market insights profile

8/12/2019 Market INSIGHTS profile

1/10

P O BOX 5693 Kampala

TEl: 256714545323

256714545323

[email protected]

[email protected]


2/10

Who we areFounded in 2012, Market Insights is a full service Business and communication

rm, market insights uses strategic message development to build brands andachieve critical business objectives.we do media relations, public relations, ad-vertising, digital media management, events management, and training.Our clients can attest to our in-depth understanding of the media and our ability

to leverage their brands attributes to produce meaningful results, they also rec-ognize that our success stems from our strategic approach.A mid sized agency, marketINSIGHTS possesses a rm understanding of the mar-ketplace in Uganda, our personal relationships with editors, writers and producersin leading media outlets especially online media are one reason we are able to

secure in-depth, feature coverage in some of the most well-read publications, on

radio and on respected television programs.Our unique advantage at marketINSIGHTS is our organizational structure. Our

team brings specialized industry knowledge and extensive media relationships to

every account. Guided by a multi-disciplined and proactive approach, marke-tINSIGHTS consistently delivers maximum exposure for our clients and their compa-

nies.

Corporate commitments

Client:To create value by offering revolutionary and innovative products.

Community:Meeting our social obligations, while sharing our gains with the community.

Shareholders:To keep strengthening our promise to create more wealth.

Partners:Meeting our business commitments effectively and in time

Staff:Offering a conducive environment for career progression and personal

development.


3/10

CORE VALUES

Superior customer serviceCustomer service excellence forms the basis for our competitive edge.

Transparency and accountability.Management embraces good corporate governance and replicates this commitment across the organizations.

CompetenceHuman resource competence is continually enhanced through human resource development programmes.

RecognitionSuperior performance is dully rewarded, while opportunities are provided for staff to develop in their respective

careers

Public policyEthics and integrity are central to the organizations survival.

Our ethics extend beyond the organization into the wider society.

We adhere to public, uphold ethics and cherish integrity

ResearchWe continually search for better ways of achieving higher protability through research and development aimed at

improving quality and creating value for our customers.


4/10

Our work is Guided by Three core Principles:

Message Development: We research and analyze your company to understand the brand identityand how the company is perceived in the marketplace. We then develop a message platform to con-

vey your brands unique attributes. Using specic messaging points that work across all media outlets,

we create strategic messages that reect and support your brand.

Strategic Planning: We immediately develop a strategy to achieve maximum media interest. Usingthese strategies, we chart a timetable for implementing a public relations plan, taking into account

news urgency, events, holidays and annual celebrations, participation with others, strategic alliances

and more. The blueprint we produce guides our media outreach efforts while still allowing for enough

exibility to capitalize on cultural trends and topics of interest to the media. Everything we do is intend-

ed to further your short- and long-term objectives.

Media Relations Outreach: Media coverage is a crucial tool for launching brands, developing busi-nesses, attracting investors and recruiting employees. Strategies we use to accomplish this include tar-

geted pitching techniques, detailed audience segregation methods and integrated reporting systems.

Our interdisciplinary teams of strategists, industry experts and with media expertise employ this three-

pronged approach to achieve high-visibility coverage. MarketINSIGHTS helps companies understand

the relationship between business strategy and communications, and can make sure that you capitalize

on pivotal opportunities.


5/10

Our PHILOSOPHY

Brand acceleration is at the core of our campaigns.The media programs we create are unique reections of our clients objectives. Central

to every campaign, however, is an underlying strategic drive, an approach that pro-

duces maximum exposure for our clients and their companies. Through diligent pitching,

we aim to communicate our clients messages to a broad audience. MarketINSIGHTS

creates tailored media campaigns to help your business achieve its objectives and

ensure that short- and long-term goals are met.

We also use various tactical measures to ensure that coverage in print and electronic

outlets conveys appropriate messages and strategic objectives. We work in tandemwith our clients, maintaining communication either in person or by phone, and providing

ongoing media updates, status reports and other vital information. From the outset, wekeep our clients thoroughly abreast of all account activities.

MarketINSIGHTS delivers a layered marketing plan that simultaneously addresses dis-tinct media outreach methods and special events.

Our strategic plans are guided by the

following :Synergy: Diverse initiatives designed to further the brand and build momentum.

