grgives givingtuesday toolkit v06grgives.com/.../10/grgives_givingtuesday_toolkit.pdf · find...

#GRgivesNONPROFIT TOOLKITNovember 29, 2016

2016 #GRgives Nonprofit Toolkit 2

Table of Contents

#GivingTuesday Overview 3

How to Get Involved 4

Sample Web Content 5

Sample Email s From Your Nonprofit to Donors + Volunteers 6

Sample Emails From Your Nonprofit To Board Members 7

Sample Thank You 8

Social Media Resources Document 9

Visual Assets 11

2016 #GRgives Nonprofi t Toolkit 3

#GivingTuesday OverviewWhat is #GivingTuesday?#GivingTuesday is a global day of giving fueled by the power of

social media and collaboration. Celebrated on the Tuesday following

Thanksgiving (U.S.) and the widely recognized shopping events Black

Friday, Small Business Saturday and Cyber Monday, #GivingTuesday

kicks off the charitable gifting season when many people make

holiday and year-end gifts.

What is #GRgives on #GivingTuesday?#GRgives on #GivingTuesday is a city-wide campaign to raise funds,

fi nd volunteers and build awareness for local nonprofi ts. Designed to

create a movement around #GivingTuesday in Grand Rapids, #GRgives

helps nonprofi ts band together — promoting one resource for all to

share their donation and volunteer opportunities, and one place for

our community members to fi nd all the ways they can give.

What is the goal of #GRgives?The goal of #GRgives on #GivingTuesday is to celebrate generosity

and encourage community members to donate time and money to

one of the over 3,000 nonprofi ts here in Grand Rapids.

Did you know?• You don’t have to be a world leader or a billionaire to give back.

#GRgives is about ordinary people coming together to do

extraordinary things. In a study by YouGov, 38% of Millennials planned

to participate in #GivingTuesday 2015 compared to 39% for Black

Friday and 39% for Cyber Monday, showing Millennials were just

as interested in giving as spending.

• #GRgives joins city-wide #GivingTuesday eff orts across the

country. From Baltimore to Lansing to Seattle, #GRgives on

#GivingTuesday is a special call to action that brings diverse

organizations and local communities together to give back.

• #GRgives celebrates generosity by providing people with an

opportunity to give more and give smarter.

#GRgives on #GivingTuesday unites charities, corporations, small

businesses, and individuals to show our community that we give as

good as we get.

• #GRgives recognizes the gifts of time and talent. Volunteering is just

as important as monetary donations to the issues you care about.

Who’s behind #GRgives? #GRgives is a coalition of

dedicated community partners.

Everyone has donated time

and talent to create a

common giving initiative for

Giving Tuesday.


Raise Funds• Launch a #GRgives campaign on #GivingTuesday to increase

donations through the end of the year.

• Partner with sponsors to host a matching grant challenge for

#GRgives on #GivingTuesday.

• Experiment with creative approaches to expanding your donor base

and to raise more for charities around the world.

- Rebrand #GivingTuesday for your organization. From

#GivingShoesDay to #GivingZooDay, get creative!

- Organize a volunteer project for your organization. Invite donors,

employees and your neighbors to get together to celebrate giving

by creating a day of service.

Identify Volunteers• Need goods, services, special talents? Let community members

know your volunteer needs — not just on #GivingTuesday, but any

day of the year.

• Need special skills? Post opportunities for community members to

provide services pro bono to your organization.

Get Social • Activate your social media constituency (or open a new social media

account) to talk about giving.

• Celebrate your community heroes and service leaders on

social media.

• Email your supporters to educate them about #GRgives on

#GivingTuesday and invite them to give and volunteer.

• Share photos from past campaigns or volunteer events to teach

community members about how you serve the community.

Remember to use the hashtags #GRgives and #GivingTuesday.

• Partner with sponsors to do a social media fundraising campaign,

where a certain amount is donated per retweet or like.

How To Get Involved

Where can I learn more?

