Pair & ShareIntensify Your Starters with a Matching GREY POUPON Flavor

With more and more consumers ordering small plates and trying multiple items on a menu, GREY POUPON lets you easily create memorable dishes that capture the attention of customers looking

to share. These intense flavors add bold appeal to your appetizer menu to keep patrons coming back for more.

GREY POUPON makes any appetizer perfectly shareable

CLASSIC DIJONA premium blend of robust

mustard seeds, fine white wine and invigorating spices.

COUNTRY DIJONA traditional French-style Dijon with a coarse grain.

BISTRO SAUCEA smooth, creamy and delicious

sauce flavored with Dijon mustard, horseradish,

garlic and other fine ingredients.

ROUGEA bold blend of Cabernet Sauvignon, prized Marion

blackberries, #1 grade mustard seeds and invigorating spices.

of operators state that GREY POUPON is the brand they trust.193% of operators cite GREY POUPON as a

brand specifically requested by patrons.186%1 NFP Research, Dijon mustard blind taste test, February 2014

Elevate Shared Disheswith the brand trusted by operators and customers alike

Multiple flavor experiences and variety are the new way of dining.

2 Mintel, Trends in Snacking and Value Menus in Restaurants, June 20133 Mintel, Dining Out: A 2014 Look Ahead, January 20144 Technomic, The Starters: Small Plates & Sides Consumer Trend Report, 2013

Small plates are big business

of customers say they like toorder snacks with small pieces

to share with others.2

44%

Customers want to customize

New Flavors, New Appeal

of consumers say they’d be willing to reorder appetizers and several

sides to make up their own meals.3

consumers say ethnic or unique flavors play a strong role in their

appetizer purchase decisions.4

2 of 580%

Capitalize on the shared-plates dining trend

Smoked Turkey, Apple and Brie Flatbread with Honey-Dijon

Fines Herbes Deviled Eggs

DirectionsMix mustard, honey, parsley and pepper.For each serving: Spread 1 flatbread with 3 Tbsp. of the mustard mixture. Top with 1/3 cup (1 oz.) spinach, 1 oz. apples, 1/2 cup (2 oz.) turkey and 1 oz. cheese. Place in parchment-lined sheet pans.Bake in 375ºF convection oven 4 to 5 min. or until cheese is melted and toppings are heated through.

Kraft Kitchens TipsSubstitute refrigerated pizza dough for the flatbreads. Roll each of 8 (1-lb.) balls of dough into 12-inch square. Place in parchment paper–lined half sheet pans. Bake in 375ºF convection oven 5 to 7 min. or until top is lightly browned. Cut each into 3 rectangles. Add toppings, then bake as directed.

DirectionsCut eggs lengthwise in half. Remove yolks; place in medium bowl.

Mash with fork. Add remaining ingredients; mix well.

Spoon into pastry bag fitted with star tip. Use to pipe about 1.5 oz. yolk mixture into each egg-white half.

Kraft Kitchens TipsSubstitute: Prepare using GREY POUPON Country Dijon Mustard.

Ingredients Weights MeasuresGREY POUPON Classic Dijon Mustard 1 lb. + 8 oz. 3 cupsHoney 1 lb. 1-1/4 cupsItalian parsley, chopped — 1/2 cupGround black pepper — 1 tsp.Flatbreads,12x4 inches 3 lbs. + 12 oz. 24 eachBaby spinach leaves, wilted 1 lb. + 8 oz. 2 qts.Granny Smith apples, cored, julienned 2 lbs. + 8 oz. 8 eachSmoked turkey, shredded 3 lbs. 3 qts.Brie cheese, rinds removed, thinly sliced 1 lb. + 8 oz. —

Ingredients Weights MeasuresHard-boiled eggs — 20 eachGREY POUPON Classic Dijon Mustard 8 oz. 1 cupKRAFT Mayo with Olive Oil Reduced Fat Mayonnaise 8 oz. 1 cupPHILADELPHIA Original Cream Cheese, softened 4 oz. —Dried chervil leaves — 2 tsp.Parsley flakes — 2 tsp.Dried tarragon leaves — 2 tsp.

Yield: 20 servings, 2 egg halves eachYield: 24 servings, 1 flatbread each

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TREND: Flatbread appetizers have exploded on full-service chain menus over the past two years, largely due to their customizability and shareability.5

5 Technomic, The Snacking Occasion Consumer Trend Report, 2014

Pretzel-Crusted Chicken Strips Tuscan White Bean Spread with GREY POUPON

DirectionsCut chicken into 1-oz. strips; place in large bowl. Add GREY POUPON Country Dijon Mustard; toss to evenly coat.

Mix tempura mix and ice water until well blended.

Dip chicken in flour, then in tempura batter. Roll in pretzel crumbs to evenly coat all sides of chicken. Place in single layer in sheet pans; cover. Refrigerate until ready to serve.

