growth hacking & analytics
Post on 17-Oct-2014
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DESCRIPTION
Growth Hacking Analytics, What you should measure.TRANSCRIPT
Growth Hacking & Analytics
Measure What You Hack
Barış Koçdur
Growth Hacking is useless if you can’t track
Use Event Based Analytics
• KISSmetrics
• Mixpanel
• Google Analytics
Track users not pageviews
Use Cohort Analysis
Use UTM Tracking
Use UTM Tracking
Retention
Track what matters to you• Push revenue data, product info to the analytics
tools
• Do not only track successful transactions, Track previous steps of transactions to be able to create funnels.
• Track every event in your app/site to understand the whole picture
• Combine people with similar behaviour
Don’t track Vanity Metrics
Don’t track Vanity Metrics
Do
• Use Attribution Model
• Look for the time it takes a user to convert
• Know your conversion path and its length
Attribution Model
Acquisition
Retention
Activation
Referral
Revenue
Ultimate TrackingTrack
Marketing Channels
Sign Up Conversion Rate
Returning Visitors Rate
Users Referral Rate
Revenue per Customer
HowUTM Tagging
Event Tracking
Cohort Reports
Event Tracking
Event Tracking
Thank You
@Kocdur/in/bkocdur