#GivingTuesdayCa –

Partnering with Business for Giving Tuesday

Today’s Presenter

Kirstin Beardsley Charity Engagement @ CanadaHelps

About CanadaHelps

CanadaHelps is a registered charity that provides secure, low-cost, and easy-to-use online fundraising solutions to Canadian charities. CanadaHelps is a founding partner in bringing GivingTuesday to Canada!

WELCOME TO GIVING MADE SIMPLE!

What is GivingTuesday?

A day dedicated to giving back … around the world, across Canada and in your own community! Just as Black Friday kicks off the holiday shopping season, GivingTuesday is the opening day of the giving season.

www.GivingTuesday.ca #GivingTuesdayCa

December 2, 2014

Finding the Right Partner

The Right Business Partner

Find a company that is connected to your mission in some way: • Local company or small business that has an interest in supporting

the community

• Your cause relates to their business goals in some way • Supports children – toy stores • Environmental organization – sporting goods

• Existing relationships

• Look at existing donors, volunteers, and event attendees

The Right Business Partner

Look for mutually beneficial partnerships, not just ones that benefit your organization. Think about how your partnership could help the business meet their business objectives, including: • Reach new customers

• Enhance their brand

• Promote awareness

• Increase traffic to their online properties

• Employee engagement and morale

Things to Keep in Mind

1. Make sure the partnership is win-win

2. Trust is a must

3. Ensure you have common goals

4. Keep to your mission

Clearly Define Goals & Roles

Take the time to clearly articulate and define all goals and

roles of each organization to ensure successful execution.

• How will each party be recognized?

• Who is responsible for reaching out to media, other

community partners?

• What are the expectations around availability?

• What resources will each party invest?

#GivingTuesdayCa – Business-Cause

Partnership Ideas

FIND A MATCHING PARTNER

• Find a local company that would like to get involved in #GivingTuesdayCa

• Ask them to match donations made to your organization on December 2nd

• Promote the match to your donors and let them know that their donations can have a greater impact if they give on #GivingTuesdayCa

• A matching appeal is a great way to leverage existing/planned donations

Alzheimer Society of Nova Scotia & Deloitte

Deloitte matched up to $5,000 in donations from individuals, allowing the Alzheimer Society of Nova Scotia to raise over $10k!

Adopt-a-Cause

Let companies know that your organization is hoping to find a partner that will adopt your organization as its GivingTuesday cause.

Employee Giving

Ask your partner to promote your cause to their employees in a GivingTuesday employee giving campaign.

Employee Giving – FUNdraising Challenge

Ask departments to work together to raise funds for your cause in a friendly competition leading up to GivingTuesday.

In-Store Giving

Ask stores and other retailers to promote your cause to customers and ask for donations in-store. If receipts aren’t issued, retailers could offer in-store incentives for making a donation.

Chez Lévêque

Montreal restaurant Chez Lévêque collected donations for several causes from customers as well as making corporate donations.

Year-End Giving

Companies can give donations to your organization in honour of employees, clients, or other stakeholders in lieu of holiday gifts.

$50

“Take Action & We’ll Donate”

Companies can promote their networks to take a particular action, and for every action, donate a certain amount to your cause.

Sponsor Your GivingTuesday Campaign

Ask a local business to support the costs associated with your GivingTuesday campaign and give them prominence in campaign material.

A Better World Charity GivingTuesday Campaign Supported by A Great Local Business

Fundraising Goal: $2,000 Support our organization this GivingTuesday with a donation in support of our important…

Raise awareness

Maple Ridge/Pitt Meadows Community Services teamed up with local business, Haney Sewing & Sound, and distributed this bookmark with a mailout that was delivered to over 11,000 households before GivingTuesday.

Non-Monetary Support

Businesses can collect goods from their customers or clients to support your organization.

Volunteer Teams

Does your organization need volunteers to execute your GivingTuesday plan? Partner with a local business to engage teams of volunteers.

Phil Communications Montreal

The team at Phil Communications in Montreal volunteered to help the Miriam Home for people with intellectual deficiencies organize their annual Hannukah party on Tuesday December 3rd.

Young Detroit Builders

Young Detroit Builders partnered with local business to create teams to winterize 20 homes in Detroit’s North End

Celebrate Corporate Donors

Use GivingTuesday to thank your corporate donors and hopefully renew that support for years to come!

GivingTuesday Open House

Ask businesses to provide in-kind support for hosting a GivingTuesday Open House at your organization. Get food, coffee, paper products, and other party supplies covered.

Coalitions & Collaborations

Coming together with a group of local charities, business, and public sector groups has incredible power.

B’More Gives More

• Use #GivingTuesdayCa as an opportunity to shift the conversation away from giving funds and promote different ways to support your organization: • Skilled volunteering • Raising awareness for your

organization • Fundraising • Forwarding your newsletter • Sharing your Facebook page • Retweeting • Donating goods

Promote Other Ways of Giving

LET #GivingTuesdayCa HELP YOU!

• Resources on www.givingtuesday.ca • Partner Toolkit • Case Studies • Intro to Social Media Guide • Facebook Best Practices • Corporate Engagement Guide • Blog posts

• Download logos and graphic

assets

Join the GivingTuesday Canada mailing list!

Upcoming Webinars

Sign up for the GivingTuesday mailing list to learn more about upcoming webinars that will help your charity make the most of GivingTuesday!

www.GivingTuesday.ca