Confidential

Green Memory & SSDs: Data Center Optimizers

Sylvie Kadivar, PhD. Director of Strategic Marketing, DRAM, Samsung

Steve Weinger Director of NAND Flash Product Marketing, Samsung

Brad Graham Product Marketing Manager, Industry Standard Servers, HP

Confidential

Agenda

IT Industry Trends Environmental Impact DDR3 Effect on Energy SSD Effect on Efficiency HP Servers Accelerate ROI Case Study

Confidential

Agenda

IT Industry Trends Environmental Impact DDR3 Effect on Energy SSD Effect on Efficiency HP Servers Accelerate ROI Case Study

Confidential

Units, M Computing Growth Drivers Over Time

1

10

100

1,000

10,000

100,000

Source: Morgan Stanley

1960 2020 1970 1980 1990 2000 2010

Mainframe

Minicomputer

PC

Wired Internet

Mobile Internet

10X

Portable Device & Mobile Internet

Back-end Infrastructure: Cloud Computing

Confidential

Networking Storage Systems Server Hardware

Virtualization

Operating System System Management Databases

Middleware & Tools Applications Consulting & Services

IT Data Center

An Essential Element: Enterprise Eco-System & Data Centers

Confidential

Virtualization Management

Gap

WW Spending on Servers, Power and Cooling, and Management/Administration

Source: IDC, 2008

Virtualization Trend

Confidential

Networking Storage Systems Server Hardware

Virtualization

Operating System System Management Databases

Middleware & Tools Applications Consulting & Services

IT Data Center

An Essential Element: Enterprise Eco-System & Data Centers

Confidential Source: SAP

Core

CPU Cache Size: 64K to 8M

Latency: ~1 ns to 20 ns

CPU

Main Memory Size: GBs up to TBs Latency: ~100 ns

Disk Size: TBs

Latency: >1Mns

SSD Size: GBs to TBs Latency: 100K ns

Maintaining data-intensive applications Density Product Speed (Mbps)256Mb SDRAM 133 - 166512Mb DDR1 266 - 4001Gb DDR2 667 - 10662Gb DDR3 1066 - 18664Gb DDR3 1066 - 1866

DataBase Trend : Ex. SAP/HANA In Memory Application

Confidential

Networking Storage Systems Server Hardware

Virtualization

Operating System System Management Databases

Middleware & Tools Applications Consulting & Services

IT Data Center

An Essential Element: Enterprise Eco-System & Data Centers

Confidential

7B

50B

Mobile Applications Growing Exponentially

>600% growth

Confidential

Agenda

IT Industry Trends Environmental Impact DDR3 Effect on Energy SSD Effect on Efficiency HP Servers Accelerate ROI Case Study

Confidential Source: McKinsey, 2008

Data Centers

Airlines Shipyards Steel Plants

CO2 Emissions as % of WW total

1.0 0.8 0.6

0.2

2007 2020

WW Data Center Emissions, (metric megatons CO2)

CAGR >11%

>4X

340

80

Challenge: Data Center Carbon Footprint

Confidential

Energy Star Server Guidelines: Version 1: 2W per GB of Memory 30% more energy efficient than standard servers US Energy savings(*) = $800 million per year US CO2 prevention (*) >1 million vehicle equivalent Version 2 Final Draft by Q1 ’11, Effective Q4 ’11

Source IDF 2010

Many IT Energy Regulations on the Horizon

Confidential

Agenda

IT Industry Trends Environmental Impact DDR3 Effect on Energy SSD Effect on Efficiency HP Servers Accelerate ROI Case Study

Confidential

Power & Etc.