For each serving: Deep-fry 3 oz. chicken in hot oil (325°F) for 3 to 4 minutes or until chicken is cooked through (170°F). Serve immediately.

Kraft Kitchens TipsServe additional Dijon mustard or GREY POUPON Bistro Sauce on the side, as a dip for the cooked chicken strips.

DirectionsProcess first 3 ingredients in food processor until smooth and well blended; transfer to bowl. Mix in remaining ingredients.

Kraft Kitchens TipsSubstitute: Prepare using GREY POUPON Classic Dijon Mustard.

Make Ahead: Spread can be made ahead of time. Store in refrigerator up to 4 days before serving.

Ingredients Weights MeasuresBoneless skinless chicken breasts 7 lbs. + 8 oz. 20 eachGREY POUPON Country Dijon Mustard 1 lb. + 4 oz. 2-1/2 cupsTempura batter mix 2 lbs. + 8 oz. 2-1/2 qts.Ice water 3 lbs. + 12 oz. 2 qts.Flour 1 lb. + 4 oz. 1-1/4 qts.Salted pretzel sticks, finely crushed 3 lbs. + 12 oz. 1-1/4 gals.

Ingredients Weights MeasuresCanned great Northern beans, rinsed 5 lbs. + 14 oz. 2 qts. + 2-1/2 cupsPHILADELPHIA Original Cream Cheese, softened 12 oz. —KRAFT MAYO Real Mayonnaise 6 oz. 3/4 cupGREY POUPON Country Dijon Mustard 9 oz. 1 cup + 2 Tbsp.Green onions, chopped 3 oz. 1 cup + 2 Tbsp.Fresh Italian parsley, chopped 1-1/2 oz. 3/4 cupLemon zest — 1-1/2 tsp.

Yield: 40 servings Yield: 2 qts. or 60 servings, about 2 Tbsp. each

TREND: Bean dips are one of the top appetizer dips today, enjoying 14.5% menu penetration across all segments.6

6 2014 Datassentials Appetizer Overview

STOVE TOP Stuffing–Breaded Shrimp

DirectionsLightly dredge shrimp in flour. Dip into eggs, then into stuffing mixture, turning to evenly coat all sides.

Fry in 325ºF deep fryer 3 min. or until cooked through and golden brown.

Serve with 2 Tbsp. GREY POUPON Bistro Sauce

Kraft Kitchens TipsSubstitute: Serve with lemon wedges and cocktail sauce instead of Bistro Sauce.

Serving Suggestion: For an entrée portion, serve 5 shrimp with a side of fries.

Ingredients Weights MeasuresUncooked jumbo shrimp, peeled, deveined (16/20 ct.) 3.5 lbs. 80 eachAll-purpose flour 9 oz. 2 cupsEggs, beaten 1 lb. + 11.2 oz. 16 eachSTOVE TOP Chicken Flavored Stuffing Mix, Flex Prep, finely ground 9.6 oz. 2 cupsGREY POUPON Bistro Sauce 16 oz. 2 cups

Yield: 32 servings

Pickled Jalapeño Wonton Poppers

DirectionsSpicy Bistro Sauce: Mix ingredients; set aside.

Wonton Poppers: Mix PHILADELPHIA Original Cream Cheese, jalapeños and KRAFT CHEDASHARP Pasteurized Process American Cheese Shreds until combined.

Place 1 wonton wrapper on work surface; brush edges with water. Spoon 1 Tbsp. cheese mixture onto center; fold wrapper over filling to make a triangle, sealing the edges.

Fry in 375ºF deep fryer 2 min. or until golden brown. Serve with Spicy Bistro Sauce on the side.

Kraft Kitchens TipsVariation: Prepare using chopped fresh jalapeños.

Ingredients Weights Measures

Spicy Bistro Sauce GREY POUPON Bistro Sauce 1 lb. 2 cupsSriracha sauce 8 oz. 1 cup

Wonton Poppers PHILADELPHIA Original Cream Cheese, softened 1.5 lbs. —Sliced pickled jalapeño peppers, chopped 4.8 oz. 1 cupKRAFT CHEDASHARP Pasteurized Process American Cheese Shreds 4 oz. 1 cupWonton wrappers — 24 each

Yield: 24 servings, 3 poppers plus 2 Tbsp. sauce each

TREND: Shrimp is the #1 appetizer dish, boasting 52% menu penetration within appetizers across all cuisines.7

7 Food Genius, Appetizers Overview Report, May 2014

Steak Skewers with GREY POUPON ROUGE Mayo

DirectionsRouge MayoCombine ingredients.

SkewersCoat meat in A.1. Original Sauce; thread 1 oz. onto each skewer. Grill until medium-rare. Serve with 2 Tbsp. Rouge Mayo.

