growth team membership 2010 priorities survey r&d/innovation and product development americas...
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Growth Team Membership 2010 Priorities Survey R&D/Innovation and Product Development Americas Survey Results.TRANSCRIPT
Growth Team Membership™:2010 Priorities
R&D/Innovation and Product Development Americas Survey Results
May 2010
Contact us at [email protected]
2Growth Team Membership™ Research.
What is Growth Team Membership™?
Growth Team Membership™ (GTM) is an annual subscription program that offers research, events and services designed to increase the effectiveness, productivity, and impact of executives in the functions that support the CEO’s growth strategy.
3Growth Team Membership™ Research.
Table of Contents
Page
Section 1: Survey Purpose and Respondents 4
Section 2: External Factors Shaping R&D/Innovation and Product Development Strategies 5
Section 2.1: By Business Model 8
Section 3: Key R&D/Innovation and Product Development Challenges 9
Section 3.1: By Business Model 13
Section 4: R&D/Innovation and Product Development Effectiveness and Expenditures 14
Section 4.1: By Business Model 15
Section 5: Respondent Demographics 25
The content of these pages are © 2010 Frost & Sullivan. All rights reserved.
4Growth Team Membership™ Research.
Survey Purpose and Respondents
There were 94 survey
respondents
Research ObjectiveTo understand the most pressing external and internal challenges shaping R&D/innovation and product development executives’ 2010 planning.
MethodologyWeb-based survey platform
Survey PopulationTarget respondents were Manager level and above R&D/innovation and product development executives from companies throughout North and Latin America.
5Growth Team Membership™ Research.
External Factors Shaping R&D/Innovation and Product Development Strategies
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Top Three External Factors
36%
20%
17%
0% 25% 50%
Need for product/service innovation and capabilities
Tapping into global market opportunities
Intensifying competition
N = 84
KEY TAKEAWAY: Innovation strategies are heavily influenced by the need to find new opportunities—via markets or products.
Survey Question: Please indicate the three business environment factors that have the most impact on your 2010 R&D/innovation and product development strategies.
7Growth Team Membership™ Research.
External Factors Impact on R&D/Innovation and Product Development
72% 69%77%
0%
50%
100%
Need for product/service innovation and capabilities
Tapping into global market opportunities
Intensifying competition
N = 84
Survey Question: Please indicate the impact that each of the following forces have on your 2010 R&D/innovation and product development strategies.
KEY TAKEAWAY: For 2010, two of the top three external factors impacting strategies are seen as overwhelmingly positive.
Negative ImpactPositive Impact
8Growth Team Membership™ Research.
B-to-B B-to-C Hybrid
Need for product/service innovation and capabilities (31%)
Need for product/service innovation and capabilities (50%)
Need for product/service innovation and capabilities (36%)
Tapping into global market opportunities (24%)
Tapping into global market opportunities (25%)
Need for green/sustainability initiatives (16%)
Intensifying competition (19%)
Need for green/sustainability initiatives (25%)
Changes in customer /government regulation (16%)
External Factor 1
KEY TAKEAWAY: There is a considerable overlap in external challenges regardless of business model.
Top Three External Factors (By Business Model)
N = 84
External Factor 2
External Factor 3
9Growth Team Membership™ Research.
Key R&D/Innovation and Product Development Challenges
10Growth Team Membership™ Research.
Key R&D/Innovation and Product Development Challenges Snapshot
All CompaniesTop three challenges:
Identifying and developing breakthrough innovation ideas
Allocating portfolio spend across short-, medium-, and long-term horizon projects
Embedding the voice-of-the customer in innovation processes
B-to-B CompaniesTop three challenges:
Identifying and developing breakthrough innovation ideas
Creating and implementing metrics to measure innovation portfolios’ performance
Finding suitable external partners with complementary technologies
B-to-C CompaniesTop three challenges:
Identifying and developing breakthrough innovation ideas
Managing an open innovation process effectively
Allocating portfolio spend across short-, medium-, and long-term horizon projects
1
2
3
1
2
3
1
2
3
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Top Five Key R&D/Innovation and Product Development Challenges
Challenge 1 Identifying and developing breakthrough innovation ideas (26%)
Challenge 2 Allocating portfolio spend across short-, medium-, and long-term horizon projects (10%)
Challenge 3 Embedding the voice-of-the customer in innovation processes (12%)
N = 69
Survey Question: Please indicate the top five challenges shaping your R&D/Innovation and Product Development decision-making in 2010.