DISK

CPU

Performance

* Power Consumption

• Others (Network, AC loss, Main board, Etc.) • 2 CPU, 48GB DDR2 Memory Platform • Source: IBM, Samsung, Dell

Importance of Memory in Power

Confidential

80nm class

60nm class

50nm class

40nm class

30nm class

20nm class 10nm class

Samsung #1 in DRAM Innovation and Manufacturing

Confidential Considered 8 hours active and 16 hours idle status in server

Measured Power Consumption of Memory in 48GB server

86%

[ W ]

DDR2 60nm 1Gb 1.8V DDR3 50nm 1Gb 1.5V DDR3 40nm 2Gb 1.35V DDR3 30nm 4Gb 1.35V

2.1W /GB 0.29 W /GB

High Density, High Speed, Low Power

Samsung Memory Offers Lowest Power Consumption

Confidential

48GB DRAM-Level

86% Savings

60nm Class 1Gb 1.8V DDR2 30nm Class 4Gb 1.35V DDR3

48GB System-Level

44% Savings

60nm Class 1Gb 1.8V DDR2 30nm Class 4Gb 1.35V DDR3

Samsung Memory Offers Lowest Power Consumption

Confidential

Agenda

IT Industry Trends Environmental Impact DDR3 Effect on Energy SSD Effect on Efficiency HP Servers Accelerate ROI Case Study

Confidential

What can Flash do for Enterprise Systems?

Samsung NAND is Transforming Industries

Confidential

HDD Latency is creating performance bottleneck

15K HDD IOPS is too low due to high latency

The Performance Gap is Widening How do you fix?

Confidential

Fixing the Performance Bottleneck HDDs cannot spin faster Stagnant IOPS Growth

SSD performance improves with each new generation

DISK

CPU

Memory

4 core 6 core 10 core

DDR2 DDR3 DDR4

10Krpm SAS HDD

15Krpm SAS HDD SSD

Confidential

Power Consumption: HDD vs. SSD No moving parts allows for much lower power

[Source : Storage review.com]

SSD 15Krpm SAS HDD SSD 15Krpm SAS HDD

Confidential

Performance: HDD vs. SSD SSD performance gains unmatched by HDD

* SSD performance is based on SEC test results while 15K RPM SAS HDD performance is based on available spec. * All test results can vary under different test circumstances and preconditions.

X 40

X 60

X 100

X 1.0

1st gen. SSD 2nd gen. SSD 3rd gen. SSD

Confidential

Power Efficiency: HDD vs. SSD SSD widening the gap in IOPS/Watt vs HDD

X 120

X 150

X 200

X 1.0

1st gen. SSD 2nd gen. SSD 3rd gen. SSD

* SSD performance is based on SEC test result and 15K RPM SAS HDD performance is based on available spec. * All test result can be varied under different test circumstances and preconditions.

Confidential

SSD Values in System : TPC-C SSD Performance improves with more users

6X improvement on TPC-C Benchmark

Confidential Source – HP Aug’10

4 VM Comparison SSD vs HDD SQLIO 8KB Random Reads

IOPS

Que Depth

SSD’s in a Virtualized Environment

Confidential

SSD’s remove the IO Bottleneck

Source – HP Aug’10

4 VM Comparison SSD vs HDD SQLIO 8KB Random Reads

IOPS

SSD’s in a Virtualized Environment

Que Depth

Confidential

SSD TCO : “Instantaneous Break-even”

Source: Storagereview.com, March, 2009, IOPS calculated by IOMeter File Server average 1 I/O to 128 I/O w/ RR70% and RW30% Source : HP website / www.hp.com/go/thermallogic)

Confidential

Agenda

IT Industry Trends Environmental Impact DDR3 Effect on Energy SSD Effect on Efficiency HP Servers Accelerate ROI Case Study

Confidential

• Memory demand is growing • Performance is critical • Power and cooling top concern for

data center IT and facilities managers

• Downtime is not an option

Memory Matters Even More Today

BL465c G5 BL465c G7

11% Fewer Servers*

4GB DDR2 RDIMM @ 12W (1.8v)

4GB DDR3 LVDIMM @ 3.5W (1.35v)

BL465c G5 12W x 8 DIMMs x 64 Blades = 6.1kW BL465c G7 3.5W x 16 DIMMs x 64 Blades = 3.5kW

