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Grow Your Business by Extending Your PBAS Product Range Alex Goncharov, Sr. Director, PBAS / PPA Product Marketing Victor Batraev, PBAS Program Manager

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Grow Your Business by Extending Your PBAS Product Range Alex Goncharov, Sr. Director, PBAS / PPA Product Marketing Victor Batraev, PBAS Program Manager

Profit from the cloud™ | 2

Agenda

• Latest Release

• Multi Server Shared Hosting

• Road Map

• Increase Revenue with Hosted Voice

• Increasing revenue with Platform-as-a-Service offerings

Profit from the cloud™ | 3

Complete automation solution for small and medium hosting businesses Parallels Business Automation Standard

• Easy to deploy

• Ready to use, right out of the box

• Full range of traditional hosting services

• Backed by 12 years of feedback and development

• Serves over 600 providers

Parallels Business Automation Standard (PBAS)

Profit from the cloud™ | 5

Parallels Business Automation Standard 4.2

• Affiliate Program module • Integration with Kayako Fusion • Unified Interface • Flexible hosting plans’ configuration • Fixed-amount discounts • Enhanced security

Profit from the cloud™ | 6

• Integration with Plesk Automation • Support for Parallels Cloud Server • Support for MySQL 5.x • Improved VPS management • Many other improvements…

Parallels Business Automation Standard 4.3

Profit from the cloud™ | 7

• Enables high performance, high availability VPS services and increases resource limits

- New container layout stores all files in a single image - Create virtual machines with up to 32 CPU cores, 128 GB of RAM, and 5 TB of

virtual disk space. • Increase the number of running containers per Parallels server

- Memory and IOPS deduplication - Efficiently caches identical files found in multiple containers to reduce I/O and

memory bottlenecks. • Speeds up container creation

- Pre-install application templates to OS EZ template caches to speed up container creation

• Eliminates service outages for end users during system updates. - Rebootless updates

• Simplifies server maintenance and reduces support cost - Standard Yum utility replaces the vzup2date utility

Why upgrade to Parallels Cloud Server 6 ?

Profit from the cloud™ | 8

• PHP settings configuration

• Mail server configuration for Linux

• Log rotation by date

• New web statistics engines

Enhanced Integration with Parallels Plesk Panel

Profit from the cloud™ | 9

• “Send auth code” available for eNom, OpenSRS, MIT plugins

• Domain lock is available in control panel

• Prevent renewal if domain was transferred away

EPP Code Retrieval

Profit from the cloud™ | 10

• MySQL 5.x Support - Local Data Base is upgraded automatically to

MySQL 5.0 - Remote Data Base remains on current version

• Enhanced Name Server management: - Latest version of Bind is supported for slave NS - It’s possible to recreate and change NS type - It’s possible to change NS IP

• Custom attributes: - New “Description” field - “Attribute name” is now multi-lingual field

Other Enhancements

Profit from the cloud™ | 11

“Daddy, all your calls and meetings for this week are fixed now !”

— Alexandra Goncharova 9 month old

Multi Server Shared Hosting

Profit from the cloud™ | 13

Shared hosting

Overview: Parallels Business Automation Standard

Shared hosting

VPS hosting

VM hosting

Dedicated

SERV

ICES

SSL certificates

Domain Registration

License Management

DNS

CORE

Billing

Provisioning

Monitoring

Management Node PBAS Management Node

Web Panels

Online Store

Profit from the cloud™ | 14

Shared Hosting Infrastructure

Shared hosting

Profit from the cloud™ | 15

How to Improve Shared Hosting Infrastructure?

• Not very efficient • Multiple licenses • Manual administration

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Profit from the cloud™ | 16

Multi Server Solution: Parallels Plesk Automation

• More Efficient • More Secure • Cost Effective • Simpler Administration

Parallels Plesk Automation Management Node

Web Nodes (Linux / Windows)

Centralized Email Nodes / Antivirus / Anti-Spam

Centralized DB Nodes

Profit from the cloud™ | 17

Multi Server Solution: Parallels Plesk Automation

• More Efficient • More Secure • Cost Effective • Simpler Administration

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Web Server, E-mail Server, Antivirus and Anti-spam, Database Server, DNS Server

Parallels Plesk Automation Management Node

Web Nodes (Linux / Windows)

Centralized Email Nodes / Antivirus / Anti-Spam

Centralized DB Nodes

Profit from the cloud™ | 18

Adopt Parallels Plesk Automation Now • Scalable

• Simplified Administration

• Provides growth path to PA

• Comes with your Plesk

unlimited leased license

• FREE unlimited support

• FREE integration training

How to Integrate?

