grow your business with email & social media

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Check In Online! #wecoachthepros

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"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

Sandra Flores832-915-0706

[email protected]

Par-ti-ci-pate

© Constant Contact 2016

Grow Your Business with Email & Social Media

Agenda

1.Small business marketing today2.Setting your goals 3.Choosing the right message

a.Pick your platformb.Build relationships through contentc.Write a call-to-action

4.Measuring success5.How to get started

© 2016 Constant Contact, Inc

6

Flipping the funnel: marketing then


7

Flipping the funnel: marketing now



You have an advantage:

your connection.

Engagement is the new word of mouth

1. Small business marketing today



That’s a lot of options…

Are you making the

most effective decisions?

Email

Source: Litmus 11

What is the #1 cell phone app?

Source: Constant Contact Blog

ROI = $41 per $1 spent

Source: Marketing Tech Blog, Business2Community.com

46% of shoppers rely on

social media when making a purchase

88% find online reviews

as trustworthy as personal recommendations

Time’s have changed. We trust strangers.

Agenda






What are you trying to achieve?

Increase

ReachEngage

Nurture

Drive


Setting your goals

When will this be accomplished?

What is your target?Set real numbers

Who are you trying to reach?

Agenda






…2 of your Facebook fans see you in their News Feed.

of email gets delivered to the inbox.90%

2%

Email Social Media

73% more customer engagement57% more new customers

39% more business referrals

•=© 2016 Constant Contact, Inc

Be where your customers are.


21

Social media 3-5 x/week is plenty*Use automated tools

Email1x/month is most

common *Use reports to

determine optimal frequency/time

When to send & post?


Agenda





Content is all about them; not you80%

Valuable content

Sounds like:

“3 common mistakes on your taxes”

Sounds like:

“Let us do your taxes!”

20%Promotion


24

Tutorial to weatherproof your bag in 5 min.

Top 3 benefits to volunteering this summer

We’re in your neighborhood! Find out where…

How do I weatherproof my new golf bag?

Can I set my own volunteer hours?

Where can I find a map of your location(s)?

…Into Content

Turn Questions…



Use content to create a subject line

5-8 words longInclude numbers

Encourage action

You don’t have to do it alone: use resources

Interviews or

testimonials

Social media

Blogs

Special

guests

Survey

results

Industry news


Pro Tips• Be consistent• Match colors• Choose your

tone

Make it look like you

Website

Email


Source: Constant Contact Data Reveals Direct Correlation Between Email Campaign Effectiveness and Number of Images and Text Lines Featured, 2015)

Make it engaging with visuals

Pro Tips• 3 or fewer images • Make images

clickable• Videos under 90

seconds

Make it mobile

Pro Tips• Avoid multiple

columns• Use larger font sizes• Limit your images


Agenda





Take advantage of your 20%

20%Promotion



Your goals

Call-to-actionActual results


Source: Word Stream

Buttons created a 45% boost

in clicks


Narrow it down to 1Use actionable language

Stay above the scrollCreate clickable buttons

3. Setting your goals

Design an awesome

call-to-action Emails with a single

call-to-action increased clicks

by

371%

Where does it go?

4. Choosing the right message



Where does your call-to-action go?


Agenda






•Opens• Clicks• Event registrants• Completed forms• Coupons

Measure yoursuccess


• 11 new volunteers

• 500 attendees • 53 coupons claimed

Measuring your goal


Opens

Industry averages: 8-28%

Best Practices

• Evaluate send day &

time

•Optimize subject line

• Recognizable from

name© 2016 Constant Contact, Inc


Click-throughs Best Practices

• Simplify your call-to-

action

• Format links to stand

out

• Sent targeted content

Industry averages: 5-18%


Agenda






You can do this... ...and you can start today.


Three simple steps…

1. Write your goal2. Design a call-to-

action3. Measure the results



Grow with Constant Contact

All the marketing tools you need together in one place.


•You really can do this! We’re here to help.

All the marketing tools you need together in one place.© 2016 Constant Contact, Inc

My Upcoming Seminars & Training

WeCoachSalesPros.com

Network In Houston

Thursday September 22th

11 AM- 1 PM

Take Your Business To The Next Level..Let’s Talk Video

Marketing!

Wednesday September 2810 AM to 11:30 AM

http://www.wecoachsalespros.com/

http://www.wecoachsalespros.com/

NEVER HEARD OF OFFER FOR MY NEW CLIENTS ONLY!!!!ARE YOU READY??? DRUM ROLL PLEASE……

$5/month for your first 3 months of Email

IF YOU BUY TODAY

This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.

Exclusive Offer for Today’s Attendees

https://www.constantcontact.com/event-flores

https://www.constantcontact.com/legal/terms



Hurry—this offer ends on September 30, 2016.

Visit http://bit.ly/vpspecial40

This offer can only be used once per shopper. Only one promo code can be used per order. Savings will be reflected in your shopping cart. Discounts cannot be applied to shipping and processing, taxes, design services, previous purchases or products on the Vistaprint Promotional Products site, unless otherwise specified. Discount prices on digital products are valid for initial billing cycle only. Additional charges may apply for shipping and processing, and taxes, unless otherwise specified. Free offers only valid on the lowest quantity of each product and not valid on more than 2 items per order. Offer expires September 30, 2016.

Exclusive Offer for Today’s Attendees

© Constant Contact 2016

Sandra FloresBusiness Solutionist

[email protected]

Welcome

"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”