green festival tv launch party presentation
DESCRIPTION
Presentation introducing Earthsite and announcing the launch of Green Festival TV, a series of interviews and keynote speeches from leaders in the environmental and social justice movement recorded at the festivals and available on iTunes.TRANSCRIPT
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Welcome to Earthsite
•Websites for Sustainable Brands
•Green and social design
•Web 2.0 development
•Online marketing
Joey Shepp, MC
•Earthsite Founder and Principal
•Green Festival Internet Marketing Director
•Green Festival TV Executive Producer
JoeyShepp.com
Presentation Overview
1. History of Green Festival TV
2. History of Green Festivalwith Kevin Danaher and Alisa Gravitz
3. GFTV Promo Video
4. Melissa Mansfield,host of Green Festival TV
5. New Media Distribution
6. Partnership Opportunities
Been to Green Festival?
My Story
•I started as the“web lackey”
•My inspiration:
•The need to document event
•The need to extend reach
Fast Forward to Today
150+ Total Video Pieces
50,000+Views
350+ Total Audio Pieces
30,000+Listens
History
A Joint Project of
Executive Producers
Alisa GravitzExecutive Director, Green America Kevin DanaherCo-Founder Global
Exchange, Author
Video Promo
Melissa Mansflield
Host of Green Festival TV
www.GreenGorillaMedia.comwww.MelissaSMansfield.com
New Media Distribution
The Democratization of Media
Video Distribution System
iTunes Podcast
Fan Page
AutomaticallyDistributes Videoto Primary Networks
Timed Release of Videos
Blogger, MovableType, TypePad, WordPress, WordPress.com, Drupal
Channel andSubscriberManagement
Editing andUpload Videos
Subscribers
Engagement Strategy: Streaming video Broadcast distribution:
Media Distribution
Engagement Strategy:• Posting messages on the “wall.”• Uploading personal fan videos and pictures.• Posting links to articles and websites.• Interacting in the forum• Regular updates to Fans
Facebook Campaigns:National ‘Page’ Regional ‘Groups’Regional Volunteer ‘Groups’Regional ‘Events’
Facebook Campaigns:National ‘Page’ Regional ‘Groups’Regional Volunteer ‘Groups’Regional ‘Events’
“An estimated 23,000,000 people
listened to podcasts within the last
month.”
“An estimated 23,000,000 people
listened to podcasts within the last
month.”
iTunes - Podcasting
Engagement Strategy: Syndicated high quality episodes, in video and audio format. Subscription based
“Rated the 3rd most popular website on the Internet. Home to over a billion viewed videos per day..”
“Rated the 3rd most popular website on the Internet. Home to over a billion viewed videos per day..”
Engagement Strategy:• Posting comments• Subscribing• Rating• Sharing
Engagement Strategy:
When twitter users insert the hashtag, “#greenfest” in a “tweet,” a dedicated page is created with a RSS feed, thus collecting all micro-blogs from twitter users at the green festival.
Creates a virtual village of real time conversations people can follow.
“There are approximately over 3,000,000 tweets a day.”
“There are approximately over 3,000,000 tweets a day.”
Engagement Strategy: Groups for each location
Create slideshows
Collects professional and indy photographs
“As of November 2008, Flickr claims to host more than 3
billion images.”
“As of November 2008, Flickr claims to host more than 3
billion images.”
Photo Sharing
Engagement Strategy:Metrics for podcast and RSS feed subscriptions.Leading standard for tracking and monitoring subscriptions.
FeedBurnerWeb Feed Management
Engagement Strategy: Online application that enables Earthsite to track and analyze website traffic and make continues interim enhancements to website. Detailed reporting and Historical tracking3+ years of data
Website Traffic
Partnership Opportunities
Funding PartnersMedia PartnersAdvisorsSupporters
Seeking Funding Partners
Partner Benefits Overview
• premium branding onsite at the Green Festival TV Pavilion
• introduction branding on all video and audio pieces
• special interviews with sponsors
• 5 national shows in 2009 representing 100+ quality media pieces produced.
• 50,000+ subscribers representing 100,000+ yearly audio/video impressions
• 300+ archival videos available for re-release with Partner branding
Onsite TV Studio Pavilion
• Professional onsite media studio, positioned central on show floor
• ‘Living Room’ stage setup with classy decor
• 2 camera shoot with onsite post-production for immediate release
• Audience area allows for attendees to watch live interviews
StageAudience Production
• Animated sponsor promotions on plasma screens
• Logos on ‘step and repeat’ backdrop
• Ongoing stage mentions of sponsor
• Interviews with sponsor representative
Partner Onsite Benefits
Seeking Media Partners
• Production Partners
• Onsite Capture and Post-Production
• Expand Content Possibilities
• Ability to Trade for marketing
• Distribution Partners
• TV and Internet
• Channels to Reach New Audiences
Seeking Advisors
• Sponsorship Sales and Fund Raising
• Media Producing
Seeking Supporters
• Feedback
• Funding Partner Leads
• Watch and Subscribe!
Credits
• Joey SheppExecutive Producer
• Stacie SheppBusiness Development
• Michelle GrenierMedia Manager
• Melissa MansfieldHost and Producer
• Averan GaleVideo Director and Editor
• Anne BuffingtonWeb Manager
• Mike DrescherAudio Recording and Photo
• Michele FerriVideo Editor
• Ryan MilaniSocial Media Manager
• DJ DeanOur Rockin’ Music
• Becca GuthrieHost
• Matthew GreenfieldHost
• Moriah DunningPhotographer
• Mike DrescherPhotographer
Party Support
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