growth tactics & strategy ivan@yesgraph · invite friends from facebook or twitter always have...
TRANSCRIPT
iRobotTipjoy FacebookDropboxConsultingYesGraph
1. Lessons Learned2. Examples
Align to a goal.Measure reality.Create ideas.Triage by cost / benefit.Build in parallel.Results build intuition.
Murder your darlings.
Creativity needs leadership.
Ask.Automate.
iRobot•Packbot vs Warrior•Goals matter•General Atomics
Tipjoy•YC W08•Measure levers
Facebook•Lever: PYMK•Parallel: Gong•Users : Advertisers : Payers•Goals matter: credits
Dropbox•Measure: Activation•Measure: Referrals
∏•visitors / actives•tweets / visitors•clicks / tweets•signups / clicks=•signups / actives
Dropbox•Automate: camera upload•Agility vs Quality•Shmodel vs Surface Area
YesGraph•Ads: CAC vs LTV•Press: instrument•Sales: instrument•Blogging: instrument•Virality: optimize
