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    VASCON ENGINEERS

    Ltd. An introduction to company’s business, strength

    & strategy

    Kunal mandalaywala, CP0712

    Shridhar Nayak, CP0812

    Arjun Patel, CP0912

    Akansha Rathi, CP1012

    Arpana Roy, CP1112

    Romil Sagar, CP1212

    PRESENTED BY:

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    OVERVIEW

    • VASCON are an engineering, procurement and construction servicesand real estate development company with operations in a number of states and union territories in India.

    • According to a survey conducted by the Construction World publication in June 2007, they are among the top ten builders in

    India, based on parameters such as size, brand or image, quality of construction, goodwill, innovative product offerings, socialobligations and commitments, use of technology and best business

     practices.

    • They provide EPC services and develop real estate directly or indirectly through our Subsidiaries and the Other Development

    Entities.• Subsidiaries and the Other Development Entities engage Company

    to provide EPC services for the development of their projects andCompany also provides EPC services independently to third parties

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    OVERVIEW 

    • MISSION: They believe in providing high quality

    and innovative projects on a timely basis.

    • The Company commenced operations primarily

    as an EPC services company in 1986.

    • Operations span across all aspects of real estate

    development, from identification and acquisition

    of land to providing EPC services and sales andmarketing of their projects to operation of their 

    completed projects .

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    OVERVIEW 

    • As of December 31, 2009, they had completed an aggregateof 181 EPC Contracts, with a total contract value of Rs.8,888.70 million.

    • Third party EPC clients include well-known Indian and

    multi-national companies such as Cipla Limited, Kirloskar Brothers Limited and Symbiosis.

    • For the six months period ended September 30, 2009, theyhad consolidated total income of Rs. 3,620.39 million andconsolidated net profit, as restated, of Rs. 232.31 million

    and for the fiscal year 2009, they had consolidated totalincome of Rs. 5,247.57 million and consolidated net profit,as restated, of Rs. 306.41 million.

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    Strengths:

    1. Significant experience and strong track record.

    2. Diversified portfolio of business and diverse revenuestreams.

    3. Quality and strength of execution.4. Emphasis on innovative and theme based

    developments.

    5. Qualified and proven project teams and experienced

    management.6. Established brand name.

    7. Effective development structure to optimise resources.

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    Strategy:

    1. Diversify geographically into new locations.

    2. Optimise business mix.

    3. Continue to grow our real estate development projects.

    4. Maintain and upgrade high standards of 

    quality and reliability.

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    PRESENTATION OVERVIEW

    • SUMMARY OF BUSINESS, STRENGTHS AND STRATEGY

    • SUMMARY FINANCIAL INFORMATION

    • THE ISSUE

    GENERAL INFORMATION• CAPITAL STRUCTURE

    • OBJECTS OF THE ISSUE

    • BASIS FOR ISSUE PRICE

    • STATEMENT OF TAX BENEFITS

    22-Aug-13 VASCON ENGINEERS LTD. 7

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    SUMMARY FINANCIAL INFORMATION

    Financial year ends on 31st March.

    They have given consolidated as well as unconsolidated financial

    statements.

    Financial statement 

    22-Aug-13 VASCON ENGINEERS LTD. 8

    http://d/sEM%203/IF/financial%20statements.pdfhttp://d/sEM%203/IF/financial%20statements.pdf

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    EQUITY SHARE OFFERED:

    Issued by the company:1,08,00,000

    Employee reservation:1,00,000

    QIB Portion

    64,20,000

    Non- institutionalportion

    10,70,000

    Net issue :1,07,00,000

    Retail portion

    32,10,000

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    General information:

    • They were originally incorporated on January 1, 1986 as a privatelimited company under the provisions of the Companies Act, 1956as Vascon Engineers Private Limited.

    • They became a deemed public company by virtue of Section 43A of the Companies Act with effect from August 25, 1997 and were

    renamed as Vascon Engineers Limited.• Consequent to the amendment of Section 43A of the Companies

    Act, became a private limited company with effect from January16, 2001.

    • Pursuant to a resolution of shareholders on December 7, 2006, theywere converted to a public limited company with effect fromDecember 7, 2006.

