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GREENGEAR We must protect our reputation and brand identity. So we ask that you follow these Corporate Identity Guidelines, which are intended to promote consistent use of our Intellectual Property Assets. This makes it easier to instantly recognize references to Greengear and it allows to prevent consumer confusion. The Greengear Corporate Identity includes the words, phrases, symbols, designs and other distinctive brand features associated with Greengear. Before using any Greengear’s Intellectual Property, please be sure you have received, accepted and signed either the “Authorization for Trademark and Images Use” or the “Designation of official representative and Authorization for Trademark and Images Use”. Please liaise with your Greengear contact to coordinate third-parties permissions. CORPORATE IDENTITY GUIDELINES

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Page 1: GREENGEAR CORPORATE IDENTITY GUIDELINES...GREENGEAR We must protect our reputation and brand identity. So we ask that you follow these Corporate Identity Guidelines, which are intended

GREENGEAR

We must protect our reputation and brand identity. So we ask that you follow these Corporate Identity Guidelines, which are intended to promote consistent use of our Intellectual Property Assets. This makes it easier to instantly recognize references to

Greengear and it allows to prevent consumer confusion.

The Greengear Corporate Identity includes the words, phrases, symbols, designs and other distinctive brand features associated with Greengear.

Before using any Greengear’s Intellectual Property, please be sure you have received,

accepted and signed either the “Authorization for Trademark and Images Use” or the “Designation of official representative and Authorization for Trademark and Images Use”.

Please liaise with your Greengear contact to coordinate third-parties permissions.

CORPORATE IDENTITY GUIDELINES

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GREENGEAR CORPORATE IDENTITY GUIDELINES

2

CONTENTS

THE GREENGEAR LOGOThe Logo elements 4Sizes 4Colour usage 5Exclusion zones 6Unacceptable usage 7

AUTHORIZATIONSAuthorization for Trademark and Images Use 8Designation of Official Representative and Authorization for Trademark and Images Use” 8

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3

GREENGEAR CORPORATE IDENTITY GUIDELINES

THE GREENGEAR LOGO

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GREENGEAR CORPORATE IDENTITY GUIDELINES

4

THE LOGO ELEMENTSThe complete GREENGEAR logo consists of 2 core elements:

Logotype

Payoff

SIZESThe size of the logo, payoff included, must not be smaller than the minimun size/dimension specified. There is no maximum limit.

X

MinimumX width: 25 mm

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5

GREENGEAR CORPORATE IDENTITY GUIDELINES

COLOUR USAGE

CORPORATE COLOURSThis is the main corporate logo to be used wherever possible.

SPECIAL/SPOT• PANTONE 376C • PANTONE 3435C

4 COLOUR (CMYK)• C 50 - M 0 - Y 100 - K 0• C 100 - M 20 - Y 100 - K 70

Dark Green RAL 6009 Light Green RAL RAL 6018

WHITEOUTA solid whiteout version. Only to be used on a PANTONE 376C , Black or CMYK versionbackgrounds.

BLACKA monotone version, only to be used in black, not as any other colour.

3 COLOURS (RGB)• R149 - G193 - B31 • R0 - G60 - B23

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GREENGEAR CORPORATE IDENTITY GUIDELINES

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EXCLUSION ZONES

VERSION 1A = Logotype depth

A

4 x A

A

1/2 A

The GREENGEAR logo must be used on a neutral background (without any images nor writings). Shown below is our scaling box, which ensures a correct location in space and the right proportion between the three elements of the logo. These instructions must be respected on all corporate internal and promotional communication. Technical documents are subject to spefic guidelines that may allow exceptions.

