0 Toronto

September, 2013

Grupo Financiero Santander

México, S.A.B. de C.V.

Investor Presentation

1

Safe Harbor Statement

Grupo Financiero Santander México cautions that this presentation may contain forward-looking statements within the

meaning of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements could be found in

various places throughout this presentation and include, without limitation, statements regarding our intent, belief, targets or

current expectations in connection with: asset growth and sources of funding; growth of our fee-based business; expansion

of our distribution network; our focus on strategic businesses; our compound annual growth rate; our risk, efficiency and

profitability targets; financing plans; competition; impact of regulation; exposure to market risks including interest rate risk,

foreign exchange risk and equity price risk; exposure to credit risks including credit default risk and settlement risk;

projected capital expenditures; capitalization requirements and level of reserves; liquidity; trends affecting the economy

generally; and trends affecting our financial condition and our results of operations. While these forward-looking statements

represent our judgment and future expectations concerning the development of our business, a number of risks,

uncertainties and other important factors could cause actual developments and results to differ materially from our

expectations. These factors include, but are not limited to: changes in capital markets in general that may affect policies or

attitudes towards lending to Mexico or Mexican companies; changes in economic conditions, in Mexico in particular, in the

United States or globally; the monetary, foreign exchange and interest rate policies of the Mexican Central Bank (Banco de

México); inflation; deflation; unemployment; unanticipated turbulence in interest rates; movements in foreign exchange

rates; movements in equity prices or other rates or prices; changes in Mexican and foreign policies, legislation and

regulations; changes in requirements to make contributions to, for the receipt of support from programs organized by or

requiring deposits to be made or assessments observed or imposed by, the Mexican government; changes in taxes;

competition, changes in competition and pricing environments; our inability to hedge certain risks economically; economic

conditions that affect consumer spending and the ability of customers to comply with obligations; the adequacy of

allowances for loans and other losses; increased default by borrowers; technological changes; changes in consumer

spending and saving habits; increased costs; unanticipated increases in financing and other costs or the inability to obtain

additional debt or equity financing on attractive terms; changes in, or failure to comply with, banking regulations; and certain

other risk factors included in our annual report on Form 20-F. The risk factors and other key factors that we have indicated

in our past and future filings and reports, including those with the U.S. Securities and Exchange Commission, could

adversely affect our business and financial performance. Note: The information contained in this presentation is not audited. Nevertheless, the consolidated accounts are prepared on the basis

of the accounting principles and regulations prescribed by the Mexican National Banking and Securities Commission (Comisión

Nacional Bancaria y de Valores) for credit institutions, as amended (Mexican Banking GAAP). All figures presented are in millions

of nominal Mexican pesos, unless otherwise indicated. Historical figures are not adjusted by inflation.

2

Strong and Steady GDP Growth…

…Supported by Stable Inflation… …and Low Interest Rates

Notes: *Original estimate (as of Feb’13)

1.5

-4.7

3.83.84.05.1

2014E 2013E

3.6*

2012 2011 2010 2009

3.73.93.63.8

4.4

3.6

2014E 2013E 2012 2011 2010 2009

4.14.04.54.54.5

5.4

2014E 2013E 2012 2011 2010 2009

The Mexican Banking Sector: A Compelling and Profitable Growth Story,

Based on Strong Macro Fundamentals

Source: INEGI, Estimates: Santander

Source: BANXICO Source: BANXICO

3

Despite a Tougher Than Anticipated First Half of the Year, the Mexican

Economy is Expected to Recover Starting in 2H13

Source: INEGI, Estimates: Santander

Source: CNBV

Weaker than anticipated GDP growth…

2.21.8

1.5

0.6

3.33.1

4.24.6

3Q12 4Q12 2Q12 1Q13 1Q12 2Q13 3Q13(E) 4Q13(E)

2,8552,7772,7512,6462,583

3Q12 2Q13

4.0% 2.8%

0.9%

4Q12 1Q13

3.5% 2.4%

2Q12

… has affected loan growth rates throughout

Mexico’s financial system…

Stronger expected US economic growth

Normalization of public expenditure in Mexico

Pending infrastructure and social housing investments

to drive further economic growth, starting 2014

Proposed fiscal and energy reforms to enhance

medium and long term growth prospects

Volume

QoQ Growth

Notes: Loan volumes in billions of pesos

…but favorable drivers support a recovery in

Mexico’s near-term growth story

4

Low Banking Penetration

An Expanding Middle-Class

Solid Macro Fundamentals are Complemented by an Under Banked

System with Favorable Demographics…

2010

17%

2011

16%

2012

17%

2009

16%

2008

15%

2007

15%

2006

13%

2005

12%

2004

12%

2003

13%

2002

14%

2001

14%

2000

16%

1999

18%

1998

21%

1997

21%

1996

26%

1995

32%

1994

38%

1993

35%

1992

29%

1991

24%

Source: CNBV, INEGI and IMF and HBS ”Mexico’s financial crisis of 1994-1995” from May 2012

