group planner and sales reference …€¦ · group planner and sales reference guide policies and...

2009 GROUP PLANNER

andSALES REFERENCE

GUIDE

2009 GROUP PLANNER

andSALES REFERENCE

GUIDE

Policies and information correct at time of printing; however, we reserve the right to modify or rescind any of the policies or information outlined without prior notice.

2009 Groups Now Open For Sale!

Your complete guide to planning, booking, and promoting groups with the Globus family of brands.

FOR MORE INFORMATION OR RESERVATIONS,

CONTACT 866.821.2752 OR VISIT

WWW.GLOBUSFAMILY.COM/GROUPS

FOR MORE INFORMATION OR RESERVATIONS, CONTACT 866.821.2752 OR VISIT WWW.GLOBUSFAMILY.COM/GROUPS


GFVPGL09

1

The Journey to Your Next Group Begins Today

Table of Contents

Your Partner in Groups: the Globus family of brands

Establishing Your Sales & Marketing Plan

Successful Tips & Insider Secrets to Ensure Group Success

TO BOOK: 866.821.2752 www.glOBusfamily.cOm/gROuPs

An Overview of the Brands You Know & Trust . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Awards & Recognition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Top 5 Reasons to Sell Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Why Book Groups with the Globus family of brands . . . . . . . . . . . . . . . . . . . . . . . 5

Tried & True: Group Favorites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-11

Specialized Group Opportunities & Markets . . . . . . . . . . . . . . . . . . . . . . . . . . 12-14

Exclusive & Unique Group Experiences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Strategic Sales & Marketing Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Understanding the Two Types of Group Travel . . . . . . . . . . . . . . . . . . . . . . . . . 16

• Affinity/Pre-formed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

• Speculative/Promotional . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Where to Look for Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

SupportYouCanTrust—PartneringforSuccess . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Specialized Groups Department . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Award-Winning Sales & Marketing Team . . . . . . . . . . . . . . . . . . . . . . . . . 18-19

Your Marketing Timeline & Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21

WhatEvery“Cruiser”/“GroupLeader”ShouldKnow

About Escorted Travel & River Cruises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Why Avalon Waterways? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Tips from the Inside Out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

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Your Partner in Groups: the Globus family of brands

An Overview of the Brands You Know & TrustGlobus, Cosmos, Monograms, and Avalon Waterways make up one of the largest and certainly the most comprehensive travel organizations in the world . The Globus family of brands, by design, meets the unique needs of today’s traveler . From fully escorted to independent and from premium to value, the Globus family of brands has a vacation for everyone .

Globus: For the Escorted Group That Loves DiscoveryAs the worldwide leader in escorted travel, Globus offers an unrivaled selection of more than 200 vacations to more than 60countriesonsixcontinents.In80yearsofshowingtravelerstheworld,we’verefinedtheartoftravel—selectingthemost intriguing sights around the world, from the most sought after to the hidden treasures along the way . Just as the world is wonderfully diverse, so too are Globus journeys and the stories they reveal . Our vacations are designed to offer yourgroupsflexibility,choice,andapacethatbestfitsthewayyouwanttotravel.Nomatterwhichjourneyyouchooseto experience with Globus, we make your dreams come true and stories come to life .

Cosmos: For the Value-Seeking Escorted GroupAffordable travel packages to the world’s most engaging destinations, Cosmos makes travel dreams a reality for savvy, value-minded groups . Cosmos is dedicated to creating affordable packages that offer the enrichment of domestic and international travel . Vacations begin at as little as $70 per day! With up to 40% free time, Cosmos truly combines the benefitsofescortedwithmoreindependent-mindedtravel.Formorethanfourdecades,Cosmoshasbeenthetravelstyleof choice for the savvy, practical traveler .

Monograms: For the Group Seeking More Independent Travel ExperiencesGet more vacation from your vacation with Monograms . When travelers take a Monograms vacation they experience the joy of a hassle-free vacation . A new concept in worldwide independent travel, Monograms handles all of the logistics—air and hotel, airport transfers, sightseeing in each city—plus unparalleled freedom to pursue personal interests . MonogramsalsoprovidestheservicesofaLocalHostatthehotel(oncallinNorthAmerica)—aninsidertoturntoforguidance on everything from directions and dinner reservations to optional excursions and local favorites . Monograms makes independent travel easy, so your group is free to have all the fun!

Avalon Waterways: Cruises for Inquisitive ExplorersAvalon Waterways is setting the standard for intimate river and small-ship cruising, building and operating the newest shipsonEuropeanriversandsailingonthenewestshipsontheNile,Yangtze,andaroundtheGalápagosIslands.Thestaterooms are larger than on most other river vessels and the majority of them have floor-to-ceiling sliding glass doors . All staterooms have outside views, ensuring you don’t miss out on the unique landscapes . Vacations are designed for the NorthAmericanmarketandofferamoreintimatecruiseexperience.AnAvaloncruise,coupledwithGlobusfirst-classland excursions, programs, and hotels, truly allows travelers to experience the destinations they visit . Travelers agree that this is one of the most peaceful and relaxing ways to travel abroad .

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Awards & Recognition

READER’S CHOICE AWARD

2 0 0 8

“Editor’s Pick for River Cruising”

Travel + Leisure2007World’s Best Awards— Top10Small-ShipCruiseLines(Avalon)

Travel Weekly Readers Choice Awards

2007BestTourOperatorEurope(Globus)BestTourOperatorAsia/Pacific(Globus)

2006 BestInternationalTourOperator(Globus)BestTourOperatorAsia/Pacific(Globus)

2005BestTourOperatorEurope(Globus)BestInternationalTourOperator(Globus)BestTourOperatorAsia/Pacific(Globus)

2004 BestTourOperatorEurope(Globus)

Recommend Magazine Readers Choice Award

1999-2007BestTourOperatortoEurope(Globus)

2007BestTourOperatorAsia(Globus)

WAVE Awards2008“Editor’sPick”forRiverCruising(Avalon)

2007BestTourOperatorEurope(Globus)BestTradeAdvertisingCampaign(GFOB)“Editor’sPick”forRiverCruising(Avalon)

2006BestTourOperator—International(Globus)

Agent@Home2007BestTourOperatorOverall(Globus)BestTourOperatorEurope(Globus)

Carlson2004LandSupplieroftheYear(GFOB)

2003TourSupplieroftheYear(GFOB)

Cruise Holidays2007NonCruiseLineSupplieroftheYear— BestSales&MarketingSupport(GFOB)

Ensemble2007OutstandingAgencySupport(GFOB)

2006PreferredLandSupplieroftheYear(Globus)

2004PreferredLandSupplieroftheYear(Globus)

Jurni/Nexion2007BestFieldSalesTeam(GFOB)

MAST2007BestBrochure&SalesCollateral(GFOB)BestReservationsDepartment(GFOB)

2006Best Group Department

2005BestBrochure&SalesCollateral(GFOB)BestReservationsDepartment(GFOB)

2004BestInsideSalesSupport(GFOB)BestReservationsDepartment(GFOB)BestCustomerCareDepartment(GFOB)

NACTA2005TourOperatoroftheYear(Globus)

NEST2007GoldenEggAward—BestOverallTourOperator(GFOB)

Vacation.com2007President’sPartneroftheYear(GFOB)USTourOperatorPartneroftheYear(GFOB)

866.821.2752 • www.globusfamily.com/gRouPs

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Top 5 Reasons to Sell Groups

Selling Groups is Easy, Profitable & Fun

More Efficient Sales

Exponential Growth

Quick Way to Reach Your Goals

Repeat & Referral

What is the secret to success for today’s top-producing group leaders? You guessed it—selling groups! And what is the secret ingredient for successful group producers? Their attitude! If you are driven and passionate about selling group travel, your group will respond positively to your hard work and dedication .

