grow your business from...create a true omnichannel experience by leveraging the strengths of both...

LEAS ING OPPORTUNIT IES / 2020

GROW YOUR BUSINESS FROM CLICKS TO BRICKSFollow the journey of your customer to Tanger properties, a proven partner in your future retail success.

SET THE HALO EFFECT IN MOTION

IN SHORT, PHYSICAL STORES ARE ESSENTIAL TO ANY SUCCESSFUL

RETAIL STRATEGY. NOT ONLY DO THEY DRIVE ONLINE ENGAGEMENT,

BUT THEY ALSO POSITIVELY IMPACT BRAND PERCEPTION AND HELP

TO ATTRACT NEW CUSTOMERS. THOSE RETAILERS THAT INNOVATE AND

CREATE A TRUE OMNICHANNEL EXPERIENCE BY LEVERAGING THE

STRENGTHS OF BOTH PHYSICAL AND DIGITAL WILL MEET THE NEEDS

OF TODAY’S INFORMED AND EMPOWERED CONSUMERS AND WILL

ULTIMATELY COME OUT ON TOP.

—ICSC

When a new store is opened in a market, web traffic to that retailer tends to increase after the store opening.

The average increase in web traffic was 37% (emerging brands at 45%; established brands at 36%).

The share of web traffic in that market increased by an average of 27%.

Increased share of web traffic occurred in 80% of the store openings and markets analyzed.

Emerging brands—those 10-years old or less—tend to see a greater increase in share of web traffic, increasing by an average of 32%.

Resource: Halo Effect study by Alexander Babbage

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TANGER EXPERIENCE | DIGITALLY NATIVE EDIT ION 2

ACCORDING TO THE DATA, WHEN A CONSUMER SPENDS $100

ONLINE THEN GOES TO A PHYSICAL STORE WITHIN 15 DAYS

OF THAT PURCHASE, THEY SPEND AN ADDITIONAL $131 FOR A

TOTAL OF $231. THE HALO EFFECT IS EVEN MORE POWERFUL FOR

SHOPPING THAT BEGINS IN STORES AND MOVES ONLINE. TOTAL

AVERAGE NET SPENDING IS $267 WHEN SHOPPERS BEGIN WITH A

$100 TRANSACTION AT A PHYSICAL STORE LOCATION.” —ICSC

OUTLET SHOPPING VS.TRADITIONAL SHOPPINGWHY OUTLETS BY THE NUMBERS

86 minutes

65 minutes

Tanger Outlets

Traditional

LONGER DWELL TIMES

$261$103

Tanger Outlets

Traditional

MUCH HIGHER SPEND

8.62.1

Tanger Outlets

Traditiona l

MORE STORES VISITED

5%28%

Tanger Outlets

Traditional

LOWER WALKOUT RATE(DID NOT PURCHASE)

36%Tanger Outlets

Outlet centers provide a natural context for perceived savings

MORE PERCEIVED SAVINGS

“In good times people love a bargain, and in tough times, people need a bargain.” —Steven B. Tanger


Direct touchpoint with the consumer.

Maintain integrity of your brand through control of product placement and pricing.

Control your brand experience by moving markdowns out of the experiential environment where you are showcasing your new products.

Clear through excess inventory in a sustainable way.

One of the most profitable channels with lower cost of occupancy, higher margins and lower customer acquisition and logistics costs.

Consistent value for quality merchandise from sought-after brands.

Social, experiential shopping experience.

Tactile interaction with the products prior to making a purchase.

When discretionary spending is under pressure in a down economy, people focus on value and Tanger is synonymous with Savings or Value.

FOR RETAILERS

FOR CONSUMERS

OUTLETS ARE AN IMPORTANT COMPONENT OF OMNICHANNEL RETAIL

GROW YOUR DIGITAL ENGAGEMENT WITH A BRICK AND MORTAR STORE

Among the desired amenities tested in the most recent Tanger Database Study, “purchase online and pickup in-store” ranked third after “more digital and mobile coupons” and “more food options” an indication that shoppers would positively respond to an enhanced omnichannel experience.

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Approximately one-third of consumers would increase the frequency of visits to a known retailer’s website as a direct result of a new store opening near their home or work. —ICSC

Opening a physical store in a market results in an average 37% increase in overall traffic to that retailer’s website within the local area—ICSC

More than four- fifths of consumers would visit an unfamiliar retailer’s website as a direct result of a nearby store opening.—ICSC

Sales at physical stores account for nearly nine in 10 retail dollars spent today. Yet consumers are giving retailers ample justi f ication for the continuing convergence of physical and digital operations. Shoppers are sett ing halo events into motion in greater proportions by making purchases within days of visit ing a store or shopping online.—ICSC

At digitally native retailers that started online before opening physical retail locations, shoppers make approximately 60 percent of purchases at those retailers’ brick-and-mortar stores, compared to an average of about 40 percent of purchases made online at those retailers over the course of the study.—ICSC

