known and most sought after brands.
“Simon brings a deep knowledge of our clients, the agency world and
most importantly the integration of the two into a seamless
client/agency relationship. I look forward to seeing the impact his ideas
and experience will have in both the short and long term.”
Simon Taylor brings experience with blue chip brands from his time
working at agencies JWT and Ogilvy. More recently, he headed up the
Land Rover business at Imagination as well as the Rolls-Royce launch
of Dawn at last year’s Frankfurt Autoshow whileat Energy.
Simon Taylor said: “This is an exciting time to be joining Grass Roots’
M&E team. There will be changes ahead that will allow us to use our
market leading position to invigorate the M&E category as a whole.”
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business
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& Events
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Simon Taylor to lead strategy
at Grass Roots Meetings &
Events
Taylor’s strategy director role will see him working with the
board to develop the company’s global offering
30/06/2016
What's your view on this? Post your comments here:
What's your view on this? Post your comments here:
Simon Taylor to lead strategy at Grass Roots Meetings & Events http://www.meetpie.com/Modules/NewsModule/NewsDetails.aspx?ne...
2 of 3 04/07/2016 12:30
1
Beth Bassett
From: M&IT Editor Allan Norbury [[email protected]]Sent: 30 June 2016 16:55To: Beth BassettSubject: Chillisauce posts £280k loss after write-off, time to ‘stand by’ Turkey, and more
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Vote now for your favourite suppliers and reward those who you feel have stood out to be the best in your industry. Simply for placing your votes you will automatically be entered into a prize draw to win a 5 day trip to Vietnam with business class flights including transfers, a tour and an overnight cruise. To vote, click here. For voting prize information, click here.
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New appointments
Grass Roots Meetings & Events takes on Simon Taylor instrategic role
Tatiana Rokou (/profile/u/tatiana.rokou) / 01 Jul 2016 09:12 1313
Simon Taylor’s role will see him working with the board to develop the GRM&E global offering.
Simon Taylor has taken on the role of Strategy Director, as part of David Taylor’s growth plans for Grass Roots
Meetings & Events (GRM&E).
Simon’s role will see him working with the board to develop the GRM&E global offering. He brings a wealth of
experience with blue chip brands having worked in WPP agencies JWT and Ogilvy. More recently he headed up
the Land Rover business at Imagination as well as the Rolls-Royce launch of Dawn at last year’s Frankfurt
Autoshow, whilst at Energy.
Grass Roots Meetings & Events Managing Director, David Taylor comments: “Since taking up the leadership of
the M&E division here at Grass Roots I have been working with our team to refine our offering, ensuring we
maintain our position as a global leader working alongside some of the world’s best known and most sought
after brands. Simon brings a deep knowledge of our clients, the agency world and most importantly the
integration of the two into a seamless client/agency relationship. I look forward to seeing the impact his ideas
and experience will have in both the short and long term.”
Commenting on his new role, Simon Taylor said: “This is an exciting time to be joining Grass Roots’ M&E team.
There will be changes ahead that will allow us to use our market leading position to invigorate the M&E category
as a whole”.
Grass Roots Meetings & Events takes on Simon Taylor in strategic role ... http://www.traveldailynews.com/post/grass-roots-meetings-events-take...
1 of 2 05/07/2016 13:19
Conference News online
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http://www.conference-news.co.uk/2016/07/new-mpi-uk-ireland-board-to-reflect-industry-
diversity/
Conference News online
29th June 2016
http://www.conference-news.co.uk/2016/06/taylor-joins-grass-roots-me-as-strategy-
director-and-promises-changes-ahead/