Kraft Kitchens TipsServing Suggestion: Serve with a small side salad.

Ingredients Weights MeasuresRouge MayoKRAFT Mayo with Olive Oil Reduced Fat Mayonnaise 11.3 oz. 1-1/3 cupGREY POUPON ROUGE Dijon Mustard 5.7 oz. 2/3 cupFresh chives, finely chopped — 2 Tbsp. + 2 tsp.

SkewersBoneless beef rib-eye steaks, thinly sliced 3 lbs. —A.1. Original Sauce 1 lb. + 11 oz. 3 cups

Yield: 32 servings

Mixed Chill & Grill Salad

DirectionsRouge VinaigretteWhisk ingredients until well blended.

SaladCombine ingredients.

Drizzle with about 1/4 cup Rouge Vinaigrette.

Kraft Kitchens TipsServing Suggestion: Serve either as an entrée salad or a shared salad.

Ingredients Weights MeasuresRouge VinaigretteGREY POUPON ROUGE Dijon Mustard 1 lb. + 1 oz. 2 cupsExtra-virgin olive oil 1 lb. 2 cupsRed wine vinegar 8 oz. 1 cupShallots, finely chopped 5.7 oz. 1 cupSaladBoneless skinless chicken breasts, grilled, chopped 3 lbs. —Boneless beef sirloin steaks, grilled, chopped 3 lbs. —Romaine hearts, grilled, chopped 2.5 lbs. 1-1/2 gals.Zucchini, sliced, grilled 1 lb. 1 qt.Red peppers, sliced, grilled 1 lb. 1 qt.Eggplants, sliced, grilled 11.6 oz. 1 qt.Red onions, sliced, grilled 11 oz. 2 cups

Yield: 16 servings

TREND: Consumers are increasingly seeking out new and unique flavors. Offerings highlighting synergy between two distinct flavor profiles create menu uniqueness.8

8 Technomic, The Flavor Consumer Trend Report, 2013

9 Datassential MenuTrends™—July 10, 2014

Orange-Bistro Dipping SauceYield: 1-1/4 qts. or 40 servings, 2 Tbsp. each

Ingredients Weights MeasuresGREY POUPON Bistro Sauce 2 lbs. 1 qt.Orange marmalade 11 oz. 3/4 cupFresh chervil leaves, chopped — 1/2 cupOrange zest 1 oz. 1/4 cupGingerroot, peeled, finely diced — 4 tsp.

DirectionsMix all ingredients until well blended; cover. Refrigerate at least 2 hours before serving.

Kraft Kitchens TipsServing Suggestion: Use as a dipping sauce for fried calamari.

Country Blue Cheese DressingYield: 1-1/4 gals.

Ingredients Weights MeasuresKRAFT Blue Cheese Dressing, pourable 8 lbs. 1-1/4 gals.GREY POUPON Country Dijon Mustard 8 oz. 1 cup

DirectionsMix ingredients with wire whisk until well blended; cover.

Refrigerate until ready to serve.

Kraft Kitchens TipsDressing can be stored in tightly covered container in refrigerator for up to 4 days.

Rouge BBQ SauceYield: 1-1/4 cups

Ingredients Weights MeasuresGREY POUPON ROUGE Dijon Mustard 6.4 oz. 3/4 cupKRAFT Original Barbecue Sauce 5 oz. 1/2 cup

DirectionsWhisk mustard and barbecue sauce.

Dijon Ranch SauceYield: 1-1/2 qts.

Ingredients Weights MeasuresKRAFT Ranch Dressing 2 lb. 1 qt.GREY POUPON Classic Dijon Mustard 1 lb. 2 cups

DirectionsMix ingredients with wire whisk until well blended; cover. Refrigerate until ready to use.

Kraft Kitchens TipsFor a richer mustard flavor, prepare as directed using GREY POUPON Country Dijon Mustard. Larger batches can be mixed on medium speed in bowl of electric mixer fitted with wire whip attachment.

TREND: Within Casual Dining restaurants serving American cuisines, chicken wings have a 32% penetration (up 1.3% from last year).9

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Dip into FlavorEasily upsell appetizers with premium dips.

For more delicious recipes and access to other sauces, dips and more, visit Kraftfoodservice.com

Create excitement for your shareable menu itemsUse these promotional ideas to build interest in appetizers featuring the bold flavor of GREY POUPON:

Bundle Appetizers Stress Quality in Menu Descriptions

Limited-Time Offers

Offer a large variety plate by bundling 3 to 4 appetizers together. Market as a mix-and-match

“Shareable Plate” to encourage group orders.

Include mention of GREY POUPON in menu copy to showcase the premium

quality of your appetizers.

Create urgency by offering select appetizers as LTOs.

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Classic Dijon Mustard • Country Dijon Mustard • Bistro Sauce • Rouge Dijon Mustard

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