growing your audience with mobile and social
DESCRIPTION
The average smartphone user reaches for their handsets an average of nine times a day with most of that time being spent on social networks. Understanding the link between mobile and social is key for any new fundraising campaign. In this presentation we share the latest JustGiving trends on mobile visitors and social sharing. You’ll learn about the integrating with Facebook and Twitter, what a mobile-and-social-friendly fundraising campaign looks like and what can be learnt from internet crazes like #nomakeupselfie.TRANSCRIPT
Top tip #1
Top tip #2
Top tip #3
Top tip #4
Title: needs to be eye catching and include a strong
call to action
Description: needs to add
context, emotion and urgency
URL: adds trust
Use good images
Include a call to action
Mention your account or relevant hashtag
Use Twitter cards to pull more information into Twitter
More calls to action and context
Add tracking codes to your URLs
https://dev.twitter.com/docs/cards
Pre-populated tweets have double the click through rate (CTR) Increased CTR on Twitter by >50% through Twitter card integration Structured Facebook shares have 2-3x CTR of standard likes
Top tip #5
www.flickr.com/photos/dcassaa
Top tip #6
https://www.facebook.com/cancerresearchuk
@benrmatthews
• Over £4 million raised (on JustGiving) • 765,000 individual donations • 90% donations by SMS • 247 charities received donations
http://just.ly/icebuckstats
Flickr: imagesbywestfall
www.flickr.com/photos/goldberg/4452428532
www.flickr.com/photos/alpertecer/4103986832
www.flickr.com/photos/artlantis/255527823
Flickr: photonquantique