Avg. pre-tequila crisis levels1: 31.5%

Notes: 1) Pre-tequila average takes into account 1991-1994 period

Loan-to-GDP Ratio

Source: CONAPO 2010

5

A Large, Young…

…and Join the Formal Sector …and Active Population, Expected to Expand…

…that Support Increasing Demand for Financial Products…

Source: US Census Bureau

Population <60 years old

Source: CONAPO

Active Population per Sector

687376778190

UK US Germany Canada Japan Mexico

%

Ag

es

2010 2020 (E)

% % % %

25-60

43%

25-60

46%

Source: iNEGI

71%

Formal

35.4mm

29%

Informal

14.2mm

+9.1mm

6

…Further Reinforced by Structural Reforms and an Ambitious

Infrastructure Plan

Labor

Infrastructure

Plan

Fiscal

Energy

Encourage foreign investment and higher formality

Increase flexibility and formalization

Reduce industrial operating costs and strengthen public

finance

Pick up in economic activity

Financial Enhance transparency

7

Santander México:

One of the Most Profitable Banking Franchises in Mexico…

Source: Company filings and CNBV (Mexican banking GAAP) figures for Financial Groups as of june 30, 2013

Notes: 1 Comprised by: 980 branches, 121 cash desks, 3 select offices, 48 select units, 35 select boxes and 28 brokerage house branches

2 ROAE

3 Efficiency

4 NPL Ratio

Santander México Ranking

Strong Efficiency3

Low Risk4

MX$831.8 billion in assets

MX$365.4 billion in loans

MX$405.0 billion in deposits

MX$101.7 billion in equity

1,215 branches1

10.0 million customers

#4

#3

#4

#4

#4

#2

Profitable Growth2

61.761.152.246.341.839.2

25.7

Scotiabank HSBC Banorte Banamex BBVA Santander Inbursa

4.64.33.4

2.72.42.21.8

Inbursa HSBC BBVA Scotiabank Santander Banorte Banamex

Retail

Banking

55%

Corporate

Activities

18%

Wholesale

Banking

27%

Retail Banking Franchise

7.99.012.813.1

15.617.8

HSBC Scotibank Inbursa Banamex Banorte Santander BBVA

19.4

#3

#2

Profit before taxes distribution

8

…Consistently Generating Best-in-Class Profitability with

Strong Loan Growth…

Loan Growth

Net Income1

13,85111,827

8,527

2012

17,822

2011

18,683

2010 2009 2008

350,683313,672

227,556207,737

229,673

2012 2011 2010 2009 2008

MX

$m

m

MX

$m

m

Source: Company filings and CNBV (Mexican banking GAAP) figures for Financial Groups as of March 31, 2013

Notes: 1 Net income in 2011 and 2012 include the following non-recurring gains:

2011 = 4,348 Insurance business sale to Zurich

2012 = 1,731 Sale and leaseback of branches

CAGR takes into account recurring gains

9

…Achieved by Executing a Successful Proven Strategy that Targets the

Growing Middle Class and Profitable Affluent Segments…

Clients are classified according to their

socioeconomic level…

…and then sub-segmented according to their

age

Early Stage

(18-30 years)

Anchor product

First Credit Card

Number of customers

Classic

5,896,518

Development

(30-60 years)

Retirement

(+60 years)