2.6kW per rack savings (58% less power) @375W per server = 6 servers (10% fewer)

G7 vs G5 (200% larger memory footprint)

58% less power & 200% greater memory footprint

Samsung Green DDR3 with HP ProLiant BL465c G7

Servers per 42U rack = 64 Blades (128 server nodes) 4 enclosures per rack, 16 servers per enclosure C7000 (6x2400W HE power supplies with redundancy) ~12kW / 16 servers = 750W per server @ 50% = ~375W *Comparison over previous BL465c G5 servers using 4GB PC2-5300 @ 12W

Confidential

BL620c G7 (256GB, 32 x8GB 2R PC3L-10600R)

BL620c G7 (512GB, 32 x16GB 2R PC3L-10600R)

114 VMs

60 VMs10

Tiles

Virtualization Benchmark Result: DOUBLING the memory footprint using 16GB 2R PC3L-10600R HP Qualified Memory:

• 88% GREATER performance

• HIGHER VM Consolidation

• More memory per VM means

balanced workloads

• Consumes 60% Less Power at the DIMM level

Data Center Challenges: Increased performance to meet business demands Reducing power consumption Limited data center space

18.8 Tiles

Virtualization Benchmark Scenario

Confidential

DL580 G7/TPC-E World Record results : http://h20195.www2.hp.com/V2/GetPDF.aspx/4AA3-4213ENW.pdf BL620c G7 /SPECvirt_sc2010: http://h20195.www2.hp.com/V2/GetPDF.aspx/4AA3-4440ENW.pdf BL620c G7/SAP Standard Application: http://h20195.www2.hp.com/V2/GetPDF.aspx/4AA3-4329ENW.pdf

HP Performance Benchmarks HP 16GB 2R Qualified Memory (Samsung Green DDR3 Technology)

Confidential

Agenda

IT Industry Trends Environmental Impact DDR3 Effect on Energy SSD Effect on Efficiency HP Servers Accelerate ROI Case Study

Confidential

25,600 Servers 25,600 Servers

48GB Per Server 48GB Per Server

Current Memory Solution

DDR2, 60nm, 1Gb, 1.8V

Green DDR3 Solution

30nm Class, 4Gb, 1.35V

Data Center Case Study

(Source : HP website / www.hp.com/go/thermallogic)

1.2M GB Total 1.2M GB Total

Data Center “A” Data Center “B”

Confidential

3M KW

(Source : www.epa.gov)

174M KW 99M KW Data

Center Power

$6.8M

-86%

-44%

-44%

22M KW

$12M

Memory Power

Cost ( $/Year )

Data Center “A” Data Center “B”

Data Center Case Study – Power Consumption

Confidential

$ 4M $ 2.2M Cooling Cost

(Source : : Measured by Samsung Application Engineering Group/ Actual measurements of 48GB DDR2 and DDR3 in Server)

-45%

Data Center “A” Data Center “B”

Data Center Case Study - Cooling

40 / 20 2010.09.03 / 최인수 책임 / 상품기획팀

Data Center Case Study – Performance

1.0 1.95 Bandwidth (STREAM_Ver5.9)

(Source : Samsung website / GreenCalculator)

1.95X

Data Center “A” Data Center “B”

41 / 20 2010.09.03 / 최인수 책임 / 상품기획팀

Data Center Case Study – CO2 Emission

16K Tons 2.2K Tons CO2 (Memory)

(Source : www.epa.gov )

125.6K Tons 70K Tons CO2 (Data Center)

1.4M Ten-year-old

Trees

-86%

-44%

Data Center “A” Data Center “B”

Confidential

32M servers in use worldwide… What if we replaced with Green DDR3 and SSD?

98T WH/year or >$6B Per Year in Energy Costs

Source: IPCC; US Environmental Protection Agency (July, 2010)

Carbon Dioxide Emissions

Coal Fired Power Plants

Cars

Homes For one Year

10-year-old Trees

CO2

70M tons

18

1.8B 13.4M

8.5M

Thank You!

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