Grouping Texts IMod

By Carl Tupper and Gemma Parker

Carl’s Texts

Text 1Reference:

Location: DVD cover

Name: Batman: The Dark Knight

Date found: 21st October 2009

Genre of film: Action

Text 2Location found: www.bupropion.com/.../wellbutrin-advert.html Date found: Wednesday 21 October 2009

Text 3

Location Found: beacononline.wordpress.com/2008/09/20/ Date Found: Wednesday 21st October 2009

Text 4

Location found: www.cyber-heritage.co.uk/women/ Date found: Thursday 22nd October 2009

Text 5

Location found: jasonstewartdesigner.wordpress.com/.../ Date found: Wednesday 21st October 2009

Text 6A Speech by The Queen“My lords and members of the House of Commons, my government will pursue policies aimed at meeting the challenges which the United Kingdom faces at home and abroad. A stable economy is the foundation of a fair and prosperous society. My government will continue to maintain low inflation, sound public finances and high employment. At the heart of my government's programme will be further action to provide strong, secure and stable communities, and to address the threat of terrorism. My government will put victims at the heart of the criminal justice system, support the police and all those responsible for the public's safety, and proceed with the development of ID cards. [...]Members of the House of Commons. Estimates for the public services will be laid before you. My lords and members of the House of Commons. My government will work closely with the devolved administrations in Scotland and Wales. My government will work towards the restoration of devolution in Northern Ireland, including by bringing forward legislation. The Duke of Edinburgh and I look forward to our State Visit to the United States of America in May 2007 to celebrate the 400th anniversary of the Jamestown Settlement. We also look forward to receiving the President of Ghana and Mrs Kufuor. My government remains committed to peace in the Middle East. It will continue to work to find a lasting settlement between Israel and the Palestinians, to support the new Iraqi government in its efforts to build an enduring constitutional settlement, and to assist the government of Afghanistan. My government will work with the United Nations and European Union partners to prevent the spread of weapons of mass destruction, including addressing international concerns over North Korea and Iran, and to promote good governance. My government will continue to work to build an effective and globally competitive European Union and will also work to strengthen the North Atlantic Treaty Organisation. My government will contribute to a modern and inclusive United Nations and will work to take forward the World Trade Organisation Doha talks. My government will continue its focus on Africa, including by seeking a resolution to the crisis in Darfur. I look forward to visiting Kampala next year for the Commonwealth Heads of Government Meeting. My government will work to foster a strong partnership between Europe and the United States of America in order to meet these objectives. Other measures will be laid before you. My Lords and Members of the House of Commons: I pray that the blessing of Almighty God may rest upon your counsels.”

Location Found: http://www.number10.gov.uk/Page17665

Date Found: Thursday 22nd October 2009

Date Published: 3rd December 2008

Text 7

Location Found: New MagazineDate Found: Wednesday 21October 2009Date Published: October 2009

Text 8

Location Found: Cover of the book ‘Chasing Darkness’ by Robert CraisFirst Published: 2008Date Found: Thursday 22nd October 2009

Gemma’s Texts

Text 1The Spiderwick Chronicles ExcerptLocation found: The Spiderwik Chronicles, Goblins Attack book by Toni DiTerlizzi and Holy BlackDate found: Thursday 22nd Oct 2009Published exclusively for Nestle breakfast cereals 2007

Text 2

The Works of John Keats IntroductionLocation Found: The wordsworrth Poetry Library Book “The Works of John Keats (pg xi)Date Found: Wednesday 21st October 2009Second edition published: 1994

Text 3Location Found: The Sun NewspaperDate Found: Thursday 22nd October 2009

Text 4

White Fang ExcerptLocation Found: Paragon Children’s Classics Book (pg 133, chpt. 4 : ‘The Clinging Death’ by Jack LondonDate Found: Thursday 22nd October 2009Date published: 1906

Text 5Time To Play advertLocation found: Sainsbury’s Gift GuideDate Found: Wednesday 21st October 2009Time Of Print: (09/09)

Text 6

Geography Textbook excerptLocation Found: “Revise OCR Geography Scecification C” textbook by Liz Hattersly pg 38Date found: Thursday 22nd October 2009First Published: 2002

Text 7Halle Berry2002 Oscar Acceptance Address for Best Leading Actressdelivered 24 March 2002, Hollywood, CA