Saturation Point: A point at which we achieve desired exposure on a certain pitch and

a number of critical audiences have received appropriate messages and facts about a

company.

Appraisal: marketINSIGHTS will periodically re-evaluate the brand to determine when

to implement the next phase strategy, which invariably includes unique pitching meth-ods, co-branding opportunities and the development of special events. The result is an

invaluable second wave of publicity, further enhancing the clients prole.

Our strategies endeavor to achieve these milestones, which are hallmarks of a well-planned and thoughtfully executed campaign


6/10

STRATEGIC COMMUNICATIONS

CONSULTANY AND ADVISORYAs a brand builder, marketINSIGHTS offers strategic

advice to help companies and individuals increasevisibility and add value to their products, services and

reputations. In this regard, we align our clients with inu-

ential gures and organizations to better position their

brand in the marketplace. In addition to forging general

co-branding partnerships, we introduce our clients to

potential high-prole spoke prole ambasaadors, and

develop CSR projects.

CRISIS MANAGEMENTMarketINSIGHTS serves as a high-level consultant to

individuals and companies at the center of sensitive mat-

ters that may elicit negative publicity. At the outset of a

potential crisis situation, we formulate a detailed strategy

that includes selection of the appropriate spokesperson,

creation of a media-relations policy and development of

a positioning statement. We also work closely with a core

team to take proactive steps to exonerate our clients in

the press. This often includes advising on the selection of

a legal team to le potential libel suits, and when possi-ble, generating positive storylines distinct from the crisis

at hand. We can also arrange editorial board meetings

with newspapers and conduct off-the-record briengs

with reporters covering the story.

MEDIA RELATIONS AND BUYINGBuilding a broad base of print, broadcast and elec

tronic media coverage is at the heart of our serviceplatform. We employ a full-time media department

dedicated exclusively to pitching stories and estab

lishing relationships with reporters who cover our cliesectors. In addition to numerous contacts at domest

media outlets. Working closely with clients, we devise

creative storylines to secure long-lead features in

prominent consumer, trade, glossy and business mag

zines, as well as on popular broadcast programs an

inuential websites and blogs. Our diverse client ros

allows us to maintain relationships with a wide range

journalists, ensuring that our clients receive exposurmedia outlets that cater to varied audiences.

On top of media relations, we also book, monitor an

analyse all advertising for our clients, making sure th

get value for money out of their ad bookings. We al

ensure that our clients get the best out of the partn

ships with these stations.

LITIGATION SUPPORTA detailed communications strategy is a necessary

for companies involved in delicate legal maneuver-

ings. We partner with our clients attorneys to develocogent messaging that seamlessly conveys the state

legal positioning and effectively reaches target aud

ences. Ideally, clients begin working with us before t

initial ling of the complaint in order to curb potenti

negative publicity and chart our future strategy.

What we do


7/10

BRAND POSITIONING/WEB CON-

TENT MANAGEMENT

For a company to achieve its media relations objectives, it

must possess cogent messaging that accurately conveys abrands assets and distinguishes it from competitors. We de-velop concise, compelling language that uniquely positions

our clients brands in the marketplace. This message is then

incorporated into our clients collateral materials, including

corporate backgrounder, company timeline, fact sheet,

executive biographies and more.

GRAPHICS DESIGN AND WEB DE-

SIGNING

MarketINIGHTS s creative department assists with the mar-

keting and advertising needs of its PR clients and non-clientsalike. We develops integrated solutions that enhance acompanys brand in what is known as PR led advertising and

brand building

EVENT PLANNING , MANAGE-

MENT AND SUPPORT

A company or brand can enhance its visibility within th

media and among its core audience through specialevents, including press conferences, cocktail receptiocompany and product launches, designer showcas-es and more. We plan captivating events that attract

broad mainstream exposure. In addition to securing pr

during and post-event coverage, we frequently arrang

for prominent celebrities, politicians, business execu-tives and others to attend and participate in our clien

activities, maximizing potential for media exposure and

building brand credibility.


8/10

of the mock interviews. We also hold post-interview ses-sions the day after an interview takes place to review their

message delivery, control over the interview, eye contact

and other areas to focus on for future interviews.

We can hold as many sessions as necessary to continue

preparing company executives for interviews and devel-

oping their media and communications skills.

