Sponsorship Proposal 2012-2015Airlines

The Great Wall Cup International Youth Football Tournament

“北京长城杯”国际青少年足球锦标赛

Becoming the largest one in Asia in the next decade!

What is Great Wall Cup?

The Great Wall Cup is an international youth football

tournament organized by Beijing Football Association

in association with Direct Sports Management. The inaugural tournament kicked off at the Bird’s Nest

National Stadium in 2010 with 14 competing teams

from 6 different countries across the globe. In 2011,

a total of 30 teams competed at the Great Wall Cup

including 14 international teams from the likes of

Brazil, Philippines, Thailand, Korea, Australia, Taiwan,

Mexico and Russia.

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The Great Wall Cup provides young

people from around the world an unique

opportunity to experience China with

through a combination of sports and

culture.

Our Concept

Our mission is to make the Great

Wall Cup THE leading and largest host of

international youth football tournament in

Asia within the next 10 years.

Mission & Vision

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Media Attention & Public ImageThe 1st event kicked off at the Bird Nest National Stadium in

2010 with limited media exposures. The 2nd edition in 2011 was a

massive success and created a positive image amongst Chinese

and worldwide media

Here are some reports about it:

China’s most recognizable TV network - CCTV News Channel reported the opening ceremony of the GWC 2011. This channel at is China’s major international bridge. Australian international player at Beijing Guoan, Joel Griffiths was interviewed by CCTV at the opening ceremony and spoke out about the importance of this tournament towards development of youth football in China and worldwide.

Domestic Media Attention

A domestic media reports of the GWC 2011 came in massive

waves throughout the tournament period as Chinese TV and

Newspapers wanted report of the largest tournament in

China 5

International Media Attention

GWC 2011 also received international media

reports generating an image of positive

social development through sportsfor Youths of all backgrounds.

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China International NewspaperGreat Wall on the ball Global Times 10:22 August 13 2010

By Gao Fumao

The curiously under-reported Great Wall Cup, which

wrapped up in Beijing recently was a triumph for Chinese

soccer, said its organizers. Dawn Du, marketing chief at

China Sports Tours (CST) said the July 25-31

tournament, which brought under-18 teams from five

countries to play against local competition at Beijing's

Olympic National Stadium, will be an annual event. In

fact CST has already had confirmation from clubs in

Mexico that they'll be traveling for the 2011 event.

Drowned out perhaps in the hype surrounding FC

Barcelona's visit here, the inaugural Great Wall Cup was

won by Korea's Gwacheon Middle School, the country's

high school soccer champs, who beat teams from Italy,

the US, Australia and China for the medals.

http://beijing.globaltimes.cn/community/2011-

04/563296.html

Guns to goalposts Global Times | July 20, 2011 09:15 By Vera Penêda

"There was a lot of shooting and violence in the streets in City of God," said Yuri Marllon, 14, captain to the Zico Soccer Academy, from one of Brazil's renowned slums made famous in the movie with the same name. "Now life is more peaceful and we have the football school," added the teenager, who is in Beijing to participate in the second edition of The Great Wall Cup International Youth Tournament (GWC).

A total of 30 teams, including 14 from overseas, are participating in the only international youth football tournament in China. GWC merges football and culture in a week-long event that promotes integration and fair play. An incubator of talent and a stage for international exposure, GWC teaches young players aged between 11 and 18 how to thrive on and off the pitch.

http://www.globaltimes.cn/NEWS/tabid/99/ID/667040/Guns-to-goalposts.aspx

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China International NewspaperChinese coaches struggling with lack of

youngstersUpdated: 2011-07-19 07:56By Tang Yue (China Daily)

"Ten years ago, when I announced recruitment for the soccer team, the

students rushed to me and I had to disappoint some of them. But now

they show less interest and we have to persuade the parents to let them

play," Gao told China Daily on Sunday at the Great Wall Cup of

Beijing 2011 International Youth Football Tournament, which attracted

more than 30 teams from seven countries.

To play against foreign teams for the first time excited Gao's young

players as they sought glory for their country.

"I want to show them we are not that bad," said Yang Boshuo, 12,

referring to the struggling national team. "Its performance is really face-

losing. I doubt they have not washed their feet for a long time."