#GRgives grgives.com

facebook.com/grgives

twitter.com/grgives

instagram.com/grgives

#GivingTuesday givingtuesday.org

facebook.com/givingtuesday

twitter.com/givingtuesday

instagram.com/givingtuesday


What is #GivingTuesday?#GivingTuesday is a global day of giving fueled by the power of

social media and collaboration. Celebrated on the Tuesday following

Thanksgiving (U.S.) and the widely recognized shopping events Black

Friday, Small Business Saturday and Cyber Monday, #GivingTuesday

kicks off the charitable gifting season when many people make

holiday and year-end donations.

What is #GRgives on #GivingTuesday?#GRgives on #GivingTuesday is a city-wide campaign to raise funds,

find volunteers and build awareness for local nonprofits. Designed to

create a movement around #GivingTuesday in Grand Rapids, #GRgives

helps nonprofits band together — promoting one resource for all to

share their donation and volunteer opportunities, and one place for

our community members to find all the ways they can give.

What is the goal of #GRgives on #GivingTuesday?The goal of #GRgives on #GivingTuesday is to celebrate generosity

and encourage community members to donate time and money to

one of the over 3,000 nonprofits here in Grand Rapids.

Did you know?• You don’t have to be a world leader or a billionaire to give back.

#GRgives is about ordinary people coming together to do

extraordinary things. In a study by YouGov, 38% of Millennials planned

to participate in #GivingTuesday 2015 compared to 39% for Black

Friday and 39% for Cyber Monday, showing Millennials were just as

interested in giving as spending.

• #GRgives joins city-wide #GivingTuesday efforts across the

country. From Baltimore to Lansing to Seattle, #GRgives on

#GivingTuesday is a special call to action that brings diverse

organizations and local communities together for a day to give back.

• #GRgives celebrates generosity by providing people with an

opportunity to give more, give smarter and give great.

#GRgives on #GivingTuesday unites charities, corporations, small

businesses, and individuals to show our community that we give as

good as we get.

• #GRgives recognizes the gifts of time and talent. Volunteering is just

as important as monetary donations to the issues you care about.

Sample Web ContentTell your audience about #GRgives on #GivingTuesday by using the sample content below.

Copy + paste the content and customize as necessary.


Sample EmailsFrom your Nonprofit to Donors + Volunteers Copy + paste the emails below and customize as necessary

Subject: It’s Coming — #GRgives on #GivingTuesday

To help kick off the giving season with a day of its own, [organization name] is

partnering with #GRgives on #GivingTuesday to create a city-wide movement

focused on charitable giving. The goal of #GRgives on #GivingTuesday is to

encourage community members to donate and give to our organization, or one

of the over 3,000 nonprofits here in Grand Rapids.

Here’s how you can join the #GRgives movement:• Get Ready to Donate. Giving is at the heart of this movement. Show your

support by donating here [organization donation link]. To see other donation

opportunities, visit grgives.com.

• Get Ready to Volunteer. Make a difference in Grand Rapids by donating your

time and talent. Sign up here [organization sign-up link]. To see other volunteer


• Get Your Friends Ready. Tell your friends you’re planning to participate in

#GRgives on #GivingTuesday. Be sure to use the hashtags #GRgives

and #GivingTuesday!

Did you know?• You don’t have to be a world leader or a billionaire to give back. #GRgives is

about ordinary people coming together to do extraordinary things. In a study

by YouGov, 38% of Millennials planned to participating in #GivingTuesday 2015

compared to 39% for Black Friday and 39% for Cyber Monday, showing

Millennials were just as interested in giving as spending.

• #GRgives joins city-wide #GivingTuesday efforts across the country. From

Baltimore to Lansing to Seattle, #GRgives on #GivingTuesday is a special call to

action that brings diverse organizations and local communities together for a day

to give back.

• #GRgives celebrates generosity by providing people with an opportunity to

give more, give smarter and give great. #GRgives on #GivingTuesday unites

charities, corporations, small businesses, and individuals to show our community

that we give as good as we get.

• #GRgives recognizes the gifts of time and talent. Volunteering is just as

important as monetary donations to the issues you care about.

On #GivingTuesday

Update the email subject line and intro paragraph with the content below:

Subject: #GRgives on #GivingTuesday is Here — Donate or Volunteer Today

Today is the day you can make an

impact on [organization name]

and the Grand Rapids community.