    • Company Identification Number: U70100MH1986PLC038511

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    Board of director of the issuer:

    R. Vasudevan

    Managing Director and Non-Independent

    K.G. Krishnamurthy

     Non-Executive Director and Non-Independent

     Nominee director of HDFC Ventures Trustee Company Limitedacting in its capacity of trustee of HDFC Property Fund

    V. Mohan

    Chairman and Independent director 

    Ameet Hariani

     Non-Executive Director and Non-IndependentR. Kannan

    Independent Director 

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    • Refund Banker

     – HDFC Bank • 5th, Atur Chambers,

    Moledina Road, Campus,

    Pune

    • Bankers to the Company

     – HDFC Bank Limited • HDFC Bank House,

    Senapati Bapat Marg,Lower Parel,Mumbai 400 013

     – State Bank of India• Industrial Finance Br., Pune,

    Tara Chambers, Mumbai-Pune Road, Pune 411 003

    • Auditors

     –  Anand Mehta & Associates

    • Chartered Accountants Mulratna, First Floor, 334, Narshi Natha Street,Masjid (West), Mumbai 400 009

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    • Monitoring Agency

     – There is no requirement for a monitoring agency

    for the Issue pursuant to Regulation 16 of the SEBI

    ICDR Regulations.

    • IPO Grading Agency

     – CRISIL Limited 

    • 1061, Solitaire Corporate Park,151 Andheri Kurla Road, Andheri (E), Mumbai 400093

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    List of Responsibilities between the

    Book Running Lead Managers

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    • Even if many of these activities will be handled

    by other intermediaries, the BRLMs shall be

    responsible for ensuring that these agencies

    fulfill their functions and enable them todischarge this responsibility through suitable

    agreements with the Company.

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    • Credit Rating

     – As this is an Issue of Equity Shares, there is no

    credit rating for this Issue.

    • IPO Grading

     – This Issue has been graded by CRISIL Limited and

    has been assigned a grade of ‘3’ out of amaximum of ‘5’, indicating average fundamentals.

    The IPO Grading is assigned on a five point scale

    from 1 to 5, with IPO Grade 5/5 indicating strong

    fundamentals and IPO Grade 1/5 indicating poorundamentals.

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    • Trustees

     – As this is an Issue of Equity Shares, the

    appointment of Trustees is not required.

    • Project Appraisal

     – There is no project being appraised.

    • Book Building Process

     – Book Building Process refers to the process of 

    collection of Bids, on the basis of the Red Herring

    Prospectus within the Price Band. The Issue Priceis fixed after the Bid Closing Date.

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    • The principal parties involved in the Book BuildingProcess are:

    (a) Our Company;(b) Book Running Lead Managers;

    (c) Syndicate Members who are intermediaries registeredwith SEBI or registered as brokers with the

    Stock Exchanges and eligible to act as underwriters. Syndicate

    Members are appointed by the BRLMs;(d) Registrar to the Issue; and

    (e) Escrow Collection Banks.

    The Book Building Process is subject to change fromtime to time and the investors are advised to maketheir own judgment about investment through thisprocess prior to making a Bid in the Issue.

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    • Bidders can bid at any price within the price band. For

    instance, assume a price band of Rs. 20 to Rs. 24 per equity

    share, issue size of 3,000 equity shares and receipt of five bids

    from bidders, details of which are shown in the table below. Agraphical representation of the consolidated demand and

    price would be made available at the bidding centers during

    the bidding period. The illustrative book below shows the

    demand for the equity shares of the issuer company atvarious prices and is collated from bids received from various

    investors.

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    CAPITAL STRUCTURE

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    Changes in the Authorised Share Capital of our

    Company since Incorporation

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    • This Issue has been authorized by a resolution of 

    our Board of Directors dated August 27, 2009 and

    a resolution of our shareholders dated

    September 22, 2009.• The Equity Share capital of our Company after the

    Issue, assuming full exercise of all outstanding

    options which have been vested and are yet to beexercised i.e. 333,500 options, under the ESOP

    2007,will comprise 90,349,550 Equity Shares.

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    • The RBI has by a letter dated December 18, 2007permitted FIIs to subscribe to the present Issueunder the portfolio investment scheme in termsof Regulation 1(5) of Schedule 2 to RBI

    notification no FEMA 20/2000- RB dated May 3,2000. However it provided that FII investments inany pre-ipo placement would be treated on parwith FDI and will have to comply with the

    guidelines for such FDI such as minimumcapitalisation norms and lock in-period and otherconditions prescribed vide Press Note 2 (2005)Series.

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    Requirement and Sources of Funds

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    Means of finance

    • The fund requirement and deployment is based on internal management

    estimates and has not been appraised by any bank or financial institution. The

    fund requirement below is based on our current business plan. In view of the

    highly competitive and dynamic nature of the industry in which we operate, we

    may have to revise our business plan from time to time.