THE MAJORITY OF ONLINE SHOPPERS SAY IT IS IMPORTANT FOR RETAILERS TO HAVE

A PHYSICAL STORE PRESENCE AS WELL, REINFORCING THE BELIEF THAT TODAY’S

CONSUMERS ARE VERY MUCH IN CHARGE OF THEIR JOURNEY AND DEMAND TO

SHOP IN ANY COMBINATION OF CHANNELS, UTILIZING THE EASIEST, SHORTEST AND

MOST PLEASURABLE PATH TO ACCOMPLISH THEIR MISSION.” —ICSC

THE STORES ALLOW M.GEMI TO FULFILL ITS OMNICHANNEL

GOALS AND REALIZE THE POTENTIAL OF THE HALO EFFECT ACROSS

FORMATS, SAYS BEN FISCHMAN, COFOUNDER AND CEO. CROSS-

CHANNEL CUSTOMERS SPEND 60 PERCENT MORE THAN M.GEMI’S

SINGLE-CHANNEL SHOPPERS.” —ICSC

With over a billion websites on the internet, competing solely in digital is not only pricing most brands out, its effectiveness is not measurable rendering the reliance on such marketing a fail ing endeavor.—Doug Stephens, RetailProphet.com


TANGERBY THE NUMBERSTanger properties are the premier owner of 39 well-located shopping centers across the U.S. and Canada. We offer superior retail experiences and deep tenant relationships that continue to drive solid performance.

~40Years as the Leading Value Oriented Retail Developer

$395Average Tenant Sales per Square Foot

39Centers

10%Tenant Occupancy Cost Ratio (Lower than any mall REIT) 500+

181M+Shoppers Visit Tanger Properties Yearly

2,800+Brand Name Stores

97%Occupancy (Higher than any mall REIT)

14.3MSquare Feet

20U.S. States & Canada

Nationally RecognizedBrands


$91,837$243

3

129

6.67.6

75%

66%

Average Household Income

A Targeted and Engaged Consumer

Average Shopping Expenditure

Average Vis i t Par ty Size

Length of Stay at Center (minutes)

Trips per Year

Average Number of

Stores Vis i ted While Onsi te

Females

96%of Shoppers

Made a Purchase

While Onsi te

TANGER CLUBAn Exclusive VIP Shopper Program that rewards members for shopping with exclusive offers and gifts for spending levels, VIP parking, seasonal specials and more!

$104,844Average Household Income

$271Average Shopping Expenditure

$3,240Annual Spend by Club Member

21%YTD MembershipGrowth

1.6 MillionPaying Members

12Shopping Frequency Per Year

(1) Source: third party research

findings, Per Shopping party

($271 Average Spend x12 Annual Visits) $1,993 for Non-club Member

63%Higher Spend thanNon-club Members

MEET YOUR TANGERSHOPPER—SOON TO BE YOURNEW LOYAL CUSTOMER.

SHOPPER SNAPSHOT


Loyalty Program TangerClub

1.6 Million MembersCoupon Book

& DealsText Deals

455,304 Subscribers11.5 Million

Database Customers

Direct to Home TangerStyle

Email Campaigns 6.9 Million E-database

On-Property Campaigns & Events

Tanger Influencers & Partnering Influencers

Social Media 3.16 Million

Facebook Fans

OMNICHANNEL RETAIL STRATEGY AND SUPPORT

TangerOutlets.com 23 Million Visits/

Sessions Annually

Paid Search & Programmatic DisplayOutdoor & Radio

Tanger App 1.9 Million Users

Philanthropic & Environmental Programs

TANGER APP REFRESH

HOME SCREEN

9:41

OFFERS STORES EVENTS MAP

Your Outlet Jeffersonville, OH

Coupon Book Access1,089 pts. Logged

TangerCLUB Member #9292648949WELCOME BACK, LAURA

JAN 01-31

TANGERSTYLE SPRINGShop Your Favorite Designer Brands…

See All

ENJOY EVENTS —fun for the whole family

SUITE 602 View on Map

9:00 AM - 9:00 PM

(609) 345-1238


9:00 AM - 9:00 PM

(609) 348-0370


9:00 AM - 9:00 PM

(609) 340-8069

See All

EXPLORE STORES & find your favorites

EXPRESS FACTORY OUTLET

DEC 18-26

Everything 50% Off

+ Exclusive…

ELIE TAHARI

DEC 17 - JAN 06

End Of Season Sale

Enjoy Up To 80%…

DKNY

JAN 01-31

Entire Store Up to

50% Off

See All

EXCLUSIVE OFFERS from your favorite brands

PLAN YOUR TRIPJeffersonville, OH Change Location

8000 Factory Shops Boulevard, Jeffersonville, OH 43128

(740) 948-9091 or (800) 407-5005

JAN 01-31

TANGERSTYLE SPRINGShop Every Friday in January With An Extra $10 In Hand…

UPCOMING PROMOTIONS you won’t want to miss

MOREREWARDSSTORESDEALSMY OUTLET

Streaming Video Content & Television

IMPRESSIONS. BRANDING. TOUCH. TALK. SHOP.