KEY TAKEAWAY: Respondents’ concerns range from identifying breakthrough innovations to maximizing the value of Intellectual Property.
Challenge 4 Creating and implementing metrics to measure innovation portfolios’ performance (9%)
Challenge 5 Maximizing the value of Intellectual Property (commercializing, protecting, licensing and partnering) (11%)
12Growth Team Membership™ Research.
Root Cause of Top Five R&D/Innovation and Product Development Challenges
Process61%
Process57% Process
50%
Process66%
Process67%
Staff39% Staff
43% Staff50%
Staff17%
Staff33%
0%
50%
100%
N = 69
Survey Question: For the top five challenges you selected above, please indicate whether the root cause of the challenge is staff, technology, or process.
KEY TAKEAWAY: Process or Staff are the primary root cause of R&D/Innovation and Product Development’s top challenges.
Systems Technology
17%
Identifying and developing
breakthrough innovation ideas
Maximizing the value of
Intellectual Property
(commercializing, protecting,
licensing, and partnering
Allocating portfolio spend across short-, medium-, and long-
term horizon projects
Embedding the voice-of-the customer in innovation processes
Creating and implementing
metrics to measure innovation portfolios
performance
13Growth Team Membership™ Research.
B-to-B B-to-C HybridIdentifying and developing breakthrough innovation ideas (27%)
Identifying and developing breakthrough innovation ideas (39%)
Identifying and developing breakthrough innovation ideas (22%)
Creating and implementing metrics to measure innovation portfolios performance (15%)
Managing an open innovation process effectively (23%) Managing an open innovation
process effectively (18%)
Finding suitable external partners with complementary technologies (15%)
Allocating portfolio spend across short-, medium-, and long-term horizon projects (16%)
Finding viable new applications for existing products/capabilities (25%)
Finding viable new applications for existing products/capabilities (12%)
Creating and implementing metrics to measure innovation portfolios performance (15%)
Finding suitable external partners with complementary technologies (19%)
Allocating portfolio spend across short-, medium-, and long-term horizon projects (9%)
Maximizing the value of Intellectual Property (commercializing, protecting, licensing and partnering) (23%)
Allocating portfolio spend across short-, medium-, and long-term horizon projects (13%)
Challenge 1
KEY TAKEAWAY: Regardless of business model, respondents’ primary challenge centers on identifying and developing breakthrough innovation ideas.
Top Three R&D/Innovation and Product Development Challenges (By Business Model)
N = 69
Challenge 2
Challenge 3
Challenge 4
Challenge 5
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R&D/Innovation and Product Development Effectiveness and Expenditures
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R&D/Innovation and Product Development Expenditures and Effectiveness SnapshotAll Companies
Rank their R&D/innovation and product development effectiveness as “above average”
Allocate approximately 1% of their annual revenue to R&D/innovation and product development budget
Expect to increase their budget for the development of short-term horizon or incremental projects
Expect their staffing levels to stay the same in 2010
Expect their budgets to increase moderately in 2010
B-to-B CompaniesRank their R&D/innovation and product development effectiveness as “above average”
Allocate approximately 1% of their annual revenue to R&D/innovation and product development budget
Expect to increase their budget for the development of short-term horizon or incremental projects
Expect their staffing levels to stay the same in 2010
Expect their budgets to increase moderately in 2010
B-to-C CompaniesRank their R&D/innovation and product development effectiveness as “above average”
Allocate approximately 3% to 5%of their annual revenue to R&D/innovation and product development budget
Expect to increase their budget for the development of long-term and medium-term horizon projects
Expect their staffing levels to stay the same in 2010
Expect their budgets to increase moderately in 2010
16Growth Team Membership™ Research.
Below Average17%
Average30%
Above Average45%
Exceptional8%
Below Average12%
Average38%
Above Average38%
Exceptional12%
Below Average25%
Average27%
Above Average39%
Exceptional9%
All Companies B-to-B Companies
Hybrid Companies
R&D/Innovation and Product Development’s View of Its Effectiveness (By Business Model)
N = 64
Survey Question: Please assess the overall effectiveness of your R&D/innovation and product development function compared to those in other firmswithin your industry.