Oh, my god. Oh, my god. I'm sorry. This moment is so much bigger than me. This moment is for Dorothy Dandridge, Lena Horne, Diahann Carroll. It's for the women that stand beside me, Jada Pinkett, Angela Bassett, Vivica Fox. And it's for every nameless, faceless woman of color that now has a chance because this door tonight has been opened. Thank you. I'm so honored. I'm so honored. And I thank the Academy for choosing me to be the vessel for which His blessing might flow. Thank you.I want to thank my manager, Vincent Cirrincione. He's been with me for twelve long years and you fought every fight and you've loved me when I've been up, but more importantly you've loved me when I've been down. You have been a manager, a friend, and the only father I've ever known. Really. And I love you very much.I want to thank my mom who's given me the strength to fight every single day, to be who I want to be and given me the courage to dream, that this dream might be happening and possible for me. I love you, Mom, so much. Thank you. My husband, who is just a joy of my life, and India, thank you for giving me peace because only with the peace that you've brought me have I been allowed to go to places that I never even knew I could go. Thank you. I love you and India with all my heart.I want to thank Lions Gate. Thank you. Mike Paseornek, Tom Ortenberg for making sure everybody knew about this little tiny movie. Thank you for believing in me. Our director Marc Forster, you're a genius. You're a genius. This moviemaking experience was magical for me because of you. You believed in me; you trusted me and you gently guided me to very scary places. I thank you. I want to thank Ivana Chubic. I could have never figured out who the heck this lady was without you. I love you. Thank you. I want to thank Lee Daniels, our producer. Thank you for giving me this chance, for believing that I could do it. And now tonight I have this. Thank you.

I want to thank my agents -- CAA, Josh Lieberman especially. I have to thank my agents -- Kevin Huvane, thank you. Thank you for never kicking me out and sending me somewhere else. Thank you. I, I, I, who else? I have so many people that I know I need to thank. My lawyers -- Neil Meyer, thank you. Okay, wait a minute. I got to take...seventy-four years here!! Ok. I got to take this time! I got to thank my lawyer, Neil Meyer, for making this deal. Doug Stone. I need to thank lastly and not leastly, I have to thank Spike Lee for putting me in my very first film and believing in me. Oprah Winfrey for being the best role model any girl can have. Joel Silver, thank you. And thank you to Warren Beatty. Thank you so much for being my mentors and believing in me.Thank you! Thank you! Thank you!

Halle Berry SpeechLocation found: www.americanrhetoric.com/speeches/halleberryoscarspeechDate Found: Thursday 22nd October 2009

Text 8

Location found: http://farm3.static.flickr.com/2048/2253461021_b2d1590952.jpgDate found: Thursday 22nd October 2009

Our Analysis of the Texts

Table used-easy to use

Light Flows around charcters

All of the best reviews noted

More to offer

Surname largest –more recognisable

Iconic image of ‘Bat’ also symbolic as representative of the ‘Batman’ – fear, danger etc.Position of character-

centre-stance shows power. Photo angle suggests we are smaller than him

Snapshots entice customer to buy-intriguing

Sophisticated lexis- ‘triumvirate’

Proximity of people suggest intimacy

Smile suggest happiness and satisfaction with product

Polite and formal lexis- ‘please consult’

Recognisable logo used to identify. Gives insight into advert before it is read

Facts used-’an incidence of greater than 5%’

Technical lexis types ‘placebo in inpatient’

White clothing worn-suggests purity and simplicity

Purple colour scheme hints at target audience

Alliteration- ‘Public Places’

Font used is bold and largest. Seems ‘stamped’ to make it a final decision

Bold-important info states topic of text

Suggest considered all points and loopholes- ‘Provide/have’

Bullet points create fast and easy absorption of text. Lists suggest regulations and rules

Lexical fields used-smoking

Repetition of info indicates overemphasis

Further breakdown of info

Connotations of red-warning, danger and consequences of disobeying

Jargon lexis

Not a photo-drawing, old connotations

Archaic lexis- ‘loggy’ also a dialect

Promotes aspects women find appealing-’health’- also a metaphor. Not actually health in a bowl

We would say ‘bowlful’

Harsh sounds-dissonance- ‘Crunchy Kelloggs Corn’

Pejoration of controversial image. How women were supposed to look and how we regard these stereotypes now

Negative adjectives to describe previous alternatives- ‘hot’, ‘heavy’, ‘loggy’.

