GREEN EVENTS

PROJECT CITY OF HELSINKI

Jet van Strijp

Louise Ross

Henna Taskinen

Stakeholders

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Interest

Green Events stakeholders' interest vs. power • 1. Visitors of events

• 2. Event organizations

• 3. Event location owners

• 4. Service and product providers

• 5. Sponsors

• 6. Locals

• 7. authorities

Jet van Strijp - Louise Ross - Henna Taskinen

Communication for visitors

• Goal: • Make visitors aware of their behaviour and convince them to adjust

it

• What? • Enhancing the visitors their experience by taking care of the

environment

• Message needs to be engaging, exiting and easy to understand

• How? • Online communication prior and after the event through social

media

• On-the-spot communication

• Use of feedback to improve

Jet van Strijp - Louise Ross - Henna Taskinen

Communication for organisations

• Goal • Encourage organisations to make their event greener and more

sustainable

• Minimise waist and so save (cleaning) costs

• What? • Enhance visitors satisfaction with a better experience by greener events

• Convince them that a more sustainable and green event can be an easy task and does not require a lot of effort.

• Create a clear and short message that is commercial and understandable

• How? • Seminars to present the benefits of sustainability

• A ’go greener guide' for event organisers on how to

• Online information and a forum for discussion

Jet van Strijp - Louise Ross - Henna Taskinen

Ideas for online campaign

• Wall of fame vs. Wall of shame • On event Facebook- page

• A place for organizations to post pictures of green or non-green acts on the

event

• Allows people to tag their friends

• Putting social pressure on visitors

• Viral video – replaced behaviour • Shows the behaviour of event guests placed in another environment, e.g.

home or work

• Uses humour to highlight the behaviour of the guests

• Video could both be published online in advance of the event and be

broadcasted at the actual event

Jet van Strijp - Louise Ross - Henna Taskinen

Ideas for on-the-spot campaign

• Instant recycling points • Points on the location to return recyclable items such as bottles

• Exchange rate for e.g. coins to buy drink or snacks at the event

• Prices can also be other goods such as t-shirts or badges

• Making public transport an experience • Making public transport part of the event by using the event theme

• For example a DJ or performer in the train on the way to an event

• Add value to the transportation

• Silent disco • An area at the event where music is played from headphones instead

of speakers

• Making people aware of the noise created by outdoor events

Jet van Strijp - Louise Ross - Henna Taskinen

Ideas for on-the-spot campaign

• Giant speakers on stilts

• People on stilts walking around instructing people to pick up their

rubbish or praising good behaviour

• Also an attraction at the event

• Walking garbage bins

• People who are bins themselves

• Walking around so people don’t have to walk to the trash cans

• Encourage people to throw away their trash and making it fun

Jet van Strijp - Louise Ross - Henna Taskinen

Thank you for your attention!

Any questions?

Jet van Strijp - Louise Ross - Henna Taskinen