Profit from the cloud™ | 20

Deploying PPA is a simple and fully automated task: • Run PPA installation

- [root@server /]# wget http://download1.parallels.net/ppa/11.0/ppa_installer.sh

- [root@server /]# chmod +x ppa_installer.sh [root@server /]# ./ppa_installer.sh --password panel --admin_email [email protected]

• Attach new Service Nodes from UI

Deploying Parallels Plesk Automation

Profit from the cloud™ | 21

• Adding PPA and Launching new services

Integrating Parallels Plesk Automation

1. [PPA] Configure PPA system parameters in System >

Settings > System Properties

2. [PPA] Allow access to PPA Public API from PBAS node at System > Settings > Public API Manager

3. [PBAS] Register PPA node in PBAS

4. [PPA] Setup DNS synchronization - Configure DNS resource to use PBAS as NS - Create or adjust service templates

5. [PBAS] Synchronize service templates in PBAS

6. [PBAS] Create new Hosting Plan

Profit from the cloud™ | 22

Integrating Parallels Plesk Automation

Profit from the cloud™ | 23

Integrating Parallels Plesk Automation

Profit from the cloud™ | 24

Subscription Migration to Plesk Automation

Migrate hosting from standalone Plesk 8.6, 9.5 nodes to Parallels Plesk Automation for: • Better security • New features • Centralized management Parallels Plesk Automation replaces Parallels Plesk Expand

Parallels Business Automation Standard Roadmap

Profit from the cloud™ | 26

“Daddy, you need to show some cool animations, otherwise we will fall asleep!”

— Alexandra & Olga Goncharova

Profit from the cloud™ | 27

Development Plans:

CORE

Web Nodes

Central Email Node

Central DB Node PCS Nodes

PBAS 4.3 - Available Now

Monitoring

Provisioning:

- Shared Hosting CORE

Parallels Plesk Panel Nodes

PVC / PSBM Nodes

License Management

DNS

Online Store

Billing

Monitoring

Provisioning

PBAS Management Node

PPA Management Node

PCS Nodes

Profit from the cloud™ | 28

Development Plans: CO

RE

Parallels Plesk Panel Nodes

PCS Nodes

Web Nodes

Central Email Node

Central DB Node PCS Nodes

PCS Nodes

Xen Nodes

PBAS 4.5 – June 2013

Monitoring

License Management

DNS

Online Store

Billing

Monitoring

Provisioning:

- Shared Hosting

- VPS/VM Hosting

Provisioning

PBAS Management Node

PPA Management Node

CORE

Profit from the cloud™ | 29

Development Plans: CO

RE

Parallels Plesk Panel Nodes

PCS Nodes

Web Nodes

Central Email Node

Central DB Node PCS Nodes

PCS Nodes

Xen Nodes

PBAS 5.0 Q1 2014

Monitoring

License Management

DNS

Online Store

Billing

Monitoring

Provisioning:

- Shared Hosting

- VPS/VM Hosting

- SaaS Hosting

Provisioning

PBAS Management Node

PPA Management Node

CORE

Profit from the cloud™ | 30

Monitoring

Moving Forward:

Monitoring

License Management

DNS

Online Store

CORE

Parallels Plesk Panel Nodes Web Nodes

Central Email Node

Central DB Node

PCS Nodes

Xen Nodes

Billing

Provisioning

Monitoring

Provisioning:

- Shared Hosting

- VPS/VM Hosting

- SaaS Hosting

PBAS 5.5 2014

Provisioning

PBAS Management Node

PPA Management Node

PCS Nodes

PCS Nodes

CORE

Profit from the cloud™ | 31

March 2013 — PBAS 4.3.3: • New dynamic online store • Conflict resolver for PPA subscriptions June 2013 — PBAS 4.5: • Support for Cloud Infrastructure module

- Containers and VM - Parallels Cloud Server and Xen - High availability - Easy upsell - Automatic Plesk provisioning for both CTs and VMs - Automatic periodic backups - Web console

• Support for Parallels Presence Builder in Parallels Plesk Automation • Migration tool for Plesk Client, VM and VPS subscriptions’ migration to

Parallels Plesk Automation • CentOS 6 and RHEL 6 for PBAS management node

Parallels Business Automation Standard Roadmap

Profit from the cloud™ | 32

Q1 2014 — PBAS 5.0: • Support for APS 2.0 Service Controller:

- Applications from http://apsstandard.org/ catalog • Cloud Infrastructure module (phase II):

- Multiple VMs in one subscription - Images - VLANs - Load balancer - Pay-as-you-go billing - Hourly billing - Different prices for stopped/started VMs

• Improved License Management • Billing improvements • Notification system improvements