Theverydefinitionof“group”impliesthatthereareanumberofpeoplejoinedtogether—usuallywithacommoninterestinmind:theloveoftravel!Nothingbondspeopletogetherlikesharedtravelexperiences.Onceothersjoin inthe“fun”youareonyourwaytoincreasingyourcommunity,profitability,bottomline,andabilitytoearnadditionaltravelbenefits.

Groupbusinessmaximizesyourtime.Youhaveonegoalinmindwithaspecificdate,itinerary,anddestination.Themajor time investment with your group is up front in securing the group . Once that is set, picture your calendar with the groupdepartureahead…allcommunicationsurroundingthegroup(deposits,payments,documents,etc.)istheSAME.It is a simpler sale!

How do groups grow? From the group members themselves! Once you have two people who want to go, they decide to invite their friends, and family who end up mentioning the trip to their friends and family and before you know it, the word has spread and your group has now doubled or tripled in size…so has the revenue and community produced by your group!

As your group grows, so does the satisfaction of your customer base or membership . Your group will be enriched through the shared experiences of travel . Your organization or club will be strengthened through the efforts you take to organize travel on their behalf . Whatever your goals, travel with the Globus family of brands will help you reach them!

Based on their positive experience in working with you, the members of your group as well as the group leader will want toworkwithyoufortheNEXTgroup!Notonlythat,theywillbeencouragedtoinviteotherfamilyorfriendstoembarkon the next journey . Remember that impressions are lasting . The attitude you embrace for your group will affect the results of this group and the potential for future groups .

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Why Book Groups with the Globus family of brandsTheGlobusfamilyofbrandsoffersyouinfiniteopportunitiestomeetthespecifictravelneedsofalmostanygroup. With an impressive portfolio of close to 400 vacations to more than 60 countries on six continents, no other operator can deliver more unique travel experiences . More choice of product and travel styles ensures success for your groups! With the Globus family of brands, the magic number to form a group is 8—numbers you can certainly achieve!

Get More of Everything You Want from a Travel Provider:

More ServiceWe have YOUR needs in mind! Our group specialists are dedicated to working directly with you to handle all the needs of your group . Our group department includes group specialists, river cruise specialists, religious travel specialists, as well ascustomgroupspecialists.Plus,ourdedicatedsalesteamisreadytoassistyouinmarketingandpromotingyourgroup.We are committed to help your group succeed!

More Selection4 brands to choose from – we have something for almost every traveler!

Choose from the broadest range of vacations available, with more than 60 countries worldwide and nearly 400 itineraries 7styles–morewaystotravelthananyoneelse!Plus,specialtyvacationsperfectforgroups:religious,family,andfoodandwine(seepage12).

More Included FeaturesMoreincludedfeaturesthanthatofournearestcompetitor.Wetakeyouinsidethemust-seesights!Plus,ifit’smentioned on our map, we stop or overnight there!

More Quality Our hotels follow standards set by the Hotel & Travel Index or national tourist boards and are a cut above the competition . We don’t compromise our hotel quality .

More Experience80 years of showing travelers the world with unbeatable customer feedback .

Our high satisfaction rating equates to repeat business for you!

More Experienced Tour DirectorsRated highest in the travel business, worldwide, and nine out of 10 Globus customers rate Globus Tour Directors as the best . They are committed to clients’ experience, not sales .

More ValueGet more for less . The Globus family of brands offers more included features plus higher hotel standards at lower prices than our nearest competitors . Our volume buying power saves travelers money . In fact, an entire day of touring with us generally costs what travelers would pay for just a hotel alone if they planned the trip on their own .

96% customer satisfactionMore than 85% will travel with us again


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INTRODUCTIONTOIRELAND(GR)

8 days incl . air, or 7 days Dublin/Dublin Starting at: $1,039*

Dublin, Kildare, Limerick, Cliffs of Moher, Connemara, Rathbaun Farm, Shannon, Ring of Kerry, Blarney,

Waterford, Avoca, Glendalough

HIGHLIGHTSOFBRITAIN&IRELAND(GK)

16 days incl . air, or 15 days London/London Starting at: $2,949*

London, Hampton Court, Stonehenge, Bath, Bristol, Cardiff, Waterford, Blarney, Ring of Kerry, Limerick,

Kildare, Dublin, Chester, Lake Windermere, Edinburgh, Floors, York, Stratford, Blenheim, Ferries

IRISHEXPLORER(9200)

10 days incl . air, or 9 days Dublin/Dublin Starting at: $1,190*

Boyne Valley, The Burren, Dingle Peninsula, Ring of Kerry, Lakes of Killarney, Wicklow Mountains, Hill of

Tara, Boyle, Donegal town, Knock, Galway, Cliffs of Moher, Adare, Killarney, Blarney, Tramore, Glendalough, Dublin, Limerick

AWEEKINLONDON&PARIS(DRB)

8 days incl . air, or 7 days London/Paris Starting at: $1,259*

This 8-day vacation is the most popular of all Monograms vacations. Includes centrally located hotels at

both destinations, the services of Local Hosts, and half-day sightseeing with a Local Guide in each city.

Tried & True: Group FavoritesThe following itineraries and programs represent only a small percentage of our hundreds of worldwide vacations . However, year after year, these are our top sellers for groups .

EuropeItaly

THEBESTOFITALY(ZB)

12 days incl . air, or 11 days Rome/Rome Starting at: $2,789*

Rome, Tuscany, Venice, Capri, Assisi

THESPLENDORSOFITALY(6400)

10 days incl . air, or 9 days Rome/Rome Starting at: $1,170*

Orvieto, Siena, San Gimignano, Pisa, Assisi, Chianti Valley

ROME,FLORENCE&VENICE(DIRB)

11 days incl . air, or 10 days Rome/Venice Starting at: $2,139*

Includes a choice of centrally located hotels in all three cities, services of a Local Host, and half-day sightseeing tours with a Local Guide in each city.

Britain & Ireland

With our Italy vacations, your groups will go beyond the must–see sites to experience the real Italy.

We weave together personal insights and unique cultural experiences to create a most enriching Italy

vacation for your group to enjoy. In Rome, we always include an inside visit to the world-famous Colosseum!

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.FinalpricingwillbeavailableinSeptember2008forMonogramsandinOctober2008forGlobusandCosmos.Priceislandonly,perperson,doubleoccupancy.

