green squares overview v2
TRANSCRIPT
© Profoco Limited Commercial-in-Confidence
transforming our planet.
© Profoco Limited 2015
Every minute, an area of rainforest
approximately the size of 34 football
pitches is destroyed.
*Based on Wembley Stadium. Source – Food & Agricultural Organisation of the United Nations
*
© Profoco Limited 2015
With Green Squares, people and
businesses can join together to help
stop deforestation.
© Profoco Limited 2015
Each Green Square supports a square foot of
endangered rain forest.
Protected for a minimum
of 12 months as part a UN
REDD approved project
lasting up to 30 years
A Currency for
the Rain Forest
It provides Environmental Capital:
Sustainable commerce
Forest policing
Health & education
© Profoco Limited 2015
Recipients see their Green Squares and the projects they
support, making them both tangible and engaging.
This is my
Green Square!
© Profoco Limited 2015
…and collect even more Green Squares, plus 1%
cashback, by shopping at our own Green Squares e-store
with over 180 major retailers
© Profoco Limited 2015
Key corporate messages
can be added to the
branded Blog site
Company
logo
© Profoco Limited 2015
The Green Squares phone App
Copyright © 2015 Profoco Ltd
Copyright © 2015 Profoco Ltd
Collect Green Squares by scanning
a product or magazine/label etc
Word
of
Mouth
Mobile
App
In Store
Search
Radio
TV
You
Tube
Mobile
Social
Loyalty
Program
Sales
Site Sales
Store
Land
Line
Store
SMS
Apps
Facebook Corporate
Postal
Incentives
Rewards
Mobile
sphere of influence
Loyalty
Word
of
Mouth
Mobile
App
In Store
Search
Radio
TV
You
Tube
Mobile
Social
Loyalty
Program
Sales
Site Sales
Store
Land
Line
Store
SMS
Apps
Facebook Corporate
Postal
Incentives
Rewards
Mobile
sphere of influence
word of mouth
Word
of
Mouth
Mobile
App
In Store
Search
Radio
TV
You
Tube
Mobile
Social
Loyalty
Program
Sales
Site Sales
Store
Land
Line
Store
SMS
Apps
Facebook Corporate
Postal
Incentives
Rewards
Mobile
sphere of influence
You tube
Copyright © 2015 Profoco Ltd
Communication
Green Squares
purchased and given to
consumers with
products or services
Regular messages to
consumers via Green
Squares
© Profoco Limited 2015
Campaign Example
Copyright © 2015 Profoco Ltd
© Profoco Limited Commercial-in-Confidence
Copyright © 2015 Profoco Ltd
Green
Squares
App
Cloud
Copyright © 2015 Profoco Ltd
Gift the square footage of the pub
(differentiator and reward to stock beer)
In pub Launch Events
(promotion to drive awareness)
POS materials
(achieve more wall space)
Pub staff advocacy
(differentiator)
Floor space certificate
(Bear Hug branded Saving the Rainforest)
Inter-pub League Table
(drive participation in and attendance at events)
Brand Chatter
(GS as a conversation)
Prizes
(rewarding top performers)
Competitions & Prizes
(brand awareness)
Sign-up members
(GS account holders)
Beer Sales
(GS reward using NFC at POS)
Quiz nights
(GS voucher as a prize)
Social media engagement
(GS as a conversation)
Increased Beer Sales
Campaign Event examples:
Copyright © 2015 Profoco Ltd
financial security and governance is ensured through a non-profit
Community Interest Company (CIC)
security & governance
£1
Green Squares CIC
administers
Charter
70p
Health & Education
Commerce
Forest Policing
marketing & administration
Green Squares
(CIC)
30p
Copyright © 2015 Profoco Ltd
Summary Benefits
Brand Protection Market Share
Customer Retention
Cross marketing opportunities
Profit/Margin Protection
Consumer Perception/good will
Brand Ethos/Value
Rewards & Incentives
Benefits :-
Quantifiable
Demonstrable
Differentiation
Stakeholder Engagement
Cost Benefit Analysis (ROI)
Green Squares
21 New Street, London EC2M 4TP
www.mygreensquares.com
Thank You