group1 case3
DESCRIPTION
TRANSCRIPT
The Good, the Bad and the UglyTerra Nova Consultants
Jiajia JulieConstanzeStephenMoheth
Group 1: Terra Nova Consultants
AGENDA
The Good
The Bad
The Ugly
2
8th July 2010
Group 1: Terra Nova Consultants
3
The Good
8th July 2010
A successful yogurt company
Purchase organic ingredients
Awards: “Best Green Companies For America’s Children” “Clean Air Excellence and Green Power Leadership”
Company Vision:
Healthy food = Healthy People=Healthy business=Healthy Planet
Company mission: Help family farm survive Help protect the environment
Sustainable Development- Products
Keep over 130,000 acres agricultural farm free of toxic pesticides and other chemicals
Reduce the energy used to make yogurt
Sustainable Development- Manufacturing
Generate energy from waste water and rooftop solar cells
Build solar electric system to provide electricity to the plant
Sustainable Development- Others
Ship full truck loads, use train and light-weight packaging to reduce greenhouse gas emissions
Recycle as much waste as possible
Establish a “Profits for the Planet” program
Group 1: Terra Nova Consultants
8
The Bad
8th July 2010
9
10
The Bad
Wal-Mart is the largest commercial entity in the U.S., both physically and economically
Wal-Mart is also the largest “private” purchaser of electricity in the world1
its stores require massive amounts of land, energy and labor to function
Implemented pollution prevention measures and energy saving programs, recycling programs
Commitment to the environment or corporate greenwashing?
11
Walmart’s Environmental Goals and Sustainability Efforts
To be supplied 100 percent by renewable energy
To create zero waste
To sell products that sustain people and the environment
Sustainability Product Index (for suppliers)
Supplier Sustainability Assessment Webinar
Packaging Scorecard
12
13Source: Wal-mart and the Environment. It’s not easy being green: Walmart Watch, Sept 2007
14
Walmart trying to change their image by promoting CSR
Carbon footprint and environmental track record far outweighs any energy saving initiatives
Responsibility “greening” passed on to their suppliers
The CSR report is primarily window dressing
Group 1: Terra Nova Consultants
15
The Ugly
8th July 2010
The Company
World leading producer of Nickel & Palladium
Currently worth aprox 27 billion euro and is 50% owned by two Russian Oligarchs
Is mining town of Norilsk has been closed to foreigners since early 90’s as a strategically important region
The mine in Norilsk started as a gulag in the USSR
The mining town of Monchegorsk is considered one of the most polluted towns in Russia
Environmental Damage
1% of global sulphur dioxide emissions originate in Norilsk.
Heavy metal pollution in the region is so severe that soil itself has platinum & palladium content which is feasible to mine
According to Greenpeace there is a 30km “dead zone” around Norilsk and acid spread over a region equal in size to Germany
Group 1: Terra Nova Consultants
20
Reform measures
8th July 2010
USD 70 million spent on technological advancements to reduce emission
2009 EOY Emissions reduced by 7000 tonnes as compared to the previous
SO2 emissions reduced by 2.5 times since 1997
Sewage water discharge reduced by 3.6 million cubic meters from the previous year
Overall waste reduction 12% from previous year
Group 1: Terra Nova Consultants
Leve
l of C
orpo
rate
Soc
ial R
espo
nsib
ility
Level of Sustainability
The Good
8th July 2010
21
The Bad
SD as a Competitive Advantage
The Ugly
Group 1: Terra Nova Consultants
22
8th July 2010
The Good The Bad The Ugly
Industry Food Retail Mining
Revenue (2009) US $300 million US$ 408.21 billion
US$ 2.7 billion
International Presence Global Global Global
Driving ForceManager’s responsibility or consumer’s wishes
Manager’s responsibility
Consumer’s Wishes
Greenwashing
FocusShareholders vs. Stakeholders
Stakeholders Shareholders Sharholders
CSR vs. Sustainability Sustainability CSR n/a
‘Born sustainable’ or ‘grown “sustainable”’
Born sustainable Grown sustainable
n/a
Group 1: Terra Nova Consultants
E
nviro
nmen
tal
Per
form
ance
Economic Performance
The Good
8th July 2010
23
The Ugly
The Ugly
The Bad
The Good
Group 1: Terra Nova Consultants
24
8th July 2010