GREEN TECH EDUCATIONJUNE 1, 2014

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The Mission: To design an effective marketing brochure for the new Veterans Business Program from Green Tech. The messaging and overall look targets veterans, appealing directly to their past experience in the military and honorable characteristics resulting from their time of service. We combined familiar creative elements already in place for the non-profit with a strong and modern feel.Emphasis is placed on the opportunity to build a business and “be your own boss”, in the fastest growing industry today.

Green Tech For Vets

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GREEN TECH FOR VETS [Outline of Recruitment Brochure] print

Empower America’s

heroes with modern

tools to lead the

green-tech revolution.

MISS ION

Harness the strength of your military

experience to build an independent

career in a booming industry.

Commitment, discipline and leadership

required.

Gain practical education to run your own

corporation.

Forge a successful, life-long career.

BEYOND THE CALL OF DUT Y

At the end of the five-month program,

you will have:

• A commercially viable business plan

• Access to start up capital

• Direct contact to potential consumers

and partners

• The best professional services for the

life of your new company

• Freedom to work for yourself

Growth: It’s the largest & fastest growing

market since the Industrial Revolution.

Lasting Impact: Changing the world’s

energy sources is imperative for a healthy

planet.

WHY GREEN ENERGY

Green Tech empowers America’s

veterans to build cutting-edge

businesses, from the ground up. We

provide in-depth business education and

entrepreneurial training to create a future

career in one of the fastest growing

industries today - green technology and

solar power.

THE FRONT L INES OFTHE FUTURE

LEAD YOUR OWN BUSINESS

“Leaders are the creators of their lives.”

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GREEN TECH FOR VETS [Outline of Recruitment Brochure] print

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GREEN TECH FOR VETS [Green Tech Military Seal and Valor Pin] print

GREEN TECH SEALUsing the essence of Green Tech’s original logo, the Green Tech Seal was developed to embody the military culture from which candidates are familiar.

VALOR PIN The valor pin was developed to showcase the honor that is associated with Service and is used to draw attention to the call-to-action.

GREEN TECH SEAL VALOR PIN

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RECRUITMENT BROCHUREThe piece was designed as a direct call to action, presented as a dossier with a new mission for the recipient. To take ownership of their life, and serve once again by protecting our planet through the advancement of green technology.

The seal on the cover provides authenticity to the program, while the “file folder” theme speaks to the “mission” at hand.

The content is woven together in a psuedo-realistic way using photographic elements such as the Valor Pin and the paperclips, but combines the modern design elements found within Green Tech’s website as a way to maintain consistency with the brand.

Goals of the layout:

- Professional and easy to read

- Establish credibility for the new program

- Inspire you to take action

GREEN TECH FOR VETS [Recruitment Brochure] print

FRONT AND BACK

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GREEN TECH FOR VETS [Recruitment Brochure] print

INSIDE FOLDS