Positive adjectives to describe new brand – ‘delicious’, ‘crunchy’, ‘golden brown’, ‘oven fresh’

Comparative adjective ‘lighter’ ‘Red and green packet’-iconic phrase

Recognisable logo

French culture recognition. Different target audiences, more than one culture rather than gender based

Ornate/elegant border-shows sophistication

Line drawing adds simplicity. Style is pop art-ish, links to previous eras

Close together suggest intimacy

More than one audience considered

Pure contrasts with evil in colours chosen

Background tone graduation. More appealing to women

Colour scheme black and white-opposites attract

A Speech by The Queen“My lords and members of the House of Commons, my government will pursue policies aimed at meeting the challenges which the United Kingdom faces at home and abroad. A stable economy is the foundation of a fair and prosperous society. My government will continue to maintain low inflation, sound public finances and high employment. At the heart of my government's programme will be further action to provide strong, secure and stable communities, and to address the threat of terrorism. My government will put victims at the heart of the criminal justice system, support the police and all those responsible for the public's safety, and proceed with the development of ID cards. [...]Members of the House of Commons. Estimates for the public services will be laid before you. My lords and members of the House of Commons. My government will work closely with the devolved administrations in Scotland and Wales. My government will work towards the restoration of devolution in Northern Ireland, including by bringing forward legislation. The Duke of Edinburgh and I look forward to our State Visit to the United States of America in May 2007 to celebrate the 400th anniversary of the Jamestown Settlement. We also look forward to receiving the President of Ghana and Mrs Kufuor. My government remains committed to peace in the Middle East. It will continue to work to find a lasting settlement between Israel and the Palestinians, to support the new Iraqi government in its efforts to build an enduring constitutional settlement, and to assist the government of Afghanistan. My government will work with the United Nations and European Union partners to prevent the spread of weapons of mass destruction, including addressing international concerns over North Korea and Iran, and to promote good governance. My government will continue to work to build an effective and globally competitive European Union and will also work to strengthen the North Atlantic Treaty Organisation. My government will contribute to a modern and inclusive United Nations and will work to take forward the World Trade Organisation Doha talks. My government will continue its focus on Africa, including by seeking a resolution to the crisis in Darfur. I look forward to visiting Kampala next year for the Commonwealth Heads of Government Meeting. My government will work to foster a strong partnership between Europe and the United States of America in order to meet these objectives. Other measures will be laid before you. My Lords and Members of the House of Commons: I pray that the blessing of Almighty God may rest upon your counsels.”

‘My’ suggests possession. ‘My government…’ repeated for emphasis. Statement of power

Traditional and supportive of country’s beliefs system. Relates to royal family being chosen by God.Throughout speech relates to her command. Admits someone is higher than her

‘Heart’-Metaphorical-suggest central organ of government. Repeated in reference to criminal system

Many proper nouns used

Incentives given-rule of three-advertisement property

‘Commited’ shows determination

Many modal auxiliaries-shows necessity/possibility- ‘will’

Spoken yet seems like written from vocab and style

Conflict with current context now. Contradictory to actual action

Stressed syllable- ‘er’ in ‘winter’ and ‘ir’ in ‘Inspiration’

Italics on words associated with desire

Blurred background puts product in focus

Colours are all soft and associated with caramel. Meaning of ‘carte dor’ is ‘golden menu’-golden shown through caramel colours

Recognisable logo

Lexical field-ice cream

Sense of rhyme- ‘Away’ and ‘day’

Imperative to eat more of this Rhyme

Adjectives used in description ‘piping hot’, ‘coldest’, ‘gently’ make it attractive

Superlative ‘coldest’-sells product more.

Black silhouette on red suggest blood and gothic connotations

Inter-contextual reference to another conspiracy author

Questionable themes-intrigue

Rhetorical questions-reader can make own suspicions

Genre:crime

Technical lexis-’homicide’

Incorporates theme of innocence

Same writing seen on murder file

Irony of sentence being placed in the shadows

Metaphorical darkness-literal and also linked to the murderer

Audience: young children/fantasy readers

Simile -’as shrill as a bird’s’

‘Must’ modal auxiliary

Possible intonation

Simple sentences and compound

Collective noun-’stack’

Active voice

American dialect-’garbage’

Share lexical field

Finite verb-’rooting’

Exclamatory and interrogative sentences

Definite article –’the’

Adjectives-’old’, ‘cluttered’

Complex sentence structureAnecdotal elements

Complex language-’virulent critical attacks’, ‘facetiousness’

Lexical and semantic field: spiritual/religious

Facts used-’born in 1795’

Writer bias toward topic-’much-loved’

Abstract noun-’love’

Definite article- ‘the’

Proper nouns

Anaphoric referencing

Advertisement of cheap merchandise. All Halloween themed. Context recognisable.