Parallels Business Automation Standard Roadmap

Profit from the cloud™ | 33

Parallels Plesk Panel Nodes

PVC / PSBM Nodes

Web Nodes

Central Email Node

Central DB Node PCS Nodes

Parallels Business Automation Standard

License Management

DNS

PBAS

Man

agem

ent N

ode

Billing

Provisioning

Monitoring

VPS/VM hosting

Domain Registration

Shared hosting

Dedicated PP

A M

anag

emen

t Nod

e

Monitoring

Provisioning

Shared Hosting

VM Hosting - 2013

SaaS Hosting - 2014 SaaS - 2014

New

Onl

ine

Stor

e 20

13

Extensions

New Online Store SSL Certificates

VPS Hosting - 2013

PBAS Management Node

PPA Management Node

Increase Revenue with Hosted Voice

Bryan Goode CEO Infratel

Profit from the cloud™ | 35

Why don’t more SMBs have a phone presence? Often they don’t know that a tool exists that … • Delivers simple, yet

professional, cloud-based phone presence

• Integrates phone presence directly with their website

• Utilizes mobile phones and require no new equipment

• Is available directly thru their webhost

The Phone is Critical to ‘Contact Us’ Experience

(**) Source – Parallels SMB Research;

Profit from the cloud™ | 36

The Solution: Infratel MightyCall™

Plans are simple and affordable • Entrepreneur Plan - $9.99/mo, includes unlimited users and 300 minutes • Unlimited Plan - $29.99/mo, includes unlimited users and unlimited minutes

Profit from the cloud™ | 37

• Leading online suite builder and hosting company

• Incorporated MightyCall into signup process to allow customers to add a business phone number to their account

• 600 MightyCall Signups/Month

Partner Success Story

Profit from the cloud™ | 38

Turnkey Voice Solution for PBAS

• Automated

billing/provisioning

• Incorporate within

PBAS storefront

• Edit users in PBAS

Profit from the cloud™ | 39

Infratel – A Perfect Fit

• 70% of your customers need a simple voice solution

• Easily tap into this demand with MightyCall – fully turnkey service

• Out-of-the-box PBAS integration

• See us at Booth 209 for a demo!

Thank you Bryan Goode [email protected]

Increasing Revenue with New Platform-as-a-Service Offerings

Dmitry Sotnikov, COO, Jelastic

Profit from the cloud™ | 42

• Both mobile and web keep growing exponentially

• App change pace keeps accelerating

The World Keeps Adding More Applications

• ISVs, start-ups, SIs, and enterprises are all part of the application rush

Profit from the cloud™ | 43

0

0.5

1

1.5

2

2.5

3

3.5

2011

2012

2013

2014

2015

2016

PaaS Market ($bln)

PaaSMarket($bln)

These Apps Need to Be Hosted Somewhere

Source: Gartner, Nov 2012

• Platform as a Service provides a virtual environment for developers to create and deploy their apps with ease and speed.

• J elastic is a Platform-as-a-Service that hosting companies can launch on their hardware to become PaaS providers

Profit from the cloud™ | 44

Profit from the cloud™ | 45

“Jelastic makes it easy and efficient to host Java and PHP sites and applications. You simply deploy your code to the cloud, and leave the server administration to Jelastic.”

—Lauri Kasti, CEO, Planeetta Internet

“UK developers are fed up with the system administration headaches of running their own servers. It eats up a lot of valuable time, which users prefer to spend developing cool new software! Layershift’s new innovative cloud platform is here to rescue UK Java and PHP developers from long deployment times and platform-specific programming.”

— Andrew Cranson, Managing Director

Partners Success Stories

Profit from the cloud™ | 46

Out-of-Box PBAS Integration

• Integrated end-customer experience and SSO

• Auto recharge • Full admin control in PBAS

Profit from the cloud™ | 47

• The fastest growing hosting/cloud segment • Easily tap into ISV, developer, SI audience • Automated provisioning enables any Java/PHP app hosting:

- Wordpress, - Joomla, - Drupal, - Alfresco, - Liferay, - Minecraft, - Many-many more popular applications

• Out-of-the-box integration to PBAS • Automated scaling let customers start at $10/month and

quickly grow to $100 and more • Enables upselling multiple add-ons: IP addresses, domain

names, SSL certificated, SMTP service, storage and more

Jelastic : PaaS for Hosters

Visit our booth 213 To Receive Special Gift

Contact us at [email protected]

Next Steps

Profit from the cloud™ | 50

• Upgrade to the latest PBAS 4.3.2 - Take advantage of Parallels Cloud Server

• Deploy Parallels Plesk Automation infrastructure - Launch new PPA powered services - Provide feedback and enhancement requests

• Attend Free Parallels Plesk Automation integration training - On 14-15 Feb - Ask your account manager to register - Coupon code: PPA2013

• Ask questions and provide suggestions: [email protected]

Next Steps

Q&A

Thank You