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GREENGEAR CORPORATE IDENTITY GUIDELINES

UNACCEPTABLE AND ACCEPTABLE USAGE

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GREENGEAR CORPORATE IDENTITY GUIDELINES

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AUTHORIZATION FOR TRADEMARK AND IMAGES USE

AUTHORIZATIONS

THE USE OF ANY OF THE ABOVE-MENTIONED QUALIFICATIONS IS NOT ALLOWED, UNLESS YOU HAVE RECEIVED THE PROPER WRITTEN AUTHORIZATION FROM GREENGEAR (“Designation of Official Representative and Authorization for Trademark and Images Use”). ENTITIES OR INDIVIDUALS THAT HAVE NOT RECEIVED SUCH AUTHORIZATION IN WRITING ARE STRICTLY FORBIDDEN TO IDENTIFY THEMSELVES IN SUCH OR SIMILAR MANNER.

These are the graphic rules to follow when defining yourself as a GREENGEAR (EXCLUSIVE) AUTHORIZED DEALER/DISTRIBUTOR or PARTNER for specific PRODUCTS in specific TERRITORIES (as indicated in the relevant authorization). All the other conditions regarding the status of (Exclusive) Authorized Dealer/Distributor or Partner are detailed in the “Designation of Official Representative and Authorization for Trademark and Images Use”.

DESIGNATION OF OFFICIAL GREENGEAR DISTRIBUTOR, DEALER AND PARTNER

A GREENGEARA Cavagna Group Company

for LOBin COUNTRY

A GREENGEARA Cavagna Group Company

for LPG Generatorsin Mexico

Example

Any customer, supplier or consultant who wishes to use Greengear’s trademarks or other Greengear’s Intellectual Property (i.e. images of products excerpts from catalogues, etc…) needs to follow the instructions detailed in the Trademark Protection Section of the Cavagna Group Corporate website, in order to obtain the “Authorization for Trademark and Images Use”.

A GREENGEARA Cavagna Group Company

A GREENGEARAUTHORIZED

A Cavagna Group Company

A GREENGEARAUTHORIZED

A Cavagna Group Company

DEALER

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9

GREENGEAR CORPORATE IDENTITY GUIDELINES

HOW TO GET THE DESIGNATION LABEL

LETTERHEAD The designation label can be placed in the header of the letterhead, only in the size of 14 x 24 mm. The third party’s company logo must always be displayed in a primary and more prominent position.

WEBSITE

The designation label can be shown on the distributor/dealer/partner official website (for example, in the homepage, in the references page, in products sections, etc...) and it must always redirect to the Greengear official website by a hyperlink. The recommended minimum size is 53 x 91 px.

Once the “Designation of Official Representative and Authorization for Trademark and Images Use” is signed, the GREENGEAR (EXCLUSIVE) AUTHORIZED DEALER/DISTRIBUTOR or PARTNER receives the corresponding designation label. Before using it, it is mandatory to fill in the blank space under the designation, specifying the Greengear’s range of products and territories the dealer/distributor/partner has been designated for. In case of need, the third party can contact the Cavagna Group’s Marketing Department by email at: [email protected].

HOW TO USE THE DESIGNATION LABEL

The Greengear designation label must be shown on the distributor/dealer/partner’s website and can additionally be placed in the letter head at the third party’s will, as follows.

Custessus, autem eum dundit, Custessus, autem eum dundit, estisit et quae assi disciunt haruptae nonsed mil ium laborei estisit et quae assi disciunt haruptae nonsed mil ium laborei cipsaectur assinctam, comnis estibeatiur cipsaectur assinctam, comnis estibeatiur rerunti oreptiumquas nis aceate consequam adisqui dolore volessit arerunti oreptiumquas nis aceate consequam adisqui dolore volessit aut ut voluptas et aditiis aut omnisquiatio vene rectiovoluptas et aditiis aut omnisquiatio vene rectio. Agnam, ulparum . Agnam, ulparum

COMPANY NAMEA GREENGEAR

A Cavagna Group Company

COMPANY LOGO

for LPG Generatorsin Uk

Page 10: GREENGEAR CORPORATE IDENTITY GUIDELINES...GREENGEAR We must protect our reputation and brand identity. So we ask that you follow these Corporate Identity Guidelines, which are intended

REV

. EN

G 0

9/20

GREENGEAR GLOBAL SRLViale Duca Degli Abruzzi 16325124 BresciaTel. 0039 030 3533370Fax 0039 030 3538315


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