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BORDEAUXWINECOUNTRY, LOURDES&PROVENCE(RB)

12 days incl . air, or 11 days Paris/MonteCarlo Starting at: $2,499*

Paris, Paris-Bordeaux, Bordeaux, St. Emilion, Biarritz, Lourdes, Carcassonne, Nîmes, Avignon, Pont du Gard, Aix-en-Provence

GRANDTOUROFFRANCE(4780)

15 days incl . air, or 14 days Paris/Paris Starting at: $1,825

Rouen, Honfleur, Deauville, Caen, Normandy Landing Beaches, Bayeux, Mont St. Michel, Angers, Tours,

La Rochelle, Cognac museum, Bordeaux, Rocamadour, Carcassonne, Nîmes, Avignon, Arles, Aix-en-Provence, French Riviera, Beaune, Lyon

Central & Eastern Europe

HIGHLIGHTS OF ITALY & EASTERNEUROPE(HE)

14 days incl . air, or 13 days Rome/Berlin Starting at: $2,829*

Italy, Austria, Hungary, Slovakia, Czech Republic, Germany

CENTRALEUROPE(6070)

16 days incl . air, or 15 days Frankfurt/Frankfurt Starting at: $1,705*

Weimar, Poznan, Jasna Gora, Rothenburg, Munich, Tatra Mountains, Romantic Road

Southern Europe

PlatinumCollection SPAINATLEISURE(LY)

11 days incl . air, or 10 days Madrid/Torremolinos Starting at: $2,259*

Madrid, Toledo, Madrid-Cordoba, Cordoba, Seville, Rock of Gibraltar, Granada

JEWELSOFSPAIN&PORTUGAL(6790)

10 days incl . air, or 9 days Madrid/Madrid Starting at: $1,060

Avila, Salamanca, Coimbra, Fatima, Obidos, Seville, Sierra da Estrela, Andalusia, La Mancha

Greece

JEWELSOFTHEAEGEAN(RH)

9 days incl . air, or 8 days Athens/Athens Starting at: $1,499*

Athens, 4-night cruise to Mykonos, Turkey, Rhodes, and Crete

THEBESTOFGREECE(6670)

11 days incl . air, or 10 days Athens/Athens Starting at: $1,250*

Athens, Nauplia, Sparta, Pylos, Olympia, Delphi, Kalambaka

Western Europe

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.FinalpricingwillbeavailableinSeptember2008forMonogramsandinOctober2008forGlobusandCosmos.Priceislandonly,perperson,doubleoccupancy.


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Rhine

ROMANTICRHINE(WZA)

9 days incl . air, or 8 days Zürich/Amsterdam Starting at: $1,889*

Zürich, Basel, Strasbourg, Heidelberg, Mainz, Rüdesheim, Koblenz, Cologne, Amsterdam

Danube & Rhine

MAGNIFICENTEUROPE(WBA)

16 days incl . air, or 15 days Budapest/Amsterdam Starting at: $3,849*

Budapest, Bratislava, Vienna, Dürnstein, Melk, Passau, Regensburg, Nuremberg, Bamberg, Würzburg,

Miltenberg, Rüdesheim, Cologne, Amsterdam

Special DepaRtuRe October 18, 2009 departure is offered as an exclusive music-themed cruise . Let Avalon musically transport you to a symphony of destinations .

Danube

THELEGENDARYDANUBE(WNB)

12 days incl . air, or 11 days Prague/Budapest Starting at: $2,399*

Prague, Nuremberg, Regensburg, Passau, Melk, Vienna, Budapest

Special DepaRtuRe October 29, 2009 departure is offered as an exclusive Wine Cruise, including special lectures and tastings, available at no additional cost .

Rhône & Saône

FLAVORSOFBURGUNDY&PROVENCE(WCA)

12 days incl . air, or 11 days Paris/Nice Starting at: $2,209*

Paris, Beaune, Chalon-sur-Saône, Mâcon, Lyon, Tournon, Avignon, Arles, Nice

Special DepaRtuReS November 1, 2009 departure is offered as an exclusive Wine Cruise, including special lectures and tastings, available at no additional cost .

November 30, 2009 & December 6, 2009 Festive France departure will include special Christmastime features .

EUROPEANTAPESTRY(HA)

16 days incl . air, or 15 days London/Paris Starting at: $3,859*

England, Belgium, Holland, Germany, Switzerland, Liechtenstein, Austria, Italy, France

FROMROMETOLONDON(5910)

13 days incl . air, or 12 days Rome/London Starting at: $1,735*

Italy, Austria, Liechtenstein, Switzerland, France, England

IMPERIALSPLENDORS(RS)

11 days incl . air, or 10 days Munich/Munich Starting at: $1,689*

Munich, Prague, Bratislava, Budapest, Vienna, Danube Cruise, Salzburg

ROME,PARIS&LONDON(DRRB)

11 days incl . air, or 10 days Rome/London Starting at: $2,099*

Includes choice of centrally located hotels in all three cities, services of a Local Host, and morning sightseeing tours with a Local Guide.

Multi-Country Vacations

European River Cruising

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.Final pricing will be available in June 2008 for Avalon Waterways, September 2008 for Monograms, and October 2008 for Globus and Cosmos.Priceislandonly,perperson,doubleoccupancy.

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SANFRANCISCO&CALIFORNIAWINECOUNTRY(AL)

8 days SanFrancisco/SanFrancisco Starting at: $1,849*

San Francisco, Sausalito, Calistoga, Sonoma, Napa

NATIONALPARKS& CANYONCOUNTRY(8600)

13 days Denver/LasVegas Starting at: $1,419*

Denver, Cheyenne, Mount Rushmore, Deadwood, Cody, Yellowstone National Park, Grand Teton National Park, Salt Lake City, Bryce

Canyon, Zion, Lake Powell, the Grand Canyon, Las Vegas

PARKS&CANYONS SPECTACULAR(AP)

13 days RapidCity/LasVegas Starting at: $2,499*

Rapid City, Mount Rushmore, Crazy Horse, Deadwood, Little Bighorn Battlefield, Cody, Yellowstone, Jackson, Salt Lake City, Bryce Canyon, Zion, Lake Powell, Grand Canyon, Las Vegas

AMERICA’SHISTORICEAST(AH)

8 days WashingtonDC/WashingtonDC Starting at: $1,769*

Washington DC, Mount Vernon, Yorktown, Williamsburg, Jamestown, Richmond, Charlottesville, Shenandoah National Park, Harpers

Ferry, Gettysburg, Valley Forge, Philadelphia

EASTERNU.S.&CANADAGRANDVACATION(8200)

14 days NewYorkCity/NewYorkCity Starting at: $1,569*

New York, Boston, Québec City, Montréal, Ottawa, Toronto, Niagara Falls, Amish Country, Washington DC, Philadelphia

North AmericaCanada - Eastern

MARITIMESADVENTURE(CT)

13 days Boston/Boston Starting at: $2,879*

Boston, Bar Harbor, Digby, Lunenburg, Halifax, Sherbrooke, Baddeck, Cheticamp, Prince Edward

Island, Fundy National Park, Saint John, Camden

Canada - Western

WESTERNCANADA&ROCKYMOUNTAINEER(8930)

10 days Calgary/Vancouver Starting at: $2,139*

Calgary, Banff, Lake Louise, Columbia Icefield, Jasper, The Rocky Mountaineer, Victoria, Vancouver

United States - Eastern

United States—Western

There’s no better time for your groups to discover the incredible beauty of the United States and Canada.