DIGITAL MEDIA MANAGEMENT AND

TRAINING

The Internet has become one of the most important tools

for building brands and reaching target audiences. We

place a strong emphasis on building and shaping our

clients Internet proles and offer an array of services to

develop positive brand exposure. These include:

Search Engine Optimization:To gain a compet-itive edge in the marketplace, companies are increasingly

focused on inuencing the organic search to push their

websites to the top of search engines. We work with clients

to develop a list of keywords that are most closely asso-ciated with their product or service. These words are thenembedded into press releases, Web copy and other ma-

terials, adding to the weight and volume ascribed to the

company or brand. Other tactics we use to help improve

our clients position on search engines include: disseminat-ing optimized press releases through paid-for channels,

posting on bookmarking sites and building in-bound and

out-bound links to online content and Web sites, among

other tactics.

marketINSIGHTS coaches executives on everything they

need to know to feel comfortable and prepared for their

interview from how to dress and where to look when on

camera, to how to read the interviewer and take con-trol of a conversation that has gone off-topic, with an

emphasis on how to drive home key messaging.

We hold mock interviews to practice these strategiesand ensure executives are comfortable with their mes-

saging, timing and body language, as well as responding

to difcult questions and bridging a negative conversa-tion back to their main subject. We offer the option to re-cord these interviews to play back for the executive and

watch how they will appear on camera to further rene

their delivery. At the end of the sessions, we provide an

evaluation of the executives strengths and weaknesses,

as well as video les

MEDIA TRAININGIn addition to securing media opportunities for clients,

marketINISGHTS prepares company executives with

media training sessions to enhance and maximize their

communications skills and techniques for interviews withbroadcast outlets, as well as print and online publi-

cations as necessary. We offer packages with varied

levels of training and message development tailored to

clients specic needs, budgets and timeframes.

During an initial session, we work with executives to

assess their current skills and outline the best approach

and messaging to be used when speaking with reporters

to help reach the companys communications goals.


9/10

WebSite Architecture: To enhance clientwebsites and make them more navigable to search

engine spiders, we provide guidance on architec-

ture improvements, layout and design. Features we

add typically include site maps and bread crumbs

We also create primary headings for each page

on the site, adding font attributes such as italic and

bold to further increase visibility on search engines

Online Media relations and Adver-

tising: Online media is a broad category thatencompasses Internet-only news sites and blogs, a

well as online sites connected to traditional print

and broadcast outlets. Websites and blogs that

are online companions to a traditional media outletypically contain original, online-only content, in

addition to stories repurposed for the Web. Wehave strong relationships with these writers and editors, and regularly secure coverage for our clients

in a wide range of Internet-only and companion

news sites and blogs.

Online Reputation Management :A single pieceof negative online coverage has the power to signicantly

impact a company or brand, exponentially longer than tradi-tional media sources. We frequently assist clients to diminish

the presence of negative online exposure through online repu-

tation management programs. These programs necessitatemany of the same tactics we use in traditional SEO programs.In addition, we work with clients attorneys in persuading edi-tors to remove misleading or factually incorrect materials from

a Web sites archives. We also assist with the development of

CSR initiatives to build a more positive image of the company

or brand.

Social Media Management and training:Webplatforms including social media and multi-media sharing sitesallow companies to communicate directly with target audienc-es. MarketINSIGHTS assists clients in creating proles or pages

for their companies on popular search engines such as Face-

book and Linked-In. we manage the pages on behalf of the

clients, offer training among others.

We also help implement viral promotions to keep fans and fol-

lowers connected and engaged, and frequently post photos

and videos to multi-media sharing sites such as YouTube andFlickr.

Blogs: marketINSIGHTS designs and develops regularcontent for client blogs, which can be hosted either directly

through the company website or on an outside portal. We then

optimize blog posts for SEO purposes.


10/10

OUR CLIENTSAs an organisation,we have done Media relations, trainings, communication

consultancy, advisory and campaigns for Picfare,Green Teso Initiative

Busoga Literacy Foundation , Reach a Hand Uganda, Mingle Uganda ltd

World of inspiration (Authors Forum), J-FIRGH Hotel

CONTACTS US P O BOX 5693 Kampala TEl: 256714545323,256714545323

marketmedia256@gmail com chinamundi91@gmail com

market insights profile

Documents