    •Company may also reallocate expenditure to newer projects or those with earliercompletion dates in case of delays in our existing projects. Consequently,

    company’s fund requirement may also change accordingly. Any change in

    company’s plans may require rescheduling of our expenditure programs, starting

    projects which are not currently planned, discontinuing projects currently planned

    and an increase or decrease in the expenditure for a particular project at the

    discretion of the management of Company. The objects as mentioned above willbe financed from the Net proceeds of the Issue. The remaining balance and in case

    of any variations in the actual utilization of funds earmarked for the activities set

    forth below, increased fund deployment for a particular activity will be met from

    internal accruals of Company. The balance proceeds of the Issue, if any, will be

    used for growth opportunities and general corporate purposes.

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    The details of shares to be locked-in

    for one year are given below

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    In terms of Regulation 40 of the SEBI

    ICDR Regulations• The Equity Shares held by persons other than the Promoters prior

    to the Issue may be transferred to any other person holding theEquity Shares of our Company which are locked-in as per Regulation37, subject to continuation of the lock-in in the hands of thetransferees for the remaining period and compliance with SEBI(Substantial Acquisition of Shares and Takeovers) Regulations, 1997,as applicable.

    • Equity Shares held by the Promoters may be transferred to andamong the Promoter Group or to a new promoter or persons incontrol of our Company which are locked-in as per Regulation 36,subject to continuation of the lock-in in the hands of the

    transferees for the remaining period and compliance with SEBI(Substantial Acquisition of Shares and Takeover) Regulations, 1997,as applicable.

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    Top Ten Shareholders

    15%

    13%

    13%12%11%

    9%

    9%

    8% 7% 3%

    % of Shares

    HDFC Ventures Golden Temple Pharma

    Dreamz Impex R.Vasudevan*

    DNA Pharma Premratan ExportsMedicreams India Orion Lifesciences

    Vatsalya Enterprises Lalitha Vasudevan

    Shareholder % of share

    HDFC Ventures 14.66 %

    Golden Temple Pharma 12.35 %

    Dreamz Impex 12.35 %R.Vasudevan* 11.71 %

    DNA Pharma 11.32 %

    Premratan Exports 8.42 %

    Medicreams India 8.42 %Orion Lifesciences 7.72 %

    Vatsalya Enterprises 6.60 %

    Lalitha Vasudevan 3.33 %

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    • Neither the Company, the Promoters, the Directors northe BRLMs have entered into any buy-back and/orstandby arrangements for the purchase of EquityShares from any person.

    • Except as disclosed in this Red Herring prospectus,there will be no further issue of capital whether by wayof issue of bonus shares, preferential allotment, rightsissue or in any other manner during the period

    commencing from submission of this Red HerringProspectus with SEBI until the Equity Shares to beissued pursuant to the Issue have been listed.

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    • We have not issued any Equity Shares out of revaluation reserves or for consideration otherthan cash other than the Equity Shares issuedthrough a bonus issue, which was from the freereserves of our Company.

    • The Equity Shares held by our Promoters are notsubject to any pledge

    • Over-subscription to the extent of 10% of theIssue can be retained for the purpose of roundingoff while finalising the basis of Allotment.

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    • Our Promoters and members of our PromoterGroup will not participate in the Issue.

    • There will be only one denomination of Equity

    Shares unless otherwise permitted by law andthe Company shall comply with such disclosureand accounting norms as may be specified bySEBI from time to time.

    • The Equity Shares will be fully paid up at the timeof allotment failing which no allotment shall bemade.

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    OBJECTS OF THE ISSUE 

    The objects of the Issue are to raise funds for:

    a. Construction of our EPC contracts and real estate

    development projects

    b. Repayment of debtc. General corporate purposes and

    d. Achieve the benefits of listing on the Stock

    Exchanges

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    Details of the Object

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    Construction of our EPC contracts and

    real estate development projects

    • We are engaged in construction of our EPC contracts and

    real estate development projects and intend to deploy Rs.

    1,150.00 million

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    Zenith Project 

    • They propose to deploy Rs. 900.00 million of 

    the net proceeds of the Issue towards meeting

    construction costs of Zenith Project at Pune,

    Maharashtra involving construction of a mall.

    • The total amount we intend to deploy for the

    construction of the project is Rs. 1035.00

    million of which Rs. 39.90 million is alreadyincurred.

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    Details about the land acquisition of 

    the Project• The Company had entered into a joint venture agreement dated

    February 2, 2005 and the addendum agreement dated August 10,2006 with Sumangal Enterprises, a partnership firm, ‘ZenithVentures’ to jointly acquire the development rights fordevelopment of certain lands located at Kharadi, Pune.