Visits to national parks were up 1.3 % last year compared with the previous year, with Yosemite and

Yellowstone adding more than a quarter-million visitors. Guidebook publisher Lonely Planet, picked

the U.S. as its No. 1 destination for 2008.

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.FinalpricingwillbeavailableinOctober2008.Priceislandonly,perperson,doubleoccupancy.


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SPECTACULARALASKA!(AJ)

10 days Anchorage/Anchorage Starting at $2,519*

Anchorage, Valdez, Delta Junction, Fairbanks, Denali National Park, Wasilla, Kenai Fjords National Park

ALASKANADVENTURE(8420)

7 days Anchorage/Anchorage Starting at: $1,339*

Matanuska Valley, Matanuska Glacier, Tahneta Pass, Wrangell-St. Elias National Park and Preserve, Denali National Park

PlatinumCollection ALASKA&THEINSIDEPASSAGE(NCJ)

13 days Anchorage/Anchorage Starting at: $3,729*

Anchorage, Big Lake, Denali National Park, Seward, 7-night cruise aboard Holland America

Hawaii

GRANDHAWAIIVACATION(EK)

12 days Oahu/Maui Starting at: $3,329*

Honolulu, Pearl Harbor, Kona, Volcanos National Park, Kauai, Waimea Canyon, Maui, Yao Valley, Haleakala National Park

SPLENDORSOFTHEHAWAIIANISLANDS(8140)

13 days Oahu/Maui Starting at: $2,139*

Honolulu, Pearl Harbor, Kauai, Waimea Canyon, Kona, Volcanoes National Park, Maui, `Iao Valley, Haleakala National Park

Alaska

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.FinalpricingwillbeavailableinOctober2008.Priceislandonly,perperson,doubleoccupancy.

GLOBUS PLATINUM EXCLUSIVE“Choose Your Experience”— you select how you wish to

spend your day with a choice of included excursions on all Globus Platinum Vacations. For example, on the above

vacation, join in a scenic float trip, a flora and fauna excursion, a scenic jet boat safari, or play a round of golf!

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SOUTHPACIFICSAMPLER(PG)

15 days incl . air Cairns/Queenstown Starting at: $3,959* including intra-tour air

Cairns, Melbourne, Sydney, Christchurch, Queenstown

GRANDAUSTRALIANVACATION(PA)

18 days incl . air Cairns/Sydney Starting at: $4,769* including intra-tour air

Cairns, Ayers Rock, Alice Springs, Adelaide, The Overland Train, Melbourne, Canberra, Sydney

TREASURESOFJAPAN&CHINA(OA)

16 days incl . air Tokyo/Beijing Starting at: $4,849* including intra-tour air

Tokyo, Hakone, Kyoto, Shanghai, Guilin, Xi’an, Beijing

WONDERSOFCHINA&TIBETWITHYANGTZERIVERCRUISE(OC)

20 days incl . air Beijing/Shanghai Starting at: $4,499* including intra-tour air

Beijing, Xi’an, Chengdu, Lhasa, Kunming, Lijiang, Chongqing, 3-night Yangtze River Cruise, Shanghai

NATURALWONDERSOFCOSTARICA(SR)

9 days SanJosé/SanJosé Starting at: $1,689*

San José, Sarchi, Tortuguero National Park, Sarapiqui, Tilajari, Poas Volcano National Park

EXOTICSSouth/Central America

South America

SOUTHAMERICANSAMPLER(SC)

14 days incl . air RiodeJaneiro/Santiago Starting at: $3,179* including intra-tour air

Rio de Janeiro, Iguassu Falls, Buenos Aires, Santiago

SOUTHAMERICANSELECTION(ISI)

11 days incl . air RiodeJaneiro/BuenosAires Starting at: $1,689*

Rio de Janeiro, Iguassu Falls, Buenos Aires

Asia & China

South Pacific

International hot spots for ’09 include Central America and South America, with growing interest especially in Argentina. Colorful is the best word to describe the continent of South America, along with

adventurous, mysterious, lively, and exciting.

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.FinalpricingwillbeavailableinAugust2008.Priceislandonly(includingintra-tourairwhenapplicable),perperson,doubleoccupancy.


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FOOTSTEPSOFAPOSTLEPAUL(TP)

11 days incl . air, or 10 days Athens/Athens Starting at $2,149*

Athens, Corinth, 3-night cruise to Mykonos, Rhodes, Patmos, Kusadasi (Turkey), Thessalonika, Veria, Meteora, plus Malta extension

THEEUROPEANREFORMATION(TL)

12 days incl . air or 11 days Geneva/Munich Starting at: $2,319*

Geneva, Heidelberg, Rhineland, Worms, Mainz, Erfurt, Rhine Cruise, Coburg, Eisleben, Wittemberg, Nuremberg, Rothenburg, Munich, Oberammergau

GRANDCATHOLICITALY(TV)

11 days incl . air or 10 days Rome/Venice Pricedat:$2,329*

Rome, Montecassino, San Giovanni Rotondo, Monte Sant’angelo, Lanciano, Loreto, Assisi, Siena, Florence, Padua, Venice

Selling into the religious market can be very rewarding if you follow these easy steps:1 . Start with your own church . Even if they don’t travel,

you can learn the system, and they can provide referrals .2 . Use the Internet to research . You will be amazed

at how much comes up if you Google “religious organizations” in your local areas . And remember, these organizations want to be found .

3. Onceyouhaveselectedyourchurches/organizationstosell to, research their mission statement on their Web site.Doestravelfitinwiththeirotherministries?

4 . Utilize promotional and outreach materials from Globus.Wehavespecificcommunicationmaterialsthat speak the “languages” of the denominations . Send outaPRletter,thenfollowupwithaphonecall.

5. Makeappointmentsandgoinconfidently.Don’tbeintimidated . You are the travel expert and that is what they are expecting . They are not expecting you to be a theology expert or quote scripture .

Tips to remember about Religious Groups:• Religioustravelersaremoreresilient.Theywilltravel

during time of uncertainty, war, recession, etc .• Religioustravelclientsareloyalandtendtoberepeat

customers .• Itisagroupsmarket.Businesstendstocomeinlarger

quantities .• Religiousgroupsmaterializeatamuchgreatersuccess

rate than other group travel business .• Yourexistingclientsareprospectsforreligioustravel

because 60% of Americans consider faith to be very important in their lives .

• Religioustravelhasappealtoallagesandisanexcellent opportunity for families to travel as a unit and strengthens their ties .

Specialized Group Opportunities & MarketsHerearesomemarketsandgrowingareasofopportunityforyoutotarget.AtGlobus,wehavefoundtheseaffinitygroups to be the fastest growing .

