gswrc cookie training 2013
TRANSCRIPT
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Welcome to Girl Scout Cookie Program Training
November 12-17, 2012
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Your SaleWho, What, Where, Why and How
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Anything when she’s part of the worlds largest girl-led business!
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All registered Girl Scouts can sell cookies if they have parental permission.
Who can sell Girl Scout Cookies?
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Thanks-A-Lot™Shortbread cookies dipped in rich
fudge and topped with an embossed thank you message in
one of 5 languages.
Mango Crèmeswith NutriFusion™
Vanilla and coconut cookies filled with a tangy mango
flavored crème enhanced with nutrients
derived from fruits.
ShortbreadTraditional shortbread
cookies.
Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored
icing.
Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a
chocolaty coating.
Thin MintsCrispy chocolate wafers
dipped in a mint chocolaty coating.
Caramel deLites®Vanilla cookies coated in caramel, sprinkled with
toasted coconut, and laced with chocolaty stripes.
Peanut Butter Sandwich
Crisp and crunchy oatmeal cookies with creamy peanut
butter filling.
America’s Best Cookies!
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By eliminating the carton on Thanks-A-Lot and Lemonades, Girl Scouts of the USA and ABC Bakers are taking more than 300 tons of paperboard out of the waste stream annually.
Reduce Waste
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Plus the new package designs for Thanks-A-Lot and Lemonades makes them easy to stack at booth sales!
New packaging
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• #1 cookie variety in retail cookie aisles and highest growth category
• Mango is popular, super fruit flavor and favorite of growing Hispanic population
• Addition of Nutrifusion marries indulgence and healthy categories
INTRODUCING
Vanilla and coconut cookies with a refreshingly tart mango fruit
crème center
MangoCrèmes
OF SUCCESS
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Mango Crèmes
No hydrogenated oils
Zero trans fats
No preservatives
Real coconut
15% RDI of vitamin B15% RDI of vitamins A, C, D, E and B6
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• Official member of the Roundtable on Sustainable Palm Oil (RSPO)
• Palm oil sourced exclusively from members of the RSPO to encourage sustainable farming practices
• Starting in 2012, we will incorporate mass balance sustainable palm oil in our Girl Scout cookies
• We also are purchasing Green Palm certificates to cover 100% of our projected palm oil requirements for the 2012-13 season Girl Scout Cookie season
Sustainability
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ABC Driving GSC Sale Growth
05-06 06-07 07-08 08-09 09-10 10-11 11-12-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
7%
0.7%
3.3%
0.0%
-1.2%
3.6%
6.5%
3.4%
-1.0%-0.7%
-2.0%-2.5%
2.0%
3.8%
2.9%
-0.4%
0.7%
-1.4%-2.0%
2.5%
4.7%
3.1%
ABC LBB Total GSC Sale
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Nilla W
afers
GS Shortbread
Chewy Chips Ahoy!
GS PB Sandwich
GS PB Patties
Chips Ahoy!
Oreos Double Stu
ff
GS Caramel deLit
esOreos
GS Thin Mints
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
Dollars
* GSUSA, IRI Grocery Store Data - 52 weeks ending 1st Qtr 2012
9 out of 10 consumers will buy if asked!
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The Girl Scout Cookie Sale 5 Key Skills
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Order Taking: January 1, 2013
Initial Deliveries: February 18-22, 2013
Booth sales begin: February 22 , 2013
When does the sale start?
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Order Taking
Online Marketing
Direct Sales
Booth Sales
How do we sell cookies?
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• The Goal Setting process is extremely important to the success of the Cookie Sale
• Goals start at the Council level• Service Unit Goals• Troop Goals• Each individual Girl Scout’s Goal
Goal Setting
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Council goal for 2013….2% increase in sales!!
Per Girl Average Goal 148 packages per girl
1,405,020 packages!
190 more girls selling
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Money Matters!
Council ProgramsCamps and PropertyStaff and SupportTroop activitiesCommunity ProjectsGold, Silver, Bronze awards
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• Engage and inform girls and their families
• Make sale as easy as possible to support
• Provide multiple formats for busy volunteers!
Cookie Materials
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ResourcesFor Girls
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INTRODUCING COCO!
Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing
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Goal Setting
• View recognitions and set package goal
• Track progress• Set reach goals• Monitor performance
within troop• Cheer on troop
teammates
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Sale Planning
• Develop an activity plan• Track progress against plan• Earn and display 5 Key Skills
activity bling
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Consumer Marketing • Send e-cards to friends
and families• Collect orders online• Maintain contact
database for use next year
Send Out 12 emails through online marketing in CoCo to earn the
Online patch!