    Under the terms of the addendum agreement, SumangalEnterprises is entitled to 42.5% of the gross sale proceeds of theshops in the mall to be sold or leased, upon construction.

    • The amount so arrived at will be assumed to be inclusive of thecapital contribution made by Sumangal Enterprises for the purchaseof the said land.

    • The Company will be entitled to the profit arrived after deductingexpenses including statutory liabilities, payment relating to theproject and fixed share of profit of Sumangal Enterprises.

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    Details about the land acquisition of 

    the Project

    • Zenith Ventures has entered into a development agreement

    dated November 8, 2005 with Dr. Vijay Tatyarao Dangat, the

    owner of the land, Ganaraj Developers, a partnership firm,

    and Suyash Realtors Private Limited as the consenting parties

    to whom development rights were transferred by the owners,for the development of land admeasuring 3.63 acres located

    at Kharadi, Pune.

    • Under the said agreement, Dr. Vijay Tatyarao Dangat has

    transferred development rights in the said property to ZenithVentures for a lump sum consideration payable to the owner

    and the consenting parties.

    • As per the work order dated August 8, 2009, Zenith Ventures

    awarded the contract for construction of the Zenith Project toour Com an .

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    Details of the Cost of the Project

    • The breakdown of the internal estimated construction cost of the

    Zenith project is as follows:

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    Nucleus Belgaum project 

    • We propose to deploy Rs. 250.00 million of the net proceeds of the Issue towards meetingthe development and construction costs of 

    our Nucleus Belgaum project at Belgaum,Karnataka involving construction of a mall.

    • The total amount we intend to deploy towardsdevelopment and construction of the project

    is Rs. 330.00 million which is excluding thecost of land, which has already been acquired.

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    Details of the Cost of the Project

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    Repayment of the loan taken

    • We have entered into a loan agreement datedNovember 28, 2008 with Housing DevelopmentFinance Corporation Limited under which they areallowed to borrow up to Rs. 500.00 million with an

    interest payable, at the rate of 14.25% per annum,which is set in accordance with the prevailing HDFCCLPR rate.

    • As on December 31, 2009 the principal outstanding is

    Rs. 411.68 million.• We intend to repay up to Rs. 396.28 million from the

    Net Proceeds of the Issue during the Fiscal year 2010.

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    Issue related expenses

    • The expenses of this Issue include, among others, underwriting and

    management fees, printing and distribution expenses, legal fees,

    statutory advertisement expenses, IPO grading expenses and listing

    fees.

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    BASIS FOR ISSUE PRICE

    • The Issue Price will be determined by us inconsultation with the BRLMs on the basis of the demand from investors for the Equity

    Shares through the Book-Building Process.• The face value of the Equity Shares is Rs. 10

    and the Issue Price is X times the face value atthe lower end of the Price Band and X times

    the face value at the higher end of the PriceBand.

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    BASIS FOR ISSUE PRICE

    • Qualitative factors:

    Significant experience and strong track record;

    Quality and strength of execution;

    Emphasis on innovative and theme-based

    developments;

    Qualified and proven project teams and

    experienced management; and Effective development structure to optimize

    resources.

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    BASIS FOR ISSUE PRICE

    • Quantitative factors:

    The information presented below relating to theCompany is based on the restated unconsolidated

    financial statements of the Company for the sixmonth period ended September 30, 2009 andFiscal 2009, 2008, 2007 and restated consolidatedfinancial statements of the Company for the six

    month period ended September 30, 2009 andFiscal 2009, 2008 and 2007 prepared inaccordance with Indian GAAP.

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    BASIS FOR ISSUE PRICE

    Some of the quantitative factors are:

    1. Basic and Diluted Earnings per Share (EPS) as per Accounting

    Standard 20

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    BASIS FOR ISSUE PRICE

    2. Price Earning Ratio (P/E) in relation to the Issue Price of Rs. X pershare of Rs. 10 each

    a. P/E ratio in relation to the Floor Price : X times

    b. P/E ratio in relation to the Cap Price : X times

    c. P/E based on EPS for the year ended March 31, 2009 : X timesd. P/E based on Weighted average EPS : X times

    e. Industry P/E*

    i. Highest :391.2

    ii. Lowest : 2.8

    iii. Industry Composite : 38.5

    * P/E based on trailing twelve month earnings for the entireconstruction sector

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    BASIS FOR ISSUE PRICE

    4. Minimum Return on Total Net Worth after Issue needed to

    maintain Pre-Issue EPS for the year ended March 31, 2009 is X

    5. Net Asset Value

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    BASIS FOR ISSUE PRICE

    6. Comparison with other listed companies EPS (Rs.) P/E