Globus Religious VacationsAs a travel professional, you always need to be on the lookout for the “next big thing .” That’s why Globus brings you the best in religious travel . By staying current and innovative, you increase your value to loyal clients who trust you with their important travel purchases . With 80 years of travel experience, the Globus family of brands will help combine your group’s next vacation experience with the opportunity to grow and deepen their faith . By combining faith and travel, you gain a better understanding of the world you live in while also learning more about the roots of your religion . Take a religious journey with Globus and write your own story of personal discovery .

This is just a small sampling of our top-selling group religious programs . From the Holy Land to the Vatican, trust Globus Religious Travel to give your group the faith-based trip of a lifetime . We provide all of this, along with the comfort and knowledge of selling Globus quality, consistency, and security .

There is a great deal more support and information available from our dedicated Religious

Travel Department. Let us help you build your business in this growing market!

Contact us today at 877.797.8793 or email us at [email protected].

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Family VacationsDon’t shy away from talking about group travel during everyday activities such as a function at your kid’s school or at a family gathering . Families can be instant groups! Reunions are a great way to position Globus Family Vacations and provide a unique experience for the entire family to share . Designed to meet the needs of families with children or grandchildren ages 8 to 18, these 8- to 12-day family-friendly vacations feature activities that appeal to all ages, family-oriented optional excursions, and hotels positioned in the middle of the action . The main goal is togetherness .

Young travelers can save up to 50% when sharing accommodations on any 2009 Globus Family Vacation, not including airfare.†

CIAO,ITALIA!(ZHF)

8 days incl . air, or 7 days Rome/Venice Starting at: $2,059*

Rome, Pisa, Florence, Venice

Special incluSion(S): Enjoy a festive pizza party in Florence and learn how pizzas are made.

ALASKANADVENTURE(AJF)

8 days Starting at: $2,559*

Fairbanks, Denali National Park, Big Lake, Anchorage, Kenai, Whittier

Special incluSion(S): Visit a gold mine and Happy Trails Kennels.

WILD,WILDWEST(ANF)

8 days Starting at: $1,809*

Jackson, Yellowstone, Cody, Little Bighorn Battlefield, Mount Rushmore, Rapid City

Special incluSion(S): River adventure at the base of the Grand Tetons and grandstand seats at the rodeo.

† Discount applies to land-only prices and varies based on age at the time of travel and type of accommodation booked . Children aged 8-11 can save up to 50%, and children aged 12-17 can save up to 25% when they are the third or fourth traveler sharing a triple or quad accommodation (quads are not available onEuropeorCentralAmericavacations).Tofindtheyoungtravelerdiscountavailable for your vacation, please see the price box on the itinerary page of the 2009 Globus Family Vacations brochure . Young travelers who do not meet the above accommodation requirements are eligible for a discount up to 10%, which is also noted in each price box .

Food & Wine VacationsIt’s no secret there are more “food euthusiasts” than ever due to the proliferation of TV shows related to food and wine experiences . There are many groups and clubs that want to experience their passion for food and wine in the region of the world they are interested in . There’s no better way to immerse oneself in a destination’s culture than by embracing the local cuisine . That’s why Globus has created a wonderful new collection of food and wine themed vacations—journeys that reveal the very heart of aregionthroughitsmagnificentfoodsandwines.Globusintroduces travelers to places where the cuisine is about so much more than just the food . We tell the stories behind the preparation, the cooking, the combination of flavors, and the traditions surrounding when, where, and how to enjoythefinalpiècederésistance.Selltheexperience,notjust the destination .

CULINARYNEWENGLAND(AEB)

Take your palate on an escape to NewEnglandtosavorBoston’sNorthEnd,RhodeIsland’sJohnnycakes, Vermont’s maple syrup, Maine’s lobster, and enjoy many culinary adventures along the way .

8daysBoston/Boston Pricedfrom$1,989*

Boston, Gloucester, Newport, Smithfield, Bennington, Burlington,

Montpelier, North Conway, Kennebunkport

SANFRANCISCO&CALIFORNIAWINECOUNTRY(ALB)

Delve into the culinary diversity of San Francisco and wine culture ofSonomaandNapaValley.Interactive wine tastings, wine blending, and culinary tours are only a few of the trip’s many highlights .

8daysSanFrancisco/SanFrancisco Pricedfrom$2,039*

San Francisco, Sonoma, Napa, Rutherford, St. Helena, Calistoga

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.FinalpricingwillbeavailableinOctober2008.Priceislandonly,per person, double occupancy .


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Botanical & Gardening Appeal to the senses of your group and experience the beautiful sights and smells of nature and gardens close to home or around the world .

CLASSICFALLFOLIAGE(AB)

9 days Boston/Boston Starting at: $1,899*

Boston, Acadia National Park, Bar Harbor, Pinkham Notch, Woodstock, Rutland, Stockbridge, Sturbridge, Mystic Seaport, Newport

TULIPTIMECRUISE(WAA)

9 days incl . air, or 8 days Amsterdam/Amsterdam Starting at: $1,699*

Amsterdam, Arnhem, Dordrecht, Antwerp, Ghent, Middelburg, Veere, Rotterdam, Volendam

Animals & Wildlife Interest in the animals we share the world with is at an all-time high . Again, television shows and programs have cultivated a whole new generation of travelers that are focused on wildlife and the environment they live in . Approach zoos and zoological societies in your area and show them the many tours in which they can see the animalsandenvironmentfirsthand.FromtheGalápagosIslands to Africa to Canada, the Globus family of brands is sure to have a tour perfect for them .

ECUADOR & THE GALÁPAGOS(WBG)

11 days incl . air Quito/Guayaquil Starting at: $5,599* Including intra-tour air

Quito to Guayaquil; 8-day cruise aboard the la Pinta yacht

WILDLIFE OF WESTERNCANADA(8450)

11 days Vancouver/Vancouver Starting at: $2,119*

Vancouver, Whistler, Gulf Island, Victoria, Tofino, Campbell River, Telegraph Cove

Culture, Music & Heritage Exploring different cultures and following one’s heritage areofsignificantinteresttomanygroups.Everycityandtown has groups and organizations that cater to these interests and backgrounds . Target those groups in your sales efforts, as the Globus family of brands has a variety of trips that could cater to almost any group .

ROCK'N'ROLLTOUROFENGLAND(GO)

7 days incl . air, or 6 days London/Liverpool Starting at: $1,799*

London, Liverpool

EXPLORINGVIETNAM&CAMBODIA(OV)

14 days incl . air HoChiMinh/Bangkok Starting at: $3,369* Including intra-tour air

Ho Chi Minh City, Hoi An, Hue, Hanoi, Siem Reap

Universities & Education There are many opportunities for educators and universities, and it is not just alumni travel! Consider the educational departments within universities and even the community colleges . Target the head of the ancient civilizations departments, foreign languages, departments or music departments, for example .

