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GreenPower® |
GreenPower Stakeholder Forum 2018
Welcome to…
GreenPower® |
What is GreenPower?
• The program manager:
• Administer the Program on behalf
of the participating jurisdictions
• Accredit the renewable energy
generators
• Accredit the renewable energy
products sold by electricity retailers
• Ensure the Program Rules are met
• Verify GreenPower sales through
auditing Large-scale Generation
Certificates (LGCs)
2
GreenPower® |
GreenPower - 21 years and counting
3
$1.2B Invested
450MW of capacity
40,000+ followers on social media
GreenPower® |
Market overview
• Supply side:
• There are currently more than 150 accredited
generators across Australia
• Demand side:
• Customer numbers and sales are declining
Accredited Renewable Energy 4
0
10,000
20,000
30,000
40,000
50,000
60,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
04 05 06 07 08 09 10 11 12 13 14 15 16 17
Custo
mers
Sale
s (
MW
h)
GreenPower Commercial Growth
Sales (MWh) Customer number
0
200,000
400,000
600,000
800,000
1,000,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
04 05 06 07 08 09 10 11 12 13 14 15 16 17
Custo
mers
Sale
s (
MW
h)
GreenPower Residential Growth
Sales (MWh) Customer number
GreenPower® |
• Strong reputable brand
• Gov’t backing
• Auditing
• Attractive messages to
communicate
• Benefits (logo, website, NABERS,
Green Star, NCOS)
• Additional to the RET
SW
OT
STRENGTHS WEAKNESSES
THREATS OPPORTUNITIES
• Budget constraints (marketing)
• Cost of GreenPower/premium product
• Provider apathy (in terms of marketing)
• No emissions additionality (Kyoto)
• Lack of direct consumer engagement
• Lack of tangibile benefits
• GreenPower PPAs
• GreenPower Connect
• Rising prices (electricity & LGCs)
• Competitors (offsets, behind the
meter solar)
• Emmissions additionality
Accredited Renewable Energy
GreenPower® |
GreenPower relevance in today’s market
• To provide customers with a simple, credible option to
voluntarily support Australian renewable energy and to
reduce their environmental impact
• To encourage growth in consumer demand for renewable
energy.
• To contribute to the installation and operation of new
renewable energy generators across Australia, and achieve
reductions in greenhouse gas emissions, beyond any
mandatory requirements
Accredited Renewable Energy 6
GreenPower® |
New GreenPower Initiatives
GreenPower for Businesses Guide
Stakeholder Advisory Group
Accredited Renewable Energy 7
“Over 25,000 Australian
businesses have made the
conscious choice to reduce
their impact on the
environment and help
Australia’s renewable energy
sector by using GreenPower”
“To provide Strategic
Direction to National
GreenPower Steering
Group”
GreenPower® |
Strengths of GreenPower
• Promoted and delivered by almost all of the electricity retailers.
• Over 98% of energy customers have access to GreenPower.
• Existing household and business customer base of approx. 250,000 (2017)
• One of the most recognised energy brands in Australia
• The only government accreditation program for voluntary renewable energy in Australia
• Currently the only the mass market product to enable renters and apartment owners to
purchase renewable energy that contributes to lowering the emissions of the electricity sector.
• Provides a credible renewable energy product in a changing and highly complex renewable
energy market to avoid double counting and green washing
Accredited Renewable Energy 8
GreenPower® |
Challenges for GreenPower in today’s market place
• GreenPower customers peaked in 2007 – 2008 and, since
then the customer numbers have been dropping
• Over the last 10 years, a number of influences have
impacted GreenPower sales:
• Electricity prices going up
• Uptake of behind the meter solar
• Other options for customers to adopt renewable energy
i.e. P2P solar; virtual solar; carbon offsets; Solar PPAs
Accredited Renewable Energy 9
GreenPower® |
GreenPower Statistics 1
Accredited Renewable Energy 10
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
5,500,000
6,000,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Ele
ctr
icity (
MW
h)
Calendar Year
Comparison of GreenPower consumption and rooftop solar PV generation
GreenPower residentialconsumption
Solar PV generation
RET introduced NCOS launchedRooftop solar PV
installations increase
Carbon Farming Initiative
introduced
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2,500,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Consum
ption (
MW
h)
Calendar Year
Total GreenPower consumption
Residential(audited)Commercial(audited)NSWGovernmentNABERS
0.8
1.3
1.8
04 05 06 07 08 09 10 11 12 13 14 15 16
MW
h/c
usto
mer Sales per customer (Residential)
10
30
50
04 05 06 07 08 09 10 11 12 13 14 15 16 17
MW
h/c
usto
mer
Sales per customer (Business)
BNEF predicts that behind the meter solar
will produce approx. 37GWh by 2040
GreenPower® |
Why GreenPower is still a choice for Businesses
• Achieve sustainability goals
• Reducing THEIR impact on the environment
• Supporting Australia’s renewable energy sector
• Reporting/ratings – emissions targets, sustainability commitments
• NABERS
• Green Star Performance Rating
• NCOS zero emissions electricity
• Voluntary reporting under NGERS
• Attract environmentally conscious customers
Accredited Renewable Energy 11
GreenPower® |
Energy management hierarchy
Accredited Renewable Energy 12
Offsite RE
Onsite RE
Energy efficiency
“Business installations of solar power increased by 60 per cent over 2016-2017, with over 40,000
commercial solar power systems now installed in Australia. The capacity of businesses to
generate their own solar energy has doubled since 2016” RENEWABLES & BUSINESS:
CUTTING PRICES & POLLUTION, Climate Council 2018
GreenPower® |
GreenPower Power Purchase Agreements (PPAs)
• GreenPower LGC-only PPA
• GreenPower Bundled PPA
• Sleeved PPA
• Virtual/Finance PPA
• GreenPower Connect
• Same as above two options but with a
flat GreenPower administration fee
• Only eligible for new projects
Accredited Renewable Energy 13
“Over 120 global corporates have committed
to procure 100% of their energy from
renewable sources, and are pressurizing
their supply chains to do the same.
Over 50 of these companies have significant
operations in Australia, and this helped drive
a record 430MW of corporate PPA signing in
the country in 2017”
Bloomberg New Energy Finance, The Forces Pushing Australia to Transition 2018
GreenPower® |
Thank you