A five slides presentation from the Team at Portfolio Software

Great idea but will it sell ?

Great idea but will it sell ?

1. Customers don’t necessarily need it but they most definitely need to want your product

2. Understand why customers would want your product

3. Place yourself in their shoes, what makes your product more appealing than your competitors

4. Never assume they want your product simply because you know it solves their problems, the two may be different

5. Back up the ‘want’ with something that they also need and you are on to a winner

Customers need to ‘want’ it

Great idea but will it sell ?

1. Even the best product will not sell if the customers do not know it is there

2. Identify your customers and spread your message as wide as possible to give them a chance at noticing your product

3. Put your message in the right context, set the right impression. A flyer may work for one product but not right for another

4. The best way of getting identity is through word of mouth, a reputation is a great way of getting noticed

5. Use a website to build a brand, use sales techniques to sell your product

Customers need to know it exists

Great idea but will it sell ?

1. Customers will ask themselves, if it goes wrong will I be supported, the answer needs to be a resounding ‘yes’

2. Bad support = very bad reputation = low customers and short term

3. Good support = trust = high customers and high retention

4. Resolve customer support issues quickly. Quick resolution gives you a chance of retaining the customer

5. If you are not equipped to support the product, get a reliable partner who can

Customers need to know you can support your product

Great idea but will it sell ?

1. Trust comes in many forms but business relies on trust

2. Build a reputation, if you have a young company come clean, trust requires honesty

3. Your customers will trust you, not your company, that comes as a result of association

4. Never be late for your meeting with customers, be open and honest and make it easier for them to trust you

5. Providing free advice and help to your customers without being asked is always helpful providing your advice is well received

Customers need to trust you

Great idea but will it sell ?

1. Don’t undervalue or overvalue your product.

2. Undervalue and your customers may not take you seriously

3. The price is one of many factors which your customer will consider, don’t let price be a barrier

4. Determine the price by determining the value to the customer, don’t just consider the cost of building

5. Customers cost the value items you are selling, any value added items should be separated. They only buy what they think they need, any more and they question the value.

Price your product right

Portfolio Software was formed in 2002

We deliver great software solutions - you won't get what you expect from Portfolio Software. You'll get more.

We take a different approach to software development, blending the strengths of best practices and methodologies - not just limiting our options to one. Our long-range vision focuses on your immediate needs first, developing a solution and a roadmap for future expansion.

We work successfully with distributed teams - we recognise that the world is flat

We are well versed with delivering solutions with teams distributed across 5 continents. We recognise the need, mitigate the risks and embrace the complexity.

We use industry standard processes - successful Delivery of Your Solution is our Prime Directive

Whether Agile or Waterfall, we pick the best method and process for the delivery of your solution. We manage the full lifecycle and have an open and transparent working policy which means we keep you with us every step of the way.

Contact us:

Tel: +44(0)845 644 7855

Email: info@portfoliosoftware.co.uk