Repetition: Basic DesignC.R.A.P.

What is Repetition?

The principle of repetition states that you repeat some aspect of the design throughout the entire piece.

Repetitive elements may be: bold font, a thick rule (line), a certain bullet *, color, design elements, particular format, shapes ,, spatial relationships, etc.

Repetition works to unify all parts of a design.

 Use of Repetition = confirmation that you’re still on the same website.

Repeating = visual trick designers use to control a reader's eye & how the reader's attention moves down or across the page.

Repetition helps to organize, unify, and add visual interest to a page.  If a piece looks interesting, it ismore likely to be read.

Key Idea: REPEAT If a web site looks

professional & is easy to navigate, it probably demonstrates repetition of:color fonts graphic elements navigationpage layout

Strong, repetitive elements help to organize the page into visual units.

Ten24 Media uses a creative grass

illustration in both the header and

footer.http://

www.1024media.com/

Good Example of Repetition

Good Examples

BA

D E

XA

MPLE

S O

F REPETIT

ION No Consistency!

Different fonts, colors, shapes, sizes of images, etc.

Lack of Unity; No Repetition

Bad Example of Repetition

Advice/Suggestions Don’t repeat so much that it becomes

annoying or overwhelming