green'it final presentation — entrepreneurship course

GREEN‘IT

ESCP Europe – Master in Management – Innovation and Entrepreneurship

AGENDA


The Product1

Competitor Analysis4

Financial plan3

Market Analysis2

The Market

ESCP Europe – Master in Management – Innovation and Entrepreneurship4

Launch in Paris

The Product


Four aspects to eat sustainable:

Environmental aspect

Social impact

Aspect of human autonomy and health

Economic aspect

Products

„old approach“ „new product“

Locally grown

Sustainable productionchain

Transparent disclosure ofproduct‘s information

Seasonal

The Product


Offer products in different distribution channels Products come directly from local farmers

Provide detailed information about the product Constantly check the production chain

The ProductProduct range


EGGS VEGETABLES FRUITS

MEAT PRODUCTSCHEESE & DAIRY

PRODUCTSWOOD

The ProductDisclosed Information

General information brochure about suppliers and supply chains:

Detailed Information online:

Brief Information via App:


The ProductProfessional online appearance


APP HOMEPAGE

App is for free Homepage and Apps contain health-related

adds

The Product Distribution channels


B2CB2B

Partnership with high-end supermarket chainslike MONOPRIX

Home Delivery Service

→ Subscription:→ Clients sign up for a subscription, e.g: one basket of fruits & vegetables

weekly→ Shipping: always on Mondays → All distribution will be on Monday

Delivery Service to Office buildings

Partnership with canteen-supply companies

The ProductMarketing

Trials at high-end supermarkets

Partnership with Monoprix Sat & Sun from 12-2 pm and 6-8pm

SocialMedia:

Ads in magazines:

Ads in high-end gymsAds in Metro stations:

Active participationin the slow foodmovement:

AGENDA


The Product1


Financial plan3

Market Analysis2

Market Analysis


Very likely customers

Eat fresh food

Care about the origin of their food

Would shop online/through an application

34 %

Possible customers

Eat fresh food94 %

Likely customers

Eat fresh food

Care about the origin of their food71 %

Possible Customers

Market Analysis


Are you willing to pay more in case detailed information is disclosed?

52%48%

Yes No

Likely Customers Very Likely Customers

73%

27%

Yes No

61%

39%

Yes No

Over 50% of our potential customers are willing to pay more in

case detailed information is disclosed.

Market Analysis


Do you like your food to be delivered at home?

Possible Customers

54%46%

Yes No

Likely Customers Very Likely Customers

47%53%

Yes No

75%

25%

Yes No

Over 45% of our potential customers like to have their food

delivered at home.

Market Analysis

Gender

47%

53%

Female Male

Occupation

72%

6%

22%

Student Intern

Job

Survey conducted on 85 people, living in Paris

92% gain less than €3,600 per month

Average amountspent on fresh foodper month: €129

AGENDA


The Product1


Financial plan3

Testing2

Financial Plan


We expect to be profitable in year 3 thanks to a

significant increase in the number of customers.

Profit & Loss and Financing

Financial Plan


Earnings- Basket sales- Advertisement on smartphone and web application

Financing- Retained earnings- Debt- Partnership with electric car providers- Local subsidies

Costs- Purchase of goods- Packaging- Transportation (electric cars)- Storage- HR costs- Marketing & Promotion (website, ads…)

We wish to minimize our HR costs by hiring

long-term unemployed people to reintegrate them into society, so that we could benefit

from government subsidies.

AGENDA


The Product1


Financial plan3

Testing2

Two Kinds of Competitors


STARTUPS & FARMS SUPERMARKETS

Startups & Farms


+ Specific offers (vegan, gluten free…)+ Quick delivery (<24h)+ Already made menus + Prices not so high for vegetables+ Subscription (1 month, 3 months)+ Good transparency

− Free delivery conditions too high (after 80€) and delivery price very high (14€) before

− Obligation to create an account− Some products are particularly expensive− Websites do not look professional sometimes; with

some errors− No mobile application

− Free delivery conditions expensive too (45€)− No mobile application− Obligation to create an account

+ Famous and reliable companies (Rungis and Intermarché)

+ Quite cheap (Intermarché) or expensive but qualityguaranteed (Rungis)

+ HUGE variety of offer+ Quick delivery (<24h) and you choose the exact time

Supermarkets


Our Competitive Advantage


+ Individual delivery-date

+ Seasonal products, which are produced locally

+ Convenient order and payment possibilities

+ Disclosed information about + Product+ Farmers+ Whole supply chain

+ Transportation with eco-friendly cars for low prices

+ Profit of the subscription offer

+ Professional online appearance – Website (html 5) and App

AGENDA


Questions?

AGENDA


THANK YOU FOR YOUR ATTENTION!

green'it final presentation — entrepreneurship course

Business

management innovation

productescp europe master

marketescp europe master

case detailed information

brief information

potential customers

fresh foodcare

highend gyms ads