CHINESENEWYEARIN HONGKONG,XI’AN&BEIJING(ONE)

11 days incl . air HongKong/Beijing Starting at: $2,279* Including intra-tour air

Hong Kong, Xi’an, Beijing

ANCIENTCIVILIZATIONS:HONDURAS,GUATEMALA&BELIZE(SD)

12 days SanSalvador/BelizeCity Starting at: $2,789* Including intra-tour air

San Salvador, Copán, Antigua, Lake Atitlán, Flores, San Ignacio

*GroupPlannerpricingisbasedonrates(includingforeignexchangerates)knownatthetimeofpublicationandissubjecttochange.FinalpricingwillbeavailableinJune2008forAvalonWaterways,exoticsinAugust,October2008forGlobusandCosmos.Priceislandonly,perperson,double occupancy .

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Exclusive & Unique Group ExperiencesThe New Wonders of the WorldA new version of the Seven Wonders of the World has been chosen! With more than a 100 million votes cast from people all aroundtheworld,theresultswereannouncedonJuly7,2007,inLisbon,Portugal,attheOfficialDeclarationceremony.Andnow you can visit the new Wonders of the World on a Globus group vacation!

Christ the Redeemer, Brazil SOUTHAMERICANESCAPE(SB)This 10-day vacation lets you explore two of the great cities of Brazil and Argentina at a relaxed pace, plus Iguassu Falls . Your trip begins with a 3-night stay in Rio de Janeiro, Brazil . While here, visit the Christ the Redeemer statue .

Roman Colosseum, Italy ATASTEOFITALY(ZH)This perfect 8-day Italian vacation covers Rome, Florence, and Venice with enough time for your own explorations . Sightseeing with a Local Guide in all cities covers the must-see sights such as the Colosseum .

Taj Mahal, India SECRETSOFINDIA(OI)Explore the fascinating land of India during this 14-day Regional Discovery! In Delhi, visit the Hama Mosque, the Red Fort, and the Gandhi Memorial Museum . Later, travel by train to Agra, where you will see the legendary Taj Mahal .

Great Wall, China CLASSICCHINA(OL)Delve into the unique world of ancient China during this 11-day Regional Discovery . Your journey begins in China’s capital city, Beijing . Here you will marvel at historic wonders such as the Forbidden City and the Great Wall .

Machu Picchu, Peru LEGACYOFTHEINCAS(SP)Discover the lasting impact of the Incan civilization during this 10-day Regional Discovery of Peru.YourtripbeginswithanintroductiontothecolonialheritageofLima,withvisitstothecathedral and the San Francisco Monastery . Spend the day in the Sacred Valley and travel by train tolegendaryMachuPicchu.

Chichén Itzá, Mexico TREASURESOFTHEYUCATAN(YY)Explore the history of ancient civilizations during this 8-day Regional Discovery vacation . SpendthefirstnightinbeautifulCancun,thenseethebeachfrontruinsatTulumandtheMayancity of Coba en route to legendary Chichen Itza .

Petra, JordanJORDAN&EGYPTINTHEBIBLE(TJ)Explore Jordan and Egypt on this 11 day faith-based vacation . An archeological masterpiece, the desertcityofPetraflourishedandprosperedevenduringprolongedperiodsofdroughtbecauseof their innovative solutions when it came to harnessing scarce water sources . Entry from the East reveals one of several elaborate ruins that boast a level of sophistication surprising for this ancient civilization .


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Establishing Your Sales & Marketing Plan

Strategic Sales & Marketing Tips

Understanding the Two Types of Group TravelYour potential group business can be broken down into two particular types of groups . Identifying which type of group you have will help you better plan your marketing initiatives and ultimately guarantee a better success rate . Here are the two group types and strategic sales and marketing tips for group success .

Affinity/Pre-formed—Grouptravelwithclientsthathavetraveledtogetherpreviouslywiththesamefocusand/orgeneralinterest.Alumni,specialinterest,family,andreligiousarepossibleAffinityGroupopportunities.

Tips:

• Besuretoworkcloselywiththepotentialtravelerstogenerateinterestandexcitementfromtheothergroupparticipants—as many folks as possible in your community or organization .

• Alwaysgettothepeopleearlyandmakesurethatyoumakeplanswiththemtomarkettotheirpersonal networks/database.

• SearchontheInternettofindoutifthereareanyspecialinterestgroupsthatmaybewillingtoparticipate (ie,food/winegroupsorotherchurches,groups,etc.)

• Avoidthetrendoflast-minutetravelbyprovidingincentivesforyourpassengerstoputdowndepositsandsecuretheir reservation early . Encourage early deposits to save yourself the stress—tell your group the deposit is due at least 2 weeks before the real deposit date .

• Scheduletravelshowsandprevieweventstogeneratethemaximumexcitementaboutthedestination.TheGlobusfamily of brands can help you with this! More and more of your travelers are working into retirement . When scheduling trip previews, stagger your schedules by offering additional evening and weekend presentations to accommodate your group .

• Sendoutconstantreminderssuchaspostcards,articles,orsmallgiftsrelatedtothedestination.Thisbuildsexcitement, enables your booked clients to share this event with their friends, and separates you from the rest of the pack.Personalizethesemarketingtacticsasmuchaspossible.

• Onceyouhavecommittedtomarketingagroup,youneedmorethanjustanitinerarytogettravelersexcited.Goingto China? Send potential travelers a fortune cookie with a small note . Thinking Italy? Invite potential travelers to stop by for a wine tasting .

• Preandpostevents,suchasdocumentspartiesandphotosharing,encouragegroupcohesionandexcitementabouttraveling again . See group timeline on page 20 .

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• Yourdatabase!

• Families

• Alumnigroups

• Churches

• Specialinterests(quilters,collectors)

• Teachersassociations

• Unions(creditunions)

• Fraternalorganizations

• LocalChamberofCommerceCommunity clubs

• Athleticclubs

• Golf,Fitness,Tennis,Yachting,Hunting,Fishing,Surfing

• Professionalorganizations

• Incentivegroups

• Occupationalgroups

• Adults/Singlescomplexes

• Mobilehomecommunities

Where to look for groups Group opportunities are everywhere! It is up to you to proactively get out there and make sales calls on local businesses and organizations . Here are some places you may want to begin:

Speculative/Promotional—Speculative or promotional groups can be very successful with a solid plan in place . Alwaystrytostartoutwithasmallcoreorgroupofpeoplethathavecommittedand/orhaveshowspecificinterestinadestination.Don’tassumethatwhatyouwantiswhatotherswillbuy.Questionyourbestcustomersbysaying,“IfIputthis together, will you sign up?” Get them involved .

Tips:

• Sincetheweightofformingthegroupfallslargelyonyou,theleader,startmarketingearly!

• Trytoseekouta“piedpiper”fromanearly-depositedtravelerthatcouldencourageadditionaltravelerstosignontothe group . Start with a core or nucleus group, then seek out an influencer within your targeted travelers . Is there one individual who is especially excited about the trip? Encourage them to assist you in getting people on board . Their enthusiasm is contagious and a great marketing tool!

• Don’tbeafraidtoreachouttoyourfamily/friendsandyourpersonalnetworktobuildthegroup.Sign-upsarecontagious .

• Createandencourage“salespeople”foryourgroup.Thepeoplethathavealreadybookedcanbeyourgreatestasset.Givethemincentivesforsigningupmorepeople.Anythingfromgiftcertificatestocashwillturnthemintoambassadors for you .