Children always need inspiration from local sports stars. Unfortunately,

China doesn't have a soccer version of basketball icon, Yao Ming.

http://www.chinadaily.com.cn/cndy/2011-07/19/content_12929928.htm

Young players from China (in green) and Australia compete during the Great Wall Cup of Beijing 2012 International event, which attracted more than 30 teams from seven countries. Hu Guang / for China Daily

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Crianças da Cidade de Deus (RJ) jogam futebol na Chinapublicado em 28/07/2011 às 16h26:

Brazilian TV Network

Zico Soccer School from the city of Rio de Janeiro, Brazil participated the GWC 2011. Their journey to China received massive media attentions back home.

“ The Photo shows an interview by Brazil's biggest TV networks after Zico Soccer school back home. Kids from the school gave a GWC 2011 T-shirt to the host as a gift.”

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Why Sponsor GWC?10

A Fast Growing Event with Increasing Expenses on

International Flights!11

1st year 2010The GWC started with 4international teams participated the 1st edition in 2010. Participantsfrom Australia, USA, Italy and

Korea with total of 105 international travelers.

2nd year 2011In the 2nd edition, 14 international teams

participated with around 350 international

travelers from Mexico, Australia, Thailand, Philippines, Chinese Taiwan, Korea, Russia

and Brazil. 3 times bigger than the

1st year’s event. Estimate expense on

international flight is almost 2 million RMB

approx: 300,000USD.

3rd year 2012The 3rd edition is rearing to go and

we aim to invite 30 international

teams for the 2012 tournament

with approx 600 travelers.

There are already international teams starting to booking now.

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The increasing number of participating international teams in the

past 2 years

6th year 2015 (65)

4th year 2013 (45 teams)

5th year 2014 (55)

7th year 2016 (75)(85)8th year 2017

(95)9th year 2018

(110)10th year 2019Next 10 years…

Development Plan 2012-2019

Growing number of international participants

with specific goals

30 international teams in 2012, 45

international teams in 2013, 55 international

teams in 2014, 110 international teams in 2019

Focusing on recruiting more Asian and

international teams

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The reason to bring sponsors into the tournament is

to make this very unique event a better one for

youngsters from all over the world and also deliver a

positive image to the Chinese public. Since there is no event like GWC in China, even it’s only the 2nd

edition, it has already made a massive impact on

the Chinese football federation and professional

clubs

Sponsor will absolutely help the development of the

GWC and the investment return to the sponsor will

be right and a long way.

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Excellent investment return through direct salesGain positive public image in China and globallyAn investment for the future

Here are 3 main benefits to sponsor:

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1.Excellent investment return for your

organization

“GWC will promote to all the international participants

travel to China with the Sponsor Airlines and that will

become a direct sells to the sponsor airline.“

Normally a minimum number of participants in a team is

20 which includes 16 players, 2 coaches, 1 team medic

and 1 group leaders. Some teams can travel with 58

people or 80 people like Mexico and Australia in our

2010 event. So, think about 30, 40 or 80 international

teams.

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2. Gain a positive image in China and

global

When a sponsor Become involved, GWC will spent

more Investment on domestic publicities and

international promotions your brand image will appear:

TV commercials

TV broadcasting

Radio advertisement

Outdoor advertisement

Website advertisement

Press conference

Promotional events before tournament

Onsite promotion during the tournament

Tournament Official Website promotion

Newsletter Promotion

GWC world Tour17

3.An investment for the future

GWC is an event for youngsters between 12-19 for both

boys and girls. They are YOUR future potential clients

and GWC only deliver great life time experience and

sponsor image will affect their buying decision.18

Where will your investment go to?

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Greater Media recognition Increasing capacity and quality of tournament

•Increase coverage of matches and cultural

aspect of the tournament from both domestic

and international networks

•Live coverage of opening ceremony and finals

•Merchandise branding

•GWC charity

•Better quality football fields and greater

capacity to fit increasing amount of teams

•Increasing transportation to deal with increase

of annual participants

•GWC tour bus to help rural youth through

football – after all, many famous footballers

have come from remote places

Questions?Contact us:

Mr. Shine Liu (Managing Director)

www.thegreatwallcup.com

Email: shine@chinasportstour.com

Tel: +8610-84388177

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