SIGNIFICANTLY BETTER FLAVOR THAN OTHER LEADING

DIJON MUSTARDS1

BOLDPERFORMANCERESPECTED

REQUESTED

DISTINCTBALANCE

HEAT

intenseRICH

INTENSELYPREMIUM

FLAVORFUL

TASTE

FLAVOR

trustedWhen it comes to creating memorable dishes with distinctive

Dijon flavor, nothing compares to GREY POUPON. Made from robust

#1 grade mustard seeds, the finest wine and a unique blend of

invigorating spices, our family of intense flavors adds bold appeal

to any menu. From the trusted brand operators consistently

rate as higher quality than other top national brands.1

• Creamy texture enhances consistency and appearance of dishes

• Zero fat, zero carbohydrates and only 5 calories per serving

• An easy add-in that can dramatically enhance the flavor profile of even the simplest dish

THE

TRUSTED DIJON

APREMIER PERFORMER

A FLAVOR THAT CAN’T BE REPLACED

93% of operators state they trust

GREY POUPON more than the 6 other leading Dijon brands.1

89% of operators believe GREY POUPON

performs better in recipes—significantly higher than 6 other leading Dijon mustards.1

87% of operators believe GREY POUPON has

a flavor that can’t be substituted—significantly higher than 6 other leading Dijon mustards.1

GREY POUPON RANKS SIGNIFICANTLY HIGHER

THAN OTHER DIJON MUSTARDS

5% incremental sales when adding GREY POUPON to menus.2

6% increase in sales when branding a burger with GREY POUPON.2

83% believe customers would notice if they stopped offering

GREY POUPON—significantly higher than 6 other leading Dijon mustards.1

86% of operators believe GREY POUPON is requested more by customers.1

BRAND NAME RECOGNITION DRIVES SALES AND TRAFFIC FRONT-OF-HOUSE

Patrons perceive menu items branded with GREY POUPON to be higher quality and more delicious than non-branded versions of the same item.

STRONG QUALITY PERCEPTIONS WITH PATRONS

WHEN GREY POUPON IS MENTIONED ON MENUS

INCREASES THE APPEAL OF SANDWICHES

Sandwiches branded with GREY POUPON are seen as more sophisticated than non-branded versions.3

Patrons are more likely to order sandwiches branded with GREY POUPON than non-branded versions of the same menu item.3

CREATES MORE DISTINCTIVE ENTRÉES

Entrées branded with GREY POUPON are considered to have more distinct taste profiles than

non-branded versions of the same dish.3

INTENSIFY SANDWICHES

ENHANCE THE TASTE OF

PROTEINS

ELEVATE DIPS & SAUCES

BOLD TOPPERS

CLASSIC FLAVOR

INSPIRED MARINADES

DISTINCTIVE DRESSINGS

Roast Beef Sandwich

Steak Skewers

Spinach Salad

Spicy Mustard Chicken Signature Turkey Bistro Burger

Country Braised Short Ribs

Fines Herbes Deviled Eggs

THE DIJON COLLECTION

Vibrant flavor and savory consistency from a smooth blend

of mustard seeds, lively white wine and juicy vinegar.

BEST USED: On sandwiches or as a base to make vinaigrettes

A bold blend of Cabernet Sauvignon, prized Marion blackberries,

#1 grade mustard seeds and invigorating spices.

BEST USED: With red meats and vegetables with rich, deep flavors

A luscious, creamy sauce flavored with notes of tangy horseradish, mustard seeds and a gratifying

background of sweet garlic.

BEST USED: With chicken and fish, specifically baked or fried dishes

Captivating mouthfeel with a variety of coarsely ground mustard seeds

finishing with mild horseradish notes and a pleasant touch of heat.

BEST USED: On rustic sandwiches or cured meats

© 2015 Kraft Foods F14-000-000-000 TFG 5/15

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CLASSIC DIJON ROUGEBISTRO SAUCECOUNTRY DIJON

2/1-gal. Jars 54400030226/48-oz. Jars 54400000386/24-oz. Jars 544000005512/8-oz. Jars 544000002512/10-oz. Squeeze Bottles 544000005272/1.4-oz. Petite Jars 5440001132200/0.25-oz. PC Packs 5440001131

6/48-oz. Jars 5440000046 12/8-oz. Jars 5440000040

4/48-oz. Jars 5440000068 12/12-oz. Squeeze Bottles 5440000254

6/24-oz. Jars 5440000310

1 NFP Research, Dijon Mustard Blind Taste Test, February 20142 IRI, Van Westendorp Study, September 2013

3 IRI, GREY POUPON Virtual Dining Test, February 2015