We have partnered with #GRgives

on #GivingTuesday to encourage

local community members to

donate and give to our

organization, or one of the

over 3,000 nonprofits here in

Grand Rapids.

Before #GivingTuesday


Sample EmailsFrom your Nonprofit to Board Members Copy + paste the emails below and customize as necessary

Subject: It’s Coming — #GRgives on #GivingTuesday

To help kick off the giving season with a day of its own, [organization name] is

partnering with #GRgives on #GivingTuesday to create a city-wide movement

focused on giving. The goal of #GRgives on #GivingTuesday is to encourage

community members to donate and give to our organization, or one of the over

3,000 nonprofits here in Grand Rapids.

Here’s how you can join the #GRgives movement:• Get Ready to Donate. Giving is at the heart of this movement. Show your

support by donating here [organization donation link]. To see other donation


• Get Ready to Volunteer. Make a difference in Grand Rapids by donating your

time and talent. Sign up here [organization sign-up link]. To see other volunteer


• Get Your Friends Ready. Tell your friends you’re planning to participate in

#GRgives on #GivingTuesday. Be sure to use the hashtags #GRgives

and #GivingTuesday!

Did you know?• You don’t have to be a world leader or a billionaire to give back. #GRgives is

about ordinary people coming together to do extraordinary things. In a study

by YouGov, 38% of Millennials planned to participating in #GivingTuesday 2015

compared to 39% for Black Friday and 39% for Cyber Monday, showing

Millennials were just as interested in giving as spending.

• #GRgives joins city-wide #GivingTuesday efforts across the country. From

Baltimore to Lansing to Seattle, #GRgives on #GivingTuesday is a special call to

action that brings diverse organizations and local communities together for a day

to give back.

• #GRgives celebrates generosity by providing people with an opportunity to

give more, give smarter and give great. #GRgives on #GivingTuesday unites

charities, corporations, small businesses, and individuals to show our community

that we give as good as we get..

• #GRgives recognizes the gifts of time and talent. Volunteering is just as

important as monetary donations to the issues you care about.

Before #GivingTuesday On #GivingTuesday

Update the email subject line and intro paragraph with the content below:

Subject: #GRgives on #GivingTuesday is Here — Donate or Volunteer Today

Today is the day you can make an

impact on [organization name]

and the Grand Rapids community.

We have partnered with #GRgives

on #GivingTuesday to encourage

local community members to

donate and give to our

organization, or one of the

over 3,000 nonprofits here in

Grand Rapids.


Sample Thank YouA thank you should be highly customized to your organization. This is a time to tell the donor about what their donation will do, not what you as an organization do.

Subject: You’ve Made an Impact — Thank You

Dear [Donor First Name],

Thank you for your generous gift of $ . Our #GRgives on #GivingTuesday

efforts were a great success in part to donations like yours.

Every dollar makes a difference in the lives of [who you serve], and your

participation in the #GRgives movement is a testament to the collaborative

and giving spirit that is a defining characteristic of Grand Rapids. For that, we

thank you.

If you would like to learn more about [organization name] and how to become

further involved, please do not hesitate to contact [name] at [phone number]

or [email].

Sincerely,

[Name]

Executive Director

Email Thank You — Sent ImmediatelyYour thank you email for a donation is both a way to confirm a

payment was received, but also a great way to continue your

connection with the donor by sincerely thanking them and including

information about more ways to get involved. However, do not ask

for more money or for them to volunteer, only provide information

for where they can learn more if interested. If you have a regular email

newsletter, give them an option to sign up.

Mailed Receipt — Within 48 Hours

Donors should be mailed a receipt of their donation so that they have physical documentation of their donation for tax purposes.

We are pleased to acknowledge

receipt of your charitable

contribution, as detailed below:

Date Received: [Donation Date]

Contribution: [Donation Amount]

Method of Payment: [Method]

Check Number: [Check Number

(if applicable)]

[Organization] is a registered

501(c)3 non-profit organization

and no goods or services have

been provided in exchange for the

contribution listed above. Please

retain this letter as a receipt for

tax purposes, as your contribution

is deductible to the fullest extent

allowed by law.


