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I’m Cam ElliottToday’s marketers seem to constantly find themselves replaced by a new mobile or web application meant to automate the process

of creating and sharing stories people love to consume.

Fortunately, technology has yet to replicate the power of content crafted through genuine human emotion. Enter people like me.

I’m a marketing strategist with a passion for smart content and a knack for technical skills, like project management and

graphic/web design.

Work ExperienceBrand & Content Manager B2BGreen Mountain Technology | Memphis, TN

I am responsible for the brand strategy/communication of a highly technical and luxury B2B service.

– Designed and implemented brand image refresh (brand colors, brand guidelines, brand positioning, brand presentations, and trade show booth design).

– Strategized, designed, and implemented brand communication strategy across variety of platforms (educational webinars, digital and traditional marketing/sales media/materials, photo shoots, and trade shows)

– Collaborated with Operations and Sales teams to structure and design effective product positioning focused on improved User Experience.

– Conducted business analysis and presented KPI reviews.

Brand/Design Management, Graphic Design, Presentation Storytelling, Communication Strategy, B2B Marketing, Market Analysis, UX Design, SEM & SEO

Apr 2019- Today

Digital Marketing Strategist & Account ManagerRedRover Sales & Marketing Strategy | Memphis, TN

As a Digital Marketing Strategist, I oversaw a variety of client accounts. I created content for ads, email marketing, social media, and websites. I played a specific role in leading the digital strategies (SEO and PPC) for key accounts.

Account Leadership, Content Strategy, Data Analysis, SEM & SEO, Social Media, PPC

Jun 2017- Apr 2019

Packaging ArtistRadians, Inc. | Memphis, TN

I designed and updated packaging for a series of industrial and retail products, ranging from eyewear to hearing protection. I also managed communication with both domestic and international vendors to ensure accurate packaging printing.

Dieline Creation, Illustration, Graphic Design, Project Management

Jan 2016- Jun 2017

Communications CoordinatorFontbonne University | Saint Louis, MO

I lead the design and strategy of over six departmental brands, ranging from logo design, brand collateral, and social media strategy, and developed two eLearning modules available to the entire student population. I also co-managed a ten-person department and personally supervised six members.

Brand Development, Graphic Design, E-Learning Design, Social Media, Staff Management

Jul 2013- Jan 2016

Tech 901Code 1.0: Introduction to Computer Science

2018

Webster UniversityMaster of Arts (M.A.) Advertising & Marketing Communications

2013 - 2015

Financial ClerkNaval Facilities Engineering Command | Norfolk, VA

I created and distributed various financial spreadsheets and analysis from the base to Washington, D.C. Due to high level of confidential employee information, I was also granted Secret Clearance.

Data Analysis, Financial Analysis, Secret Clearance

Jun 2011- Aug 2011

Greetings from Memphis

Coding & Websites

Coding: C+, CSS, JavaScript, HTML/HTML5, & Python

Domain, email, & server setup.

SSL certificate installation.

Column Writing & Editing

Content Strategy

Brand story development, including target audience analysis and identification.

Full analysis, creation, and implementation of website, blog, email, presentation, and social media content, including SEO optimization.

eLearning Developer

Graphic Design

Brand collateral, email, logo, presentation, social media, and website design.

Search Engine Marketing

Search Engine Optimization

Pay-Per-Click: Google Ads & Social Media

Adobe Creative Suite

AfterEffects, InDesign, Illustrator, Lightroom, Photoshop, Premiere

Email

Constant Contact, Mail Chimp, MyEmma, Pardot

Google & Social

Google Ads, Google Analytics, Facebook, LinkedIn, Instagram, Twitter

Website

Hubspot, Joomla!, Pardot, Shopify, WordPress, WooCommerce

Apps & Software

Contact Me

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Abilities & Services

Fontbonne UniversityBachelor of Science (B.S.) Business Administration, Marketing Concentration

2009 - 2013

Google Ads Certified

Education

Certifications