COMPANY PROFILE

Greenland Market Research (‘GLMR’) is a well-established and one of the Global

independent market research Companies founded in 2011 in United Arab Emirates, registered under ESOMAR. We are FIELD & TAB research Company with operations in both developed and emerging markets of Middle East, other gulf region and North Africa (MENA) and beyond. We provide complete range of quantitative and qualitative research services to clients. Our main aim is to fill the gap between consumers and clients by providing customized research solution in order to achieve the goals and objectives of our clients effectively and efficiently.

GLMR has a network of 1300 interviewers with bi-lingual field teams with more than

5 years of experience of operations, who have ample amount of knowledge about the local markets which not only helps in meeting but exceeding the expectations of our clients.

INTRODUCTION

GLMR has set high standards to provide various research solutions to leading organization in every sector ranging from consumer packaged goods, high tech durables, food service, pharmaceuticals, and telecommunications. GLMR uses high level of creative thinking and advanced methods to provide accurate strategic solutions to our clients.

We’re passionate about what we do – with an unsurpassed knowledge and a rigorous attention to detail. We are always with creative ideas which provide the best solutions to our customer, that’s the reason why many of our clients have been with us from the beginning.

We Are

G: Genuine and experienced teams

L: Learning and Innovative

M: Multidimensional and adaptive

R: Right people for right job according to client requirements

WHO WE ARE

OUR BELIEF

We believe in working with clients, not on projects. There are no set theories or methodologies. The breakthrough ideas come from exploring findings in unconventional ways with clients - be it through our proprietary methods or through tried and tested research techniques. They all require our researchers to interact closely with clients to understand their markets, their brands, their consumers.

OUR VISION

Our vision is to be one of the leading research companies in the world by using new and innovative ways to solve our client’s issues and thus helping them in strategic decision making

-Expert moderating, listening and creative facilitating

-Techniques that get beyond the intellectual alibis

-Analysis that uncovers new insights and motivational understanding

-Broad range of respondent experience

-consumer (male, female, teens, kids)

-medical (doctors, nurses, scientists, medical technicians, purchasing managers)

-professional/technical/executive

-Industrial/distributers/crafts Persons/labor

Qualitative Research

WHAT WE DO

GLMR is constantly adapting and innovating new techniques to uncover the psychological buttons that truly motivate your customers. Our experience in qualitative research methods has taught us what it takes to adapt from culture to culture and deliver comparable, culturally-sensitive results. Our experienced staff can apply effective techniques to any qualitative research assignment, whether it is

We have the experience with a broad range of respondent types; from corporate executives to telecommunications managers; from manufacturing engineers to medical professionals; from children and teens to heads of households

Focus group Mini Groups Online Focus Groups In Depth Interview

Qualitative Research

Quantitative Research

Our approach to quantitative research is to design the most efficient and effective approach to provide the measures needed to achieve our client’s objectives. Quantitative research involves conducting surveys with sufficiently large and random samples, enabling us to make statistically-measurable inferences about the client’s population(s) of interest. That’s a mouth full. But what it means is that the client needs proof, or at least some strong evidence to support important decisions, and/or guide business strategies and tactics.

We have geared up with state-of-the-art technology to provide prudent Quantitative findings. Our Quantitative research team carefully evaluates client’s before recommending a mix of methodologies and conducting any of the following techniques we use, which are:

PAPI (Face to Face)

CAPI (Face to Face)

CATI Business-to-Business

CAWI

Mail

Door to Door

Quantitative Research

Mystery Shopping

GLMR offers a unique system of mystery shopper surveys using innovative techniques, helping you to deliver service excellence at every opportunity in the most cost effective way

Mystery shopping is a market research method which enables an organization to evaluate its product/service, front office staff behavior, efficiency of its online activities and all other activities related to customer satisfaction. This enables the organization to take corrective steps and engage with its customers. Mystery shopping provides you the critical customer insights that really matter!!! As it is said, “what gets measured gets managed”, a lack of feedback may lead to customers to assume that customer satisfaction is not taken seriously.

From Retail, Hospitality and Tourism Sectors to Healthcare, Automobile, Manufacturing and Real Estate, we provide bespoke Mystery Shopping Programs to our clients across MENA region and beyond. Regardless of your industry, we have the right team and expertise to build a survey to meet your requirements, and the reporting techniques to deliver comprehensive results.

Mystery Shopping

Get the GLMR Advantage • Real time assessment of your customer’s experience. • Get detailed scores for each location giving you the full picture. • Enhance employee awareness about the importance of good customer service. • Identify staff in need of training. • Cost-effective method of monitoring your customer service standards

Mystery Shopping

We offer both continuous evaluation and ad hoc mystery shopper solutions. Our services incorporate every possible communication channel with the customer: face to face, telephone calls, mobile messages, online communication and internet inquiries. Our cutting edge customer service enables us to specifically meet the need of all our individual clients.

Mystery Shopping

Greenland has its own interviewer teams across the Gulf and North Africa. They are composed of different nationality types in order to cater to the diverse population of the Arabian Peninsula. Over 1300 interviewers some of them multilingual. They work for Greenland in MENA Region and beyond.

UAE: 450 interviewers Saudi Arabia: 75 interviewers Kuwait: 100 interviewers Bahrain: 100 interviewers Egypt: 80 interviewers Qatar: 70 interviewers Oman: 80 interviewers Lebanon: 100 interviewers Morocco: 120 interviewers Tunisia: 50 interviewers Algeria: 75 interviewers The broad range of different qualifications of our interviewers and their high levels of motivation guarantee extremely reliable study results. As well as pay commensurate to performance, fair cooperation with the interviewers is also important to us. We have experienced multi lingual moderators. We can provide milti lingual Simultaneous translation.

FIELD TEAM

QUALITY CONTROL Greenland follows the following quality control measures for quantitative research: Briefing and discussion The client briefs on the project and discuss all steps with project management team. Pilot / set-up: Project management team briefs and discuss questionnaire with Fieldwork Manager, supervisor and senior interviewers. Depending on the type and size of the sample size, we can pilot up to 5 interviews. We enter the data from pilots to validate data entry script. Findings of pilot interviews: we discuss any matters that happened during the pilot interviews and while using data entry module at the pilot stage. We communicate and discuss them with the client.

Main briefing / training: Interviewer teams and Quality Assurance team are briefed on the project, objectives, discuss, review the questionnaire. Usual elements of the briefing include knowledge session, mock interviews, question and answer session. When going to the field, novice interviews are accompanied for the first five interviews for each project. Usually interviewers report to the supervisors every day. Supervisors consult all topics with Fieldwork Manager. The client can be updated three times per week on the fieldwork progress. Logic check (100 % of interviews) is being done simultaneously to the fieldwork. Quality Assurance team back checks minimum of 35 % interviews done by each interviewer. Back check of data loading (entry) is being done also simultaneously to the fieldwork, while the interview has been accepted by Quality Assurance. In summary: 20 % accompaniment of interviewers by the supervisor. Minimum of 40 % back-checking of questionnaires. 100 % logic scrutiny of questionnaires. Minimum of 35 % back checking of data loading above samples of 100

QUALITY CONTROL

COUNTRIES WE COVER

CONTACT US

202, Abu Hussain bldg. Close to Mega Mall

P.O.Box 67925 Tel:0097165216359 , Mob:00971506852201

Sharjah, UAE www.greenland-research.com