Sample Facebook Posts

Before #GivingTuesday Day of #GivingTuesday

We’re proud to announce that we will be

participating in #GRgives! To see what

#GRgives and #GivingTuesday are all

about, visit GRgives.com.

Today is the day. It’s time to give back.

Show your support for [organization

name] and the Grand Rapids

community by donating or volunteering.

If you’re feeling extra generous, you can

do both! To donate or see volunteer

opportunities, visit GRgives.com. Be sure

to share your story on social media by

taking an #UNselfie and using hashtags

#GRgives on #GivingTuesday.

Happy giving!

We are very excited to be a part of

#GRgives on #GivingTuesday! To learn

more about this global day of giving,

visit GRgives.com.

Last call to join a monumental city-wide

movement! Show our community that

we can give as good as we can get. To

donate or volunteer, visit GRgives.com.

Show everybody how you’re giving back

by sharing your story on social media —

snap an #UNselfie and connect by using

hashtags #GRgives and #GivingTuesday.

Save the date! This year, #GivingTuesday

is November 29. Learn about the

movement at GRgives.com.

#GRgives on #GivingTuesday is upon us!

#GRgives is about ordinary people

coming together to do extraordinary

things. To donate or see volunteer

opportunities, visit #GRgives.com.

Note: Make sure you link your post to the #GRgives page.

Why do I Need to Use Social Media?Interaction and sharing are at the heart of this movement. Social

media use is key in order to spread the #GRgives on #GivingTuesday

message throughout the Grand Rapids area. Social media is also one

of the best ways to celebrate November 29, 2016, and promote your

organization’s involvement, mission, and story.

Social Media Resources Document For Nonprofit use

How to take an #UNselfie

The #UNselfie, or the selfless

selfie, is a powerful way to show

how you are giving and why

giving is important to you.

Encourage your audience to

share their #GRgives on

#GivingTuesday story by taking

an #UNselfie. Have them follow

the steps below:

1. Print out the #UNselfie

document from the Visual

Assets page.

2. Write down the cause you are

supporting and why.

3. Take a selfie holding the page

and post it to social media.

Make sure to use the hashtags

#UNselfie, #GivingTuesday

and #GRgives.

4. Share with your friends and

encourage them to take an

#UNselfie, too.

8.5x11 Printout


Sample Tweets

Before #GivingTuesday Day of #GivingTuesday

We’re proud to announce that we will be

participating in #GRgives! To see what

#GRgives and #GivingTuesday are all

about, visit GRgives.com.

#GRgives on #GivingTuesday is here!

Show your support for us and Grand

Rapids by donating at GRgives.com.

Save the date! This year, #GivingTuesday

is November 29. Learn about the

#GRgives movement at GRgives.com.

#GRgives on #GivingTuesday is a great

opportunity to volunteer too! See how

you can make an impact on the local

community at GRgives.com.

Incase you haven’t heard, we are

very excited to be a part of #GRgives

on #GivingTuesday! Learn more

at GRgives.com.

Showcase all the good you’re doing

by tagging us and using the hashtags

#GRgives on #GivingTuesday. Share

your #UNselfie too!

Social Media Hashtags 101The pound sign, or hashtag, turns any word or phrase into

a searchable link. This link allows you to see content and track

discussion topics based on those keywords — making it easy to

connect a large community in real time.

A hashtag should not include any spaces and is not case sensitive.

By using #GRgives on #GivingTuesday, it allows you to connect

with the Grand Rapids community, as well as the world-wide

#GivingTuesday movement.

Social Media Resources Document For Nonprofit use

Where can I learn more?

#GRgives grgives.com

facebook.com/grgives

twitter.com/grgives

instagram.com/grgives

#GivingTuesday givingtuesday.org

facebook.com/givingtuesday

twitter.com/givingtuesday

instagram.com/givingtuesday

2016 #GRgives Nonprofi t Toolkit 11

VISUAL ASSETSBelow are previews of the downloadable images you can use on social media. Click the link provided to download the images. GRgives.com/VisualAssets

Cover Photos

#UNselfi e Printout

8.5x11

Logo Options

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