Anchor product

Mortgages

Anchor product

Saving Plans

Source: Company data

As of June 2013

Private Banking

12,456

Premier

284,814

Select

210,214

Preferred

3,607,268

Hig

h-I

nco

me

M

id-I

nco

me

10

…with a Comprehensive and Innovative Product Offering …

A full range of product offerings

(auto, life, fraud, property and

credit related) through a strategic

alliance with Zurich

Top 3 player in Credit Cards

Products that meet clients’ needs

and provide access to promotions

Fast assessment processes

and wide product offering

Agreement to acquire ING’s

mortgage portfolio in Mexico,

to strengthen position as #2

player

Source: Company data

As of June 2013

11

…through a Strong Multi-Channel Distribution Platform Supported

by a Unique CRM System…

CRM

Customer

Management Tool

Contact

Centers

ATMs Branches

Brokers

Around 1.6 million customers with

pre-authorized credit offers

Source: Company data

As of June 2013

37% mortgages

31% consumer loans

39% credit cards

32% insurance policies

Main sales and service channel

50% consumer loans

61% credit cards

63% mortgages

50% insurance policies

19% consumer loans

18% insurance policies

12

…and also Servicing High Potential SMEs with a Wide Range of Products

through a Specialized Network

Specialized

Network 12 Offices

Nationwide

Dedicated

Executives

Wide variety of lending

Highly active participation in

NAFIN programs

Driven by pre-authorized

models Comprehensive

investment products

Cash management oriented

Payroll services

266,066 clients

41,286 with credit

12,435 pre-authorized

13

Our Retail Business is Complemented by Well-Regarded, Client-Oriented

and Profitable Wholesale Banking Operations

“Best Trade Bank in Mexico” –

Trade Finance Magazine in 2013

Top Rated in Custody – Global

Custodian Magazine in 2013

Top player in the local derivatives

exchange MexDer in 2012

…Highly Regarded and Award-Winning

Source: Company filings and CNBV (Mexican banking GAAP) as of 2012

Revenue Mainly Driven by Recurring

Business…

Total: MX$7,145mm

53%

24%

23%

14

Focus on operating efficiency and profitability

Efficiency ratio2 39.2%

ROAE3 18.5%

YoY growth in core segments

Consumer1 12.5%

SMEs 42.6%

Mortgages 13.3%

Source: Company filings CNBV GAAP

Notes: 1) Includes credit cards, payroll and personal loans

2) Annualized opex / Annualized income before opex and allowances

3) ROAE excluding declared dividends from equity

4) This transaction s subject to customary regulatory approvals and is expected to close in the second half of 2013

Prudent risk management

NPL ratio 2.4%

Cost of risk 3.4%

Further strengthened the SanMex franchise Acquired ING Hipotecaria’s mortgage portfolio4

Continued branch network expansion

In this Context, Santander México Achieved Solid Results in 2Q13…

One of the most profitable banking franchises in

Mexico

15

Source: Company filings CNBV GAAP

Notes: 1) Includes personal, payroll and auto loans

Total Loans

+12%

(-5)%

3Q12

350,683

2Q13

365,360

4Q12

+4%

+8%

1Q13

352,267 343,383 338,905

2Q12

Retail

Corporates

…with Loan Growth in Line with Market Trends...

