growth hacking the new instagram
TRANSCRIPT
Chris Tweten | @ctwtn | http://ChrisTweten.com
Chris Tweten | @ctwtn | http://ChrisTweten.com
1. GROWTH OF A GROWTH HACKER2. WHAT IS GROWTH HACKING?
3. THE SCIENTIFIC METHOD4. VIRAL MARKETING TACTICS FOR INSTAGRAM
Chris Tweten | @ctwtn | http://ChrisTweten.com
GROWTH OF A GROWTH HACKER
Chris Tweten | @ctwtn | http://ChrisTweten.com
MAYOR BOWMAN AND MICHAEL LEGARY
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CLAWZ, 3D PRINTED NAIL JEWELRY
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CHINACCELERATOR (SHANGHAI, CHINA)
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Growth Hack | verb, noun1. experiment-driven
marketing
Chris Tweten | @ctwtn | http://ChrisTweten.com
Growth Hack | verb, noun1. experiment-driven
marketing
Chris Tweten | @ctwtn | http://ChrisTweten.com
VIRAL GROWTH(USING THE SCIENTIFIC METHOD)
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WANT TO KNOW THE #1 QUESTION I’MASKED ABOUT GROWTH?
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WHAT TACTIC WOULD YOU USE TO GROW MY COMPANY?
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IT HAS NOTHING TO DO WITH TACTICS
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IT HAS EVERYTHING TO DO WITH PROCESS
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WHAT WORKS FOR OTHERS…WON’T WORK FOR YOU
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YOU NEED A GROWTH MACHINE
1.SCALEABLE 2.PREDICTABLE3.REPEATABLE
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4 ELEMENTS OF A GROWTH MACHINE
1. Backlog (Brainstorm Growth Ideas)2. Pipeline (Experiments in Progress/Complete)3. Experiment Docs (Outline of Experiment)4. Playbook (Step by Step Guides)
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HOW DO I DESIGN EXPERIMENTS?
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OBJECTIVE: WHY ARE WE EVEN DOING THIS?
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HYPOTHESIS: IF SUCCESSFUL, [VARIABLE] WILL INCREASE BY
[IMPACT] BECAUSE [ASSUMPTIONS]
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IF SUCCESSFUL, FOLLOWERS WILL INCREASE BY 5%
BECAUSE 30% OF PEOPLE I FOLLOW WILL FOLLOW BACK.
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YOU’VE HEARD OF AN MVP BEFORE…
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…LET’S FIND OUR MVT(MINIMUM VIABLE TEST)
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THERE ARE 4 ESTABLISHED TACTICS IN INSTAGRAM
GROWTH
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1. STRATEGIC PARTNERSHIPS2. FOLLOW / UNFOLLOW
3. ENGAGEMENT4. HASHTAGS
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#1: STRATEGIC PARTNERSHIPS
S4S
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MVT: ASK YOUR FRIENDS
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ASK YOUR FOLLOWERS
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HOW DO I KNOW S4S WORKS?
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THIS IS HOW TO TEST S4S FOR A SPECIFIC PARTNER
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IT WORKED…NOW WHAT?
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#2: FOLLOW / UNFOLLOW
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FOLLOW YOUR TARGET AUDIENCE…
30% WILL FOLLOW BACK.
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UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK.
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INTERACT WITH PEOPLE RIGHT BEFORE UNFOLLOWING THEM
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FIND THE PEOPLE MOST LIKELY TO FOLLOW YOU BACK
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#3: ENGAGE WITH YOUR TARGET AUDIENCE
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LIKE THEIR PHOTOS.COMMENT WITH QUESTIONS.
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#4: HASHTAGS – HOW TO FIND THE BEST ONES FOR YOU
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DIVIDE YOUR CONTENT INTO DIFFERENT CATEGORIES
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FIND GENERAL TAGS AND TAGS SPECIFIC TO EACH CATEGORY
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USE A MIX OF HASHTAGS IN TERMS OF POPULARITY
(50K TO 1.2 MILLION FREQUENCY)
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YOU CAN USE UP TO 30 TAGS PER INSTAGRAM POST
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F i n
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