MAREN DONOVAN 336-292-3010 x6235 [email protected]

BIBBIT MASON 336-292-3010 x6281 [email protected]

MELISSA PROSKY 336-856-6074 [email protected] TANGER EXPERIENCE | DIGITALLY NATIVE EDIT ION 9

UNITED STATES37 Cookstown, ON Toronto and Lake Resort Area 3311 Simcoe Road 89, Highway 400 at Highway 89

38 Ottawa, ON Kanata, Highway 417 at Hutmar Drive

39 Saint-Sauveur, QC 37 Miles from Montreal Exit 60 off Highway 15 North

CANADA

6

32 19 21

252426

15

39

38

37

1211

36

3534

9 1

13

14

2TANGER

CORPORATEHEADQUARTERS

Greensboro, NC33

2223

10 4

3

16

5

1718

7

3031

2728

298

20

SUBURBANMARKETS

TOURISMDESTINATIONS

TOP 50 MSA (1) (2)

(1) Excludes centers that are in the Top 50 MSA but categorized as Tourism Destinations above

(2) Includes Ottawa, ON center located in a top 5 census metropolitan area as defined by Statistics Canada

1 Foley, AL Gulf Coast Resort Area I-10, Exit 44, Highway 59S

2 Phoenix (Glendale), AZ 9 miles Northwest of Phoenix Loop 101 and Glendale Avenue

3 Foxwoods (Mashantucket), CT Foxwoods Resort Casino, 50 miles East of Hartford

4 Rehoboth Beach, DE Coastal Resort Area 3 Locations on Delaware’s Coastal Highway Route 1

5 Daytona Beach, FL Coastal Resort Area I-95 & LPGA Boulevard

6 Commerce, GA Between Atlanta and Greenville, SC I-85, Exit 149

7 Locust Grove, GA Between Atlanta and Macon I-75, Exit 212

8 Savannah, GA Southwest Quadrant of I-95 and Pooler Parkway

9 Gonzales, LA Between New Orleans and Baton Rouge I-10 at Highway 30, Exit 177

10 National Harbor, MD 8 Miles Southeast of Washington, D.C. I-95/495 and I-295

11 Grand Rapids, MI Southwest Quadrant of US-131 and 84th Street

12 Howell, MI Between Lansing and Detroit I-96 at M-59, Exit 133

13 Memphis (Southaven, MS) Northeast Quadrant of I-69/55 and Church Road

14 Branson, MO Ozark Mtn/Lakes Region Resort Area West Highway 76, 2 miles West of US Highway 65

15 Tilton, NH Lakes Region Resort Area I-93, Left off Exit 20

16 Atlantic City, NJ Coastal Resort Area 2014 Baltic Avenue

17 Deer Park, NY Minutes from Manhattan I-495, LIE Exit 52 on Commack Road and Grand Boulevard

18 Riverhead, NY Long Island Resort Area I-495 East, LIE Exits 72 and 73

19 Blowing Rock, NC Blue Ridge Mountains Resort Area 1/2 Mile South of the Blue Ridge Parkway on US Highway 321

20 Charlotte, NC 10 Minutes West of Downtown Charlotte, I-485, Exit 4 Tanger/Simon Partnership Project

21 Mebane, NC Between Raleigh-Durham and Greensboro/Winston-Salem I-40/85, Exit 154

22 Columbus, OH 22 Miles Northeast of Columbus I-71 and US 36/R 37

23 Jeffersonville, OH Between Cincinnati and Columbus I-71, Exit 65

24 Hershey, PA Hershey Park Resort Area Off PA-743/Hershey Park Drive

25 Lancaster, PA Amish Country Resort Area Route 30 East

26 Pittsburgh (Washington), PA 20 Minutes South of Pittsburgh I-79, Exit 41

27 Charleston, SC Coastal Resort Area I-26, Exit 213 or 213A

28 Hilton Head, SC 29 Hilton Head Island Resort Area

I-95, SC Exit 8 onto Highway 278 2 Locations on Highway 278

30 Myrtle Beach, SC Myrtle Beach Resort Area Highway 17N at Highway 22 Veterans Highway

31 Myrtle Beach, SC Myrtle Beach Resort Area Highway 501, 3 Miles West of the Intracoastal Waterway

32 Sevierville, TN Smoky Mountain Resort Area Highway 441/Parkway at Traffic Lights #13 and #13.1

33 Fort Worth, TX I-35W & SH 114 North Fort Worth, across from

the Texas Motor Speedway

34 Houston (Texas City), TX I-45, Exit 17 to Holland Road 5885 Gulf Freeway 35 San Marcos, TX Between San Antonio and Austin I-35, Exit 200

36 Terrell, TX 30 Minutes East of Dallas I-20 at Highway 34, Exit 501

grow your business from...create a true omnichannel experience by leveraging the strengths of both...

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