Contradictory statement in title. Declarative sentence

Orange back colour-Halloween.

Cut into sections. Easier to digest for reader.

Expression suggests surprise. Connotations of humour in social context of boy and girl

Irony of girl scaring boy

Posture of boy-scared

Repetition of word ‘from’-sells it more

Iconic images

Suggest happiness and funLink between text and images

Imperative of ‘try something new today’

Used as a demonstrative determiner

Complex and formal lexis

Prepositions

Anaphoric referencingAmerican dialect

Relates to context. American financial crisis at the time

Personal pronouns suggest action from speaker

Grammar rules broken-suggest word spoken faster than expected pause

Dialect

Many exclamatory and interrogative sentences

Comparative adjective Personal pronouns

Tag questions- want an answer

Typography-’to play’ is in largest font. Text flows around child. Placed on white background.

Product aimed at target audience

Possessive adjective ‘our’ makes it personalised and directs credit of advert

Red font suggest ChristmasMetaphor ‘light up’

suggest connotations of bright atmosphere and lightbulbs on trees

‘Selection’- Suggest variety-consideration of audience

Child in foreground and blurred background-focus on child.

Pun on ‘watch’

Associations with playing more with children

‘Ben 10 ultimate’-says it is the bestImage of mouse-iconic and symbolic

Technical lexis- ‘floods’ and ‘discharge’

Lexical fields used

Bold words highlight importance and associated relevance-draws attention

Questions used as discourse markers

Proper nouns

Facts used

Connective in sentence acts as discourse marker ‘Some of them are natural; some of them…’

Simple and compound sentences

Definition within definitions

Whole box is context

Halle Berry2002 Oscar Acceptance Address for Best Leading Actressdelivered 24 March 2002, Hollywood, CA

Oh, my god. Oh, my god. I'm sorry. This moment is so much bigger than me. This moment is for Dorothy Dandridge, Lena Horne, Diahann Carroll. It's for the women that stand beside me, Jada Pinkett, Angela Bassett, Vivica Fox. And it's for every nameless, faceless woman of color that now has a chance because this door tonight has been opened. Thank you. I'm so honored. I'm so honored. And I thank the Academy for choosing me to be the vessel for which His blessing might flow. Thank you.I want to thank my manager, Vincent Cirrincione. He's been with me for twelve long years and you fought every fight and you've loved me when I've been up, but more importantly you've loved me when I've been down. You have been a manager, a friend, and the only father I've ever known. Really. And I love you very much.I want to thank my mom who's given me the strength to fight every single day, to be who I want to be and given me the courage to dream, that this dream might be happening and possible for me. I love you, Mom, so much. Thank you. My husband, who is just a joy of my life, and India, thank you for giving me peace because only with the peace that you've brought me have I been allowed to go to places that I never even knew I could go. Thank you. I love you and India with all my heart.I want to thank Lions Gate. Thank you. Mike Paseornek, Tom Ortenberg for making sure everybody knew about this little tiny movie. Thank you for believing in me. Our director Marc Forster, you're a genius. You're a genius. This moviemaking experience was magical for me because of you. You believed in me; you trusted me and you gently guided me to very scary places. I thank you. I want to thank Ivana Chubic. I could have never figured out who the heck this lady was without you. I love you. Thank you. I want to thank Lee Daniels, our producer. Thank you for giving me this chance, for believing that I could do it. And now tonight I have this. Thank you.

I want to thank my agents -- CAA, Josh Lieberman especially. I have to thank my agents -- Kevin Huvane, thank you. Thank you for never kicking me out and sending me somewhere else. Thank you. I, I, I, who else? I have so many people that I know I need to thank. My lawyers -- Neil Meyer, thank you. Okay, wait a minute. I got to take...seventy-four years here!! Ok. I got to take this time! I got to thank my lawyer, Neil Meyer, for making this deal. Doug Stone. I need to thank lastly and not leastly, I have to thank Spike Lee for putting me in my very first film and believing in me. Oprah Winfrey for being the best role model any girl can have. Joel Silver, thank you. And thank you to Warren Beatty. Thank you so much for being my mentors and believing in me.Thank you! Thank you! Thank you!

Comparative

Rule of three

Repetition-exaggeration/hyperbole

Expected discourse markers for Oscar speech- ‘I want to thank…’Personal pronouns-to do with her-emphasis on special moment.

