growth hacking - the new approach to marketing in tech industry
TRANSCRIPT
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Growth hacking
The new approach to marketing in tech industry.
Grzegorz Berezowski
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“A business that is typically technology oriented and has high growth potential.” – U.S. Small Business Administration
STARTUP
“An organization formed to search for a repeatable and scalable business model.” – Steve Blank and Bob Dorf
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GROWTH
Need to validate business idea and show high growth potential to attract capital.
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BOOTSTRAP
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GROWTH HACKING
Growth hacking is a marketing technique developed by technology startups, which uses creativity, analytical thinking and technology to sell products and gain exposure. It focuses on low-cost, innovative and scalable alternatives to traditional marketing. Its goal is to generate growth, which is the only metric (KPI).
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Growth mechanisms built in the product.
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Airbnb hacked Craigslist
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Marketing Engineering
GROWTH HACKING
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AARRR funnel by Dave McClure
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Search Engine Optimization
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CONTENT MARKETING
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Blogging
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Content marketing needs strategy
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In-product referrals
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In-product referrals in Groove
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Partnerships
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MEASURE EVERYTHING (or what matters)
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www.napoleoncat.com?utm_source=facebook&utm_medium=post&utm_campaign=instagram_report
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TEST EVERYTHING
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