16

Source: Company filings CNBV GAAP

Notes: 1) Includes personal, payroll and auto loans

…Driven by Solid and Continued Growth in Core Segments…

… and Continued Growth in Commercial Loans,

Driven by a Strong Performance in Middle-Market

and SMEs

+13%

2Q13

75,167

2Q12

66,348 +16%

2Q13

38,253

2Q12

33,001

+8%

2Q13

27,817

2Q12

25,751

Personal

Payroll

2Q12

84,221

+10%

2Q13

76,828

-5%

2Q12 2Q13

74,326 70,392

26,492

+43%

2Q13

37,766

2Q12

141,237 125,100

Individual Loans

2Q12 2Q13 +13%

Commercial Loans

Mo

rtg

ag

es

Cre

dit

Ca

rds

Co

ns

um

er1

Mid

dle

-ma

rket

2Q13 2Q12

36,160

-12%

31,744

Co

rpo

rate

s

SM

Es

Go

v &

Fin

En

t

224,123 213,805 2Q12 2Q13 +5%

17

Total Deposits

Source: Company filings CNBV GAAP

Notes: * Includes money market

2Q13 1Q13

374,920 +1%

40%

60% Demand

Term

+14%

4Q12

362,452

58%

42%

2Q12 3Q12

336,289 330,875

58%

42%

62%

38%

378,690

42%

58%

Campaigns targeting commercial deposits

Specific services for our “Select” (VIP) client base

Branch expansion starts contributing to deposit growth

…while a Strong Deposit Base Continues to Underscore the Liquidity

Profile and Further Support Loan Growth

Net Loans to Deposits1

92.3% +1.5 pp

- 6.8 pp

2Q13 1Q13

90.8%

4Q12

93.6%

3Q12

98.7%

2Q12

99.1%

18

Source: Company filings CNBV GAAP

Notes: 1) Gross Operating Income does not include Other Income

2 Financial margin divided by daily average interest earnings assets

Pick-up in Net Interest Income Together with Higher Net Commissions and

Fees, Resulted in an 18% YoY Increase in Gross Operating Income

67%

23%

10%

Financial Margin

Net commissions and fees

Net gain (loss) on financialassets and liabiities

13,25912,90312,45212,46411,260 +3%

+18%

2Q13 1Q13 4Q12 3Q12 2Q12

Gross Operating Income1

8,8998,6368,8128,5828,394

2Q12

4.87

3Q12 1Q13 4Q12

+3%

+6%

2Q13

5.05

Net Commissions and Fees

3,0523,2183,2272,9642,761 -5%

+11%

2Q13 1Q13 4Q12 3Q12 2Q12

Net Interest Income and NIM2

19

Source: Company filings CNBV GAAP

Notes: 1) Annualized loan loss reserves divided by average loans

*Non-recurring: 2Q13 = 330 million related to homebuilders provisions /

4Q12 = 100 million non-recurring provision from project finance

**Commercial NPLs reflect the exposure to homebuilders

Healthy Asset Quality Despite Negative Impact from Homebuilders…

Cost of Risk1

2,8042,535

1,994

330

+19%

2Q13

3,348

1Q13 4Q12

2,948

3Q12 2Q12

3,018

Non-recurring*

Loan Loss Reserves (LLR)

+0.2 pp

2Q13

3.4%

3.7%

1Q13

3.2%

3.2%

4Q12

2.8%

3.5%

3Q12

2.6%

3.1%

2Q12

2.4%

2.4%

For the Quarter

3.3%

ex-homebuilders provisioning

3.4%

NPLs 2Q12 1Q13 2Q13 Var YoY (bps) Var QoQ (bps)

Consumer** 2.91% 3.52% 3.94% 104 42

Credit Card 2.87% 2.95% 3.53% 65 57

Mortgages 2.91% 3.24% 3.17% 26 -7

Commercial 0.74% 1.02% 2.03% 129 100

SMEs 2.00% 2.20% 2.40% 40 20

Total Loans 1.46% 1.83% 2.43% 97 60

Total Loans (ex-homebuilders) 1.46% 1.83% 1.98% 52 15

20

…and Strong Expense Management while Growing the Business and

Maintaining High Efficiency

Administrative & Promotional Expenses

5,3145,2884,535

3Q12

+17%

0%

2Q13 1Q13 4Q12

5,996 5,157

2Q12

+4.3 pp

2Q13

39.2%

1Q13

39.8%

4Q12

39.5%

3Q12

36.9%

2Q12

34.9%

Efficiency1

-4.6 pp

2Q13

64.0%

1Q13

65.6%

4Q12

63.7%

3Q12

66.2%

2Q12

68.6%

Fees to Expenses2

Source: Company Filings CNBV GAAP

Notes: 1) Annualized opex divided by annualized income before opex (net of allowances)

2) Annualized net fees divided by annualized opex (net of amortizations and depreciations)

1,2) Ratios slightly difer from the ones reported in 1Q13, due to the disaggregation of the asset management results to “profit from discontinued operat ions”

21

Source: Company filings CNBV GAAP

Notes: 1) Annualized net income divided by average equity

* ROAE excluding declared dividends from equity

3,891 4,2143,310

4,562

4,651 +2%

+20%

2Q13

4,143

1Q13

4,717

4Q12

4,268

3Q12

4,305

2Q12

5,285

Net Income (comparable)

Net Income (reported)

4,1434,717

3,310

4,214

5,285

3Q12 2Q12 4Q12

-12%

-22%

2Q13 1Q13 1Q13 2Q13

19.4%*

4Q12

19.1%

3Q12

21.1%

2Q12

22.4%

ROAE1

Comparable

18.5%* 19.2%*

While Reported Profitability was Affected by One-Time Events, Comparable

Net Income Increased and Capitalization Levels Remain Healthy

Core Capital and Capitalization

14.3 14.2 14.5 15.4Core capital

Capitalization

2Q13 1Q13

15.6%

4Q12

14.8%

3Q12

14.5%

2Q12

14.6% 15.2%

22

NPLs Ratio

Efficiency

ROAE

Focus on Strategic Businesses

Consumer / Credit Cards

SMEs

Mortgages

2013 - 2015

CAGR Target

Δ ~20%

Δ ~30%

Δ ~10%-12%

Focus on Risk, Efficiency and Profitability

1.5% - 2.2%

35.0% - 40.0%

~ 20%

2013 - 2015

Target Range

We Confirm Our Targets for the Three Year Period Ending 2015

Despite Lower Anticipated Economic Growth in 2013

23

Questions and Answers