KEY TAKEAWAY: Regardless of business model, executives are likely to rank their function’s effectiveness as “Above Average.”
B-to-C CompaniesAverage
9%
Above Average91%
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23%
13%
7%
3%
13%
3% 3%
10%
25%
20%
30%
20%
30%31%
15%
8%
46%
20%15%
11%6%
13%
2%4%
2% 2%
9%16%
0%
25%
50%
1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% or more
B-to-B B-to-C Hybrid All Companies
2009 R&D/Innovation and Product Development Budgets(By Business Model)
N = 55
Survey Question: Please provide your 2009 total R&D/innovation and product development budget as a percentage of total company revenue.
KEY TAKEAWAY: B-to-C companies are more likely to allocate over 1% of their annual revenue to their R&D/innovation and product development budget than companies from other business models.
The red percentages are for all respondents.
Percentage of Total Company Revenue
18Growth Team Membership™ Research.
2009 vs. 2010 R&D/Innovation and Product Development Project Pipeline (All Companies)
18%8% 8% 10% 9%
27%
32%23% 22% 27%
37%37%
40%48% 42%
16%20%
17%
12% 19%
2% 3%12% 8% 3%
0%
50%
100%
N = 59
Survey Question: In comparison to 2009, your 2010 R&D/innovation and product development budget for each of the following project categories will:
KEY TAKEAWAY: Companies are allocating more resources to short-term innovation projects in 2010.
Decrease Substantially
Decrease Moderately
Increase Moderately
Increase Substantially
Stay the Same
Short-term horizon incremental technology innovation
projects: adoption within 2 years
Incremental improvement
projects
Medium-term horizon incremental
technology innovation projects:
adoption within 2 to 4 years
Long-term horizon technology innovation
projects: adoption in 4 to 10+ years
Disruptive technologies
19Growth Team Membership™ Research.
2009 vs. 2010 R&D/Innovation and Product Development Project Pipeline (By Business Model: B-to-B Companies)
15%9%
3% 6% 9%
33%
24%
12%
25%31%
37%
37%
49%
44%
41%
15%
24%
18%
16%13%
6%18%
9% 6%
0%
50%
100%
N = 36
Survey Question: In comparison to 2009, your 2010 R&D/innovation and product development budget for each of the following project categories will:
KEY TAKEAWAY: B-to-B companies are less likely to increase budget allocations to long-term innovation projects.
Decrease Substantially
Decrease Moderately
Increase Moderately
Increase Substantially
Stay the Same
Short-term horizon incremental technology innovation
projects: adoption within 2 years
Incremental improvement
projects
Medium-term horizon incremental
technology innovation projects:
adoption within 2 to 4 years
Long-term horizon technology innovation
projects: adoption in 4 to 10+ years
Disruptive technologies
20Growth Team Membership™ Research.
2009 vs. 2010 R&D/Innovation and Product Development Project Pipeline (By Business Model: B-to-C Companies)
30%
10%20%
30%
50%40% 20%
20%
60%
30% 30%40%
40%
10% 10%
40%
10% 10%
0%
50%
100%
N = 10
Survey Question: In comparison to 2009, your 2010 R&D/innovation and product development budget for each of the following project categories will:
KEY TAKEAWAY: B-to-C companies are increasing their spend on medium-term innovation project in 2010.
Decrease Substantially
Decrease Moderately
Increase ModeratelyIncrease Substantially
Stay the Same
Short-term horizon incremental technology innovation
projects: adoption within 2 years
Incremental improvement
projects
Medium-term horizon incremental
technology innovation projects:
adoption within 2 to 4 years
Long-term horizon technology innovation
projects: adoption in 4 to 10+ years
Disruptive technologies
21Growth Team Membership™ Research.
2009 vs. 2010 R&D/Innovation and Product Development Project Pipeline (By Business Model: Hybrid Companies)
15% 15%8% 8%
31%
46%
46%
23%31%
31%
54%31%
69% 53%
15%
8% 8%8%
0%
50%
100%
N = 13
Survey Question: In comparison to 2009, your 2010 R&D/innovation and product development budget for each of the following project categories will:
KEY TAKEAWAY: The majority of hybrid companies are increasing their budget for long-term innovation projects.