• Makeamarketingplan,andsticktoit!Don’tassumethatpotentialtravelerswilljustwalkinandaskforit.Encourage individual clients to think about a trip with their extended family . Your clients may not think of themselves as a “group” but you can .

• Marketandadvertiseinvariouscommunitypublicationsandvehicles.Theseareinexpensiveandcommunicatealocal feeling to the group .

• TapintothefreemarketingmaterialsavailablefromtheGlobusfamilyofbrandstohelppromotethegroup. See page 19 for examples .

• Doapressreleaseaboutthegroupinyourlocalcommunitypapers.Onceagain,thecostisnominalanditisa great way to foster community and exposure for your group .

• Ifyouarenotalready,considertravelingwiththegroupyourself—yourclientsmightlovetheideaoftraveling with you .


18

Support You Can Trust— Partnering for Success

Specialized Groups Department

Award-Winning Sales & Marketing Team

Our specialized reservation agents are ready to serve you . They understand the uniqueness of group business and will ensurethatyourbookingprocessissmoothandeffortless.Pleasecall866.821.2752formoreinformation.Wecanworkwith you on the following options:

Brochure GroupsYear over year, the Globus family of brands consistently offers a wide variety of vacations worldwide . Whether your groupislookingforanescortedPanorama,aRegionalDiscovery,orevenarivercruise,theGlobusfamilyofbrandshasvacations ready to book today!

Custom GroupsDespite our wide variety of vacation options, Globus knows that there are times when only a custom tour will satisfy the needs of your clients . That’s why the Globus family of brands works with you to help create a custom tour itinerary thatisasspecialasthegroupyouarehandling.Ifyouhaveatleast20travelersandcannotfindtherightvacationinourportfolio, we will design a custom itinerary or themed vacation especially for your group, utilizing our worldwide buying power to give the best value while still exceeding expectations . Custom tours are quoted at a net rate, with no frees and no commission .

Types of Custom GroupsEverygroupisdifferent,andwearehappytocatertospecialinterestssuchasaffinity,alumni,family,religious,incentive, and student groups—or even to simply appeal to that sophisticated group who has “been there, done that .” Your group will enjoy the same high-quality vacation they have come to expect from the Globus family of brands, butwiththeaddedbenefitofitbeinguniquelydesignedforthem.

Let us help you sell! We help you make group materialization easy . You have a dedicated Business Development Manager (BDM)inthefield,andanInsideSalesConsultantwhoisalwaysjustaphonecallore-mailaway.

Sales & Marketing SupportWe help you make group materialization easy . Once you have the idea for a group, work closely with your Business Development Manager to develop a customized marketing program to ensure your group meets with success . Professionalmarketingmaterials,passionatepeople,andpreciseoperationsguaranteethatwhenyoumarketgroups with the Globus family of brands, your travelers will be impressed with your professionalism and will reward you with repeat business .

19

Custom Marketing Materials—FREE!The quality of our marketing materials will give you an image of quality and professionalism that only a top travel company like Globus can provide .

4-Panel Itinerary Flyer—Romance the destination and your group’s individual vacation on these beautiful 4-panel flyers . There is plenty of space for day-by-day details, pricing, dates, and included features . We can even include a map and reservation form at your request . These flyers come printed with your agency’s information and are ready to be mailed or handed out to potential group travelers .

Destination Flyers—Perhapsyouarestilltryingtogaugeinterestincertaindestinations.Oursingle-destinationflyersallowyoutopromotethefinerpointsof a certain country or region to your clients . Once you have narrowed down

your focus, then you can work on selecting an individual itinerary .

Postcards—Whether you want to promote a “travel night” or simply pass along information for an already secured group, our postcards include a beautiful shot of the destination you are traveling to and will keep your group engaged and educated .

Cards—PersonalizedThankYoucardsarealwaysanicetouchandourgreetingcardsareblankforyoutousetothankyourtravelersorwelcomethemhomefromtheirexcitingjourney.Ofcourse,youwillwanttotellthemabouttheNEXTgroup when they are just arriving home from their incredible journey .

Globus NightOpenyouroffice,home,orbookaprivatevenueandwelcomeyourgrouptotheirfirstgatheringtogethertodiscussthe details of the group departure . This will allow the group members to meet one another (if they do not already know eachother)andwillbegintobuildthebondoftogetherness.Ifyouhavemorethan20people,inviteyourBDMforaninspirationalpresentationofthedestinationanditineraryaswellasaliveQ&Asession.Perhapsabookingincentivecanbe negotiated with your BDM .

Conference Call—Q&AYou may want to consider a conference call if your group members are spread throughout the country . Ask your sales team about conference lines and Web conferencing options to help promote the group and get everyone together at once to discuss the group details .


Additional Resources: Globus’ Website for GroupsLogintoourgroupvacationwebsite,www.globusfamily.com/groups,formoredetailsontheinformationcoveredinthissales reference guide . Here are some things that you will discover:

Group Sales Section• Specialoffersandincentives• Customtours&itineraries• Marketingsupport• Completevacationdetails• Allgrouppolicies,forms&information

TheGlobusfamilyofbrandsoffersyouinfiniteopportunitiestomeetthespecificneedofalmostanygroup.Notonlydowe offer variety, but we provide the support necessary to make putting groups together easy, rewarding and fun . So book your next group with the Globus family of brands and leave the rest to us!

20

Your Marketing Timeline & Calendar— Important Dates

SANFRANCISCO&CALIFORNIAWINECOUNTRY(AL)

Establishing your marketing plan includes the necessity of creating your planning calendar . There are many details involvedandcrucialstepsthatyoumusttaketoensuresuccesswiththematerializationofyourgroup.Thefirstplacetostart in your marketing plan is your timeline:

Ideal timeline for group promotion:

300 days prior to departure: Make the initial booking

8-10monthspriortodeparture: Create/requestyourmarketingmaterials

8-10 months prior to departure: Host your travel show and begin actively promoting

Up to 120 days prior to departure: Individual deposits are due

Whensettingupyourcalendaryouwanttoworkbackwardsandstartatthefinish!Thatway,youcanbesureyouwillhave all of the dates in place to allow for ample sales and marketing time . Here are two examples of group departures and acorrespondingmarketingtimeline/calendarhighlightingtheimportantdatesyouwouldwanttobesuretohit:

Land Example:

Group Departure Date—September 18th, 2009

10-20 days prior: Documents party—September 4, 2009

30-45daysprior: LiveQ&Aconferencecallforgroupparticipants—August5,2009

65daysprior: FinalPaymentDue—July1,2009(65daysisJuly15,2009,butyouwanttoleaveyourselfwithatleastatwoweekcushion)

120 days prior: Individual Deposit Due—May 7, 2009 (120 days is May 21, 2009, but you wanttoleaveyourselfwithatleastatwoweekcushion)

WineTastingOpenHouse: March14,2009(offerearlydepositincentive)

OpenHouse/PromotionalParty: November2008(offerbookingincentive)

