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Corporate Data classification: Level 0 1

Growth Strategies -2010

SANSERA

by

F. R. Singhvi Joint Managing Director


• Sansera at a Glance

• Growth Strategies

• Types of Financing


“ Building an employee driven and socially

responsible global engineering corporation

using innovative methods and efficient

management for lasting customer loyalty ”

Mission

“ World Class Engineering Corporation

that maximizes stake holders’ value ”

Vision


Shared Values

• Customer Centric

• Respect for individuals & Trust in Relationship

• Accountability to Stakeholders

• Teamwork

• Integrity

• Excellence & Innovation

• Environment • Corporate Social Responsibility (CSR)

• Value for Time


Sansera at a glance

• Commercial Production - 1987

• Business Area : Manufacture of Precision Forged & Machined Components

• Key Sectors :

Automotive HCV Aerospace 2 Wheeler

• Manufacturing Plants :

Plant 1 - Bangalore Plant 2 - Bangalore

Plant 4 - Manesar Plant 5 - Chakan

Plant 3 - Bangalore

Plant 6 - Pantnagar

Plant 7 - Bangalore


Sansera at a glance

• Capacity

Gear Shifter Fork 7.4

Connecting Rod 3.8

Crank Shaft Assemblies 4.0

Fractured Connecting Rod 9.0

Arm Valve Rocker 27.0

in million


Product matrix – 2 Wheeler & Automotive

Rocker Shaft Assembly Roller Rocker Arm Sintered Rocker Arm Chrome Plated Rocker Arm

Split Con Rod Con Rod Fractured Con Rod Gear Shifter Fork

Balance Shaft Intermediate Shaft Cam Shaft Crank Shaft Assembly


Product matrix – HCV, Aerospace, Engg. Services

Engineering Services

FEM

Analysis

RTO Housing

TFT Sleeves & Nozzle

CDSS Housing

Aerospace

PDU Sleeve

Seating System Bracket Rocker Arm

HCV

Rocker Arm Assembly

Fractured Con Rod


Customer Appreciation

• Maruti Suzuki - Overall Best Performance Award : 2008

• Maruti Suzuki – Vendor Performance Award : 2005

• Bajaj – Award for New Product Development Support : 2005

• Yamaha – Vendor Performance Award : 2006

Corporate Data classification: Level 0 17 Corporate Data classification: Level 0 08th Jan 2010 17

Awards from HONDA

Award for QCDDM (Machining)

2006-07


2009-10

Supplier Award for Quality –

Machining Category

2002-03

Grand Award for QCDDM

2008-09


2003-04


Growth Strategies

• New Products for Growth & Leadership

– Fractured Connecting Rod

– Single piece Crank shaft

• Joint Ventures

• Machine Development - Inhouse


Process integration & simulation - Right the first time

Robotic Bolt Hole Machining Cell for Con Rod

Photograph of the Robotic Cell

• Jigs & Fixtures, Toolings,

and Machines are integrated

and simulated for optimization

• Higher Productivity and built-

in Poka-yoke


Right the first time

2008-09 2009-10

Total Samples developed 66 48

Right The first Time 64 47

Percentage 97 98

Corporate Data classification: Level 0 21 Corporate Data classification: Level 0 21

Wrench enterprise – Right the first time

• Document control – Drawings, PFD, PFMEA, Process Drawing, Control Plan

• Change management

Receipt of Enquiry Enquiry Processing Review & Accept

Creation of

Authorisation Note

(AN)

Marketing Team

Engineering Team

AN Approval

Management

Creation of Project

Timing Plan in MS

Project

Creation of BOM &

its associated part

drawings

Release of BOM &

Drawings for

Manufacturing

Revision of Drawing

(Change Request)

Engg Team

Final Samples

delivered to

Customer

Document control

– Till end of

product life cycle


Share of Business

Conrod V/s Others: 2010-11

Fractured

conrod, 9%

Other Products,

91%

Fractured conrod

14%

Other Products

86%

Conrod V/s Others: 2011-12

Achieve : 500 Cr.


Performance – last 20 years

• Turnover

Continual Growth

Turnover v/s Product family

Achieved

2.80 3.46 12.76

101.4

261

0

50

100

150

200

250

300

1990 1995 2000 2005 2010

Rs C

rore

s


Sansera at a glance

• Turnover :

54101

141177 204 211

260

392

5 9 11 14 16 21 25 36

0

100

200

300

400

500

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11Va

lue

in

Cro

re (

Rs)

Total Exports

*

*

Projected


Share of Business

Rocker arm

52%

Connecting rod

(Integral) 5%

Others

1%

Crankshaft

34%

Gear shifter fork

7%

Product wise: 2009-10


Share of Business

Customer wise: 2009-10

MSIL, 21%

HMSI, 10%

SMIL, 2%

IYM, 3%

Others, 8%

Export, 10%

BAL, 52%



• Customer Base

Increasing customer base - Stable Business

1316

20

0

5

10

15

20

25

2007-08 2008-09 2009-10

To

tal

Cu

sto

mers

(n

os.)



• Product range

6

108

0

5

10

15

2007-08 2008-09 2009-10Pro

du

ct

Typ

es (

no

s.)

Insurance against “Product Obsolescence”

Arm Relay

• Balance Shaft

• Intermediate

Shaft

• Fractured conrod

• Sprocket


Highlights – 2009-10

• Widening of Business sectors

• Industrial & Agriculture

- Kirloskar Oil Engines Ltd.

• Recreation vehicles

- Polaris Industries

• Off highway vehicles

- Caterpillar

• Aerospace Business

- Goodrich

- HAL

Opportunities & Strengths – Best utilized


The Road Ahead

0

100

200

300

400

500

600

700

1 2 3

Rs C

rore

s

422

641

New Products (46)

BAL New (62)

Aerospace (2)

New

Products(28)

BAL New (100)

Increase in

existing (74)

Aerospace

(2)

Subsidiary

Business(45)

261 392

Increase in

existing(21)

Subsidiary

Business(30)

279

2009-2010 2010-2011 2011-2012

52%

51%


Types of Financing

• Term loans

• VC Funding

• Public Issue / Tie up with Large Group

• JV Partners- Existing/New Products

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