gregg anderson regional manager europe tourism new zealand
TRANSCRIPT
Gregg Anderson Regional Manager Europe
Tourism New Zealand
Almost 2.5 million visitors per year$5.9 billion in foreign exchange$8.8 billion with airfares$22 million a day in forex earnings
Around 15,000 companies involved in tourism:108,600 direct employeesOne in 10 jobs including indirect employees
Tourism in New Zealand
Source: Tourism Satellite Account, Jan 2009
Events
InternationalMedia Programme and PR
We can’t squeeze EVERYONE in
We can’t afford to tell the world
We want to look after our country
Tourism New Zealand targets international visitors
looking for an interactive holiday experience
Targeting
Talk to the right people…
ACTIVITIES
TRANSPORT
ACCOMMODATION
Recycling
54%
Carbon emissions limiters
59%
Fuel efficient vehicles
83%
Water conservation
69%Energy
conservation
72%Recycling
84%
Environmental
enhancements 68%
Conservation
efforts
72%Recycling
79%
Environmental practices expected by international visitors
The Environment – Visitor Satisfaction
98% of visitors said New Zealand’s met or exceeded their expectations
97% would recommend New Zealand
73% perceive New Zealand environment to be sustainably managed
Visitor Experience Monitor 2007/2008
QUALMARK GREEN
New Zealand Tourism Strategy 2015
Vision
In 2015, tourism is valued as the leading contributor to a sustainable New
Zealand economy.
Twin Principles
The spirit of manaakitanga
Upholding the value of kaitiakitanga