Firsttargetmailing/emailannouncement: September2008

Advertising/webadvertisingtimeframe: May2008—February2009

Initialdepositdue: May15,2008(2weeksafterinitialbooking)

Booking date: May 1, 2008

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River Cruise Example:

MAGNIFICENTEUROPE(WBA)

Group Departure Date—October 18, 2009

10-20DaysPrior: Documentsparty—October2,2009

30-45DaysPrior: LiveQ&Aconferencecallforgroup participants—September 9, 2009

90DaysPrior: FinalPaymentDue—July6,2009 (90 days is July 20, 2009, but you want to leave yourself with at least a two weekcushion)

120DaysPrior: IndividualDepositDue—June5,2009(120 days is June 20, 2009, but you want to leave yourself with at least a twoweekcushion)

Musical Themed Open House: April 14, 2009 (offerearlydepositincentive)

OpenHouse/PromotionalParty: November2008 (offerbookingincentive)

Firsttargetmailing/emailannouncement: October2008

Advertising/webadvertisingtimeframe: May2008–March2009

Initial deposit due: May 15, 2008 (2weeksafterinitialbooking)

Booking date: May 1, 2008

“I would, without hesitation, cruise any river on an Avalon ship; knowing that my experience

will defenitely exceed my expectations.”TrudyCresswell–NewHorizonsClub

22

Escorted TravelWhat attracts groups to escorted travel?

• Tohaveaknowledgeableguide

• Tovisitadestinationtheywouldnotvisitontheirown

• Tohavesomeoneelsehandleallthelogistics

• Totakepartinactivitiestheycouldnotdoontheirown

• Totravelwithotherswhosharesimilarinterests

• Totakeatripfocusedonaninterestorhobby

Don’t judge the quality of your vacation by the number of times you pack or unpack .

Judge your vacation by the amount of quality time you were able to spend in the places you visited .

River Cruising with Avalon Waterways—Survey ResultsEach Avalon guest has the opportunity to provide us with valuable information about their travel preferences as well as their personal experience with Avalon Waterways . According to the questionnaires completed while on vacation, results show:

Our clients are cruisers!

The number of ocean cruise vacations I have taken:

2006 2007

0 16 .8% 17 .8%1 17 .0% 14 .7%2-3 26 .4% 25 .9%4-5 15 .9% 16 .1%6 or more 23 .8% 25 .5%

The opportunity for you is NOW!

The number of river cruise vacations I have taken including this cruise:

2006 2007

1 75 .5% 74 .0%2-3 20 .0% 20 .7%4-5 2 .8% 3 .7%6 or more 1 .7% 1 .6%

Successful Tips & Insider Secrets to Ensure Group Success

95% of passengers would

recommend their Avalon river

cruise vacation to a friend or

family member!

What Every “Cruiser”/ “Group Leader” Should Know About Escorted Travel & River Cruises

23

Why Avalon Waterways?

Voted by Travel+Leisure ‘World’s Best Awards’“Top 10” small cruise ship company

Travel Age West“Editor’s Pick for River Cruising” 2007 & 2008

Newest FleetYoungest, most consistent fleet

• Ouroldestshipisnewerthanthenearestcompetitor’snewestship

Newestgenerationofships

• Quietestshipsontherivers(SilentDriveSystem“SDS”technology)

• Modern,contemporarydesigns

Largeststaterooms(70-90%withfloortoceilingslidingglassdoorsdependingonship)

• StandardRoom(172sqftcomparedtocompetitor’s120-150sqft)

• JuniorSuite(258sqftcomparedtocompetitor’s190-205sqft)

• Largebathroomswithdeluxeshowers

• Largestclosetsandstoragespace

Remarkable modern amenities

• FlatscreenTVs,FitnessCenter,additionallounges, 6-personwhirlpool(selectvessels)

Fine dining & complimentary regional wines with dinner

• Unlimitedvarietyofwinesofferedthroughoutdinner

#1 On-Shore ExperiencesOperated by Globus with 80 years of experience

• LocalGuidesandTourDirectors

Shore excursions included in EVERY port

• Complimentaryheadsetsforallguidedshoreexcursionsin Europe and Egypt

Variety of sites and places to visit

• Small,traditionaltowns

• Largercosmopolitancities

Morethan200shoresidestaffinEuropeand37officesworldwide

2 0 0 8

“Editor’s Pick for River Cruising”


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Tips from the Inside Out Don’t just take our word for it, what are your colleagues saying about their group experiences with the Globus family of brands? Like you, we thrive on customer satisfaction and ensuring that your groups are taken care of from beginning to end! Here are some of the things that group leaders have said about the Globus family of brands’ product, service, support, and trust .

“I really do appreciate all of the good folks at Globus. You make my life easy and help me look good. People are still bragging about their Globus trips.”

Earl Chappell – Young At Heart Group Virginia Beach, VA

“I would be glad to tell anyone who listens that WMUU has been using Cosmos and Globus as our overseas tour vendor for over 20 years. We have found the Globus sales staff to be the most cooperative in the travel industry in helping us select and plan our station tours down to the smallest detail. And the Tour Directors on location...simply magnificent! From meeting us at the airport to saying goodbye at tour’s end, our Globus Tour Directors have been the essence of quality, helpful service, and encyclopedic in their knowledge of the country we’re visiting. Would I most highly recommend the Globus family? What do you think?!

Paul Wright – WMUU Radio

“If your group is looking for choice religious destinations with unparalleled itineraries, go with Globus! My most recent tour with family and friends on the ‘Footsteps of Apostle Paul’ again proved what I have come to expect from Globus: distinctive travel at the highest levels of organization, efficiency, and comfort.”

Beth Greenhill – Mission Trip Airfare

“Some of the best things about Globus are the quality hotels with a convenient location in the heart of the action so we can walk around and enjoy the destination. Globus is so organized it creates a no-hassle tour so you can sit back and relax and enjoy the tour; a great value for the price.”

Schaffer Group – Bloomington MN

“I have been booking trips through Globus family of brands tours and have found it to be a very good experience. I can always depend on getting answers to my questions and solutions to my problems in a timely manner thanks to the efficient Sales and Marketing Staff. Their professional manner and attention to details have made our travels worry free. Keep up the good work!”

Dee Mrozek – Silverado Travel Club Denver, CO

“Globus is it—they deliver! Also, being able to get a hold of my sales rep to help work through all the details is very important. I love having that good working relationship. It’s these little things make a big difference.”

Barb Yobski – Soy Capital, IL

2009 GROUP PLANNER

andSALES REFERENCE

GUIDE

2009 GROUP PLANNER

andSALES REFERENCE

GUIDE

Policies and information correct at time of printing; however, we reserve the right to modify or rescind any of the policies or information outlined without prior notice.

2009 Groups Now Open For Sale!


FOR MORE INFORMATION OR RESERVATIONS,

CONTACT 866.821.2752 OR VISIT

WWW.GLOBUSFAMILY.COM/GROUPS

FOR MORE INFORMATION OR RESERVATIONS, CONTACT 866.821.2752 OR VISIT WWW.GLOBUSFAMILY.COM/GROUPS


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