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Evaluation Criteria and Tools BYUSA’s Safe Driving Campaign Evaluation Criteria and Tools Objective 1

Criteria: A 50 percent decrease in auto-pedestrian accidents in Provo within one year. Tool: Annual traffic statistics.

Objective 2 Criteria: A six percent increase in the wearing of seatbelts by BYU drivers within one year. Tool: BYUSA survey of BYU drivers one year after campaign launch.

Objective 3 Criteria: An hour increase in the average hours slept per night by BYU students within one year. Tool: BYUSA survey of BYU students one year after campaign launch.

Objective 4 Criteria: A 25 percent decrease in BYU fatalities during winter holiday travel within one year. Tool: Annual traffic statistics.

Objective 5 Criteria: An 11 percent decrease in dry road condition fatalities of BYU drivers within one year. Tool: Annual traffic statistics.

Objective 6 Criteria: An 11 percent decrease in texting while driving by BYU drivers within one year. Tool: BYUSA survey of BYU drivers one year after campaign launch.

Objective 7 Criteria: An eight percent decrease in talking on the phone while driving by BYU drivers within one year. Tool: BYUSA survey of BYU drivers one year after campaign launch.

                           

 

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Works Cited

Brown, M. (2011, August 31). Provo Police worried about pedestrian safety. Universe.byu.edu. Retrieved November 04, 2011, from http://universe.byu.edu/index.php/2011/08/31/provo-police-worried-about-pedestrian-safety.

Brown, M. (2011, September 21). Out-of-state students still responsible for in-state laws.

Universe.byu.edu. Retrieved December 04, 2011, from http://universe.byu.edu/index.php/2011/09/21/driving-and-traffic-laws-of-utah.

Butterfield, A. (2009, July 02). Local News | ksl.com. Utah News, Sports, Weather and

Classifieds | Ksl.com. Retrieved December 05, 2011, from http://www.ksl.com/?nid=148. Meager, W. (2011, June 02). Death toll for pedestrians rises in large metro cities due to unsafe

roads. Universe.byu.edu. Retrieved December 04, 2011, from http://universe.byu.edu/index.php/2011/06/02/death-toll-for-pedestrians-rises-in-large-metro-cities-due-to-unsafe-roads.

No author. (n.d.). Sleep Smart Drive Smart. Retrieved December 04, 2011, from

http://sleepsmartdrivesmart.com/learnmore.php. No author. (n.d.). Utah Department of Transportation. Retrieved December 04, 2011, from

http://www.udot.utah.gov/main. No author. (2010, May 13). Texting while driving increasing in Utah, report says | Deseret News.

Salt Lake City and Utah Breaking News, Sports, Entertainment and News Headlines - Deseret News. Retrieved December 05, 2011, from http://www.deseretnews.com/article/700031779/Texting-while-driving-increasing-in-Utah-report-says.html.

No author. (2010). Zero Fatalities, a Goal We Can All Live. Retrieved December 04, 2011, from

http://ut.zerofatalities.com/dld/statistics/2010_Statistics.pdf. No author. (2011, November 04). The Importance of Getting Enough Sleep. BYU School Health.

Retrieved December 05, 2011, from http://www.byuschoolhealth.com/the-importance-of-getting-enough-sleep.

Plan now to avoid heavy traffic for Friday's football game, UDOT says. (n.d.). BYU News.

Retrieved December 04, 2011, from http://news.byu.edu/archive11-sep-fridays.aspx.