Decrease SubstantiallyDecrease Moderately
Increase Moderately
Increase Substantially
Stay the Same
Short-term horizon incremental technology innovation
projects: adoption within 2 years
Incremental improvement
projects
Medium-term horizon incremental
technology innovation projects:
adoption within 2 to 4 years
Long-term horizon technology innovation
projects: adoption in 4 to 10+ years
Disruptive technologies
22Growth Team Membership™ Research.
Increase Substantially
9%
Increase Moderately
31%
Stay the Same40%
Decrease Moderately
18%
Decrease Substantially
2%
Increase Substantially
8%
Increase Moderately
39%
Stay the Same46%
Decrease Moderately
7%
Increase Substantially
9%
Increase Moderately
34%Stay the Same41%
Decrease Moderately
13%
Decrease Substantially
3%
2010 vs. 2009 Staffing Plans (By Business Model)
N = 59
Survey Question: In comparison to 2009, your 2010 R&D/innovation and product development staff will:
KEY TAKEAWAY: Staffing levels will largely remain unchanged from 2009.
All Companies B-to-B Companies
Hybrid CompaniesIncrease
Moderately20%
Stay the Same50%
Decrease Moderately
30%
B-to-C Companies
23Growth Team Membership™ Research.
Increase Substantially
7%
Increase Moderately
30%
Stay the Same41%
Decrease Moderately
17%
Decrease Substantially
5%
Increase Substantially
7%
Increase Moderately
39%Stay the Same
39%
Decrease Moderately
8%
Decrease Substantially
7%
Increase Substantially
10%
Increase Moderately
30%Stay the Same
42%
Decrease Moderately
15%
Decrease Substantially
3%
All Companies B-to-B Companies
Hybrid Companies
2010 vs. 2009 Budgets (By Business Model)
N = 60
Survey Question: In comparison to 2009, your 2010 R&D/innovation and product development budget will:
KEY TAKEAWAY: The majority of respondents’ 2010 budgets will stay the same or increase.
Increase Moderately
20%
Stay the Same60%
Decrease Moderately
20%
B-to-C Companies
24Growth Team Membership™ Research.
Increase Substantially
21%
Increase Moderately
52%
Stay the Same24%
Decrease Moderately
3%
Increase Substantially
10%
Increase Moderately
70%
Stay the Same20%
Increase Substantially
19%
Increase Moderately
58%
Stay the Same20%
Decrease Moderately
3%
Increase Substantially
25%
Increase Moderately
67%
Decrease Moderately
8%
All Companies B-to-B Companies
B-to-C Companies
Anticipated Company Performance in 2010 (By Business Model)
N = 59
Survey Question: In comparison to 2009, your company’s performance by the end of 2010 will:
KEY TAKEAWAY: The majority of respondents are optimistic, expecting a moderate increase in their company’s 2010 performance.
Hybrid Companies
25Growth Team Membership™ Research.
Respondent Demographics
26Growth Team Membership™ Research.
18% 21%10%
30%18%
0%
30%
60%
Below $100 million $100 to $499.99 million
$500 million to $999.99 million
$1 billion to $11 billion
More than $11 billion
Demographics
Private35%
Venture Capital
4%
Public61%
N = 87
Over half of the respondents work in a public company.
Survey Question: Please indicate the type of enterprise best represents your organization.
Respondents tended to be from public, B-to-B companies whose 2009 revenue ranged from $1 to $11 billion.
Enterprise Type Business Model
Company Revenue
N = 89
N = 85
B-to-B Company
52%Hybrid
Company28%
B-to-C Company
20%
27Growth Team Membership™ Research.
Demographics: Top Five Participating Industries
23%
23%
16%
16%
14%
0% 15% 30%
Healthcare and Life Sciences
Chemicals, Materials, and Food
Information and Communication Technologies
Automotive and Transportation
Electronics and Security
N = 93
Survey Question: Please indicate which of these Industry categories best describes you organization (please indicate all that apply).
28Growth Team Membership™ Research.
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