Double exclamation mark-possible change in tone

Adjective make seem modest- ‘little tiny’

Simple sentences

Modal auxiliary- ‘could’

Abstract noun- ‘loved’

Rhetorical questions

Blue colours contrast with white. Strange choice. Usually means peace

Indicated target audience

Imperative sentencesJargon lexis

More complex lexis

Iconic image used. Recognisable as transmitter

Simple shapes don’t overcomplicate

Modal auxiliary ‘may’

Acronym

Our Groupings

Graphology• Iconic and Symbolic imagesIconicTime to play, SymbolicWellbutrin, Emporio Armani, Chasing Darkness, Iconic and SymbolicBatman, Radio notice, Kelloggs, Carte D’Or, Halloween, The effect of an iconic image is to help the reader to

understand what the article is about. For symbolic images, they help to intrigue the reader and they have to apply their own knowledge to the text.

Our Groupings

Graphology• TypographyTime to play – style, colour effect, sizeHalloween – decoration, capitals, style, boldChasing Darkness – Bold, size, colour, styleCarte D’Or – colour, italics, size capitalsSmoking – colour, bold, capitals, underlining, style.Wellbutrin – decoration, capitals, bold, size. The effect of typography help to attract the readers

attention to specific places and place emphasis on these points.

Our Groupings

• Speech and writingQueens speech – spoken but seems written, uses

formal lexis and styleHalle Berry speech – uses both aspects of written

and spoken language, formal lexis and repetition.

Spiderwick chronicles – Written but seems spoken through the use of intonation but italics.

Can help the reader understand the text more and helps with the imagination of context.

Our Groupings

• Lexis used• Sophisticated and Complex• Batman, Speech by Queen, Keats intro, White

Fang, Geography book.• Colloquial and informal • Kelloggs, Emporio Armani, White Fang, Time to

Play, Halle Berry, Halloween.• It helps to determine the target audience and

can change the perceptions of the text.

Our Groupings

• Phonology• Kelloggs-uses dissonance• Carte D’or-uses rhyme and stressed syllables for

intonation• The effect of dissonance helps to make it more

memorable and makes it stand out more due to the emphasis being placed on these words.

• The effect of rhyme and stressed syllables also help to make it stand out from the rest of the text.

Our Groupings

• Target audience• Younger audience• Spiderwick Chronicles, Saninsburys, Halloween and

Time to Play• Older audience- Wellbutrin, Smoking Ban, Emporio

Armani, Carte D’or, Chasing Darkness, Queens Speech, Keats, Halle Berry and Radio Sign

• In between, Batman, Kelloggs and Geography book• It determines who they are targeting and creates the

context of the text.

Our Groupings

• Primary Purpose• Informative-• Smoking Ban, Queen Speech, Geography book,

Radio notice• Persuade-Wellbutrin, Kelloggs, Emporio Armani,

Carte D’or, Time to Play, Halloween• Entertain-Batman, Chasing Darkness, White

Fang, Keats Intro, Spiderwick chronicles, Halle Berry speech

• Also determines the target audience and generalizes the context of the other features.

Our Grouping

• Personal pronouns and adjectives• Narrative sense-White Fang, • Possessive sense-Queen speech, Time to

Play, Keats Intro, Spiderwick Chronicles, Halle Berry speech.

• When use in a narrative sense it creates a first person viewpoint and allows opinions to be shared. In a possessive sense, it is used to control something.

Our Groupings

• Adjectives• Comparative- Kelloggs, White Fang, Halle Berry• Superlatives-Carte D’or• Normal adjective-Kelloggs, Carte D’or, Spiderwick

Chronicles, Keats intro, White Fang, Halle Berry• Possessive-Time to Play, Queens Speech• The effect of comparatives help to contrast it with

something else usually making it better. Superlatives make it seem the best and normal adjectives help to describe. Possessive adjectives make it seem like it belongs to them.

Our Groupings

• Hidden And Literal Meanings• Metaphors-Halle Berry, Time to play, Kelloggs, Emporio

Armani, Queen speech• Declarative (denotative)-Halle Berry, White Fang, Time to

Play, Keats intro, Spiderwick chronicles, Geography textbook, Halloween, Batman, Wellbutrin, Smoking Ban, Kelloggs, Queen speech, Carte D’or, Chasing Darkness

• Metaphors help to give accurate descriptions of something whilst also portraying a hidden meaning which the reader has to find themselves. Declarative sentences help to state the exact meaning of sentence without the need for any interpretation.