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• Share achievements with troop
• Cheer on troop teammates• Social media sharing for
teens• Volunteers can share news
and tips with girls and families
Community
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• Features our council’s recognition program
Multi-Purpose, Custom Order Card
• Includes information about COCO, the new online goal setting, planning and marketing app for girls
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ResourcesFor Families
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Online Family Engagement
Program Benefits/
5 Key Skills
Ways to Support
Your Girl Scout
Family Activities
“Ask Me About My Girl Scout”
Tools
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ResourcesFor Volunteers
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• Sample Session Plans by Grade Level
Digital Resources for Easy Access
• Troop Goal Setting App
• Family Involvement Materials
• Send girls online “cheers” and share information through COCO
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• Guidance for training, goal setting, order-taking and booth sales
• Activity ideas that link to 5 Key Skills
Volunteer Toolkit
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Volunteer Toolkit
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Download exciting images in high or low resolution from our new online art gallery
New Art Gallery
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Volunteers train on their own time with unlimited online access to cookie program info.
Smart Cookie U
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SNAP – Planned Orders
Click on the Cookies icon and then click on “Planned Order”.
Planned Orders are an estimate of what cookies a troop will need through the week.
Use this function to order cookies to restock a troop’s cookie inventory.
Order placed to Cookie Cupboards◦ Planned orders are used to help guarantee the
availability of the cookies your troop needs from a specified cupboard.
◦ Planned orders can be adjusted at the time of pick up depending on the cupboard inventory
◦ Must be ordered by Sunday at midnight.
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Early (Initial) Recognition Order◦ Must create if any girl sells at least 155 packages on her initial
orderNO EARLY RECOGNITION ORDER PLACED
= NO T-SHIRTS!!!
Our Recognition Program
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Council name and
Sleeve art !
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Cookies
Safety
Goals
Skill Building
How ToGet Help
Have FUN!
Online Resources
Dates
Key Points for Family Training
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Thanks from all of us!
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• Each Service Unit Goal: see handout
• Service Unit Successes last year
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Fun for girls!• 100 Mystery Houses• Operation Cookie Drop – March 23rd
• Bling Your Booth Contest• Cookie Carnivals!
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• COOKIE CUPBOARDS
• Open February 22 – March 24 – place PLANNED ORDER IN SNAP
• Updated list available in January on website.
• Obtain full cases ONLY.
• Last two weekends may get box mixture to equal 1 case.
• Return policy only first 4 weekends.
Unopened cases may be returned to original cupboard up to 25% of order.
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New Banking Procedures – ACHWhat is this?
• ACH - Automated Clearing House is an electronic network for financial transactions in the United States. ACH processes large volumes of credit and debit transactions.
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Why the Change?• 3 banks we currently work with are not found in every county we serve
(67 counties).
• Over 4,000 deposits have to be manually entered prior to beginning collection process.
• Over 50 deposits made annually have no troop number on them and cannot tie them to a troop.
• Takes up to 2 months after deadline to go after leaders and parents that owe money.
• Over 100 refunds due to overpayment.
• More than 65% of councils are using this method for troop payment.
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How will this work?• Troops will deposit cookie money weekly/ often directly into their own troop bank account. Checks should be made out to the Troop #.• Final parent payment to leader is March 27th. • Leader fills out UDF (Uncollectible Debt Form) on parents who
have not paid by April 3rd!• 75% sweep of funds (less troop profit and less any UDF’s) on
April 16th.• 25% sweep of funds (less troop profit and less any UDF’s) on
April 23rd.• If you receive bad checks from customers – send in copy
of check and we will CREDIT your account and we will collect on them.
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Troop Cookie Sale Manager Agreement (front side of Form)
• Explains financial responsibilities and obligations.
• Hand out and collect at Service Unit training.
• Must have a background check within the last 3 years with Council – if not, can go online www.gskentucky.org – look for link. Cost $14.75
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A.C.H. Form (back side of Troop Manager Agreement)
• Troop leader must sign prior to taking orders.
• Details steps for payment of product
• Send to me immediately following training to Erlanger Office.
NewForm!
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Virtual Cookie Share• Initial order – column for each girl –
cookies are never picked up and they are shipped directly to OPERATION TROOP AIDE.
• Girl is financially responsible for those cookies
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Cookie Share• After initial order – booth sale cookies –
these are cookies that troops will drop off to Operation Cookie Drop on March 23rd or donated to “other” appropriate organizations.
• Virtual or drop off – still earns a patch.
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What should you have received?
• Girl and Troop Forms (you need to pre-pack these and have them ready for your December training).
• Mango cookies for each troop.
• Cookies for Service Unit.
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What should you get tonight• SNAP Instruction Books.• Service Unit Goals• Tote Bag/t-shirt• Important Pieces to Come:• (Fayette County and NKY booths –
February 1st).• Sample of each incentive (up to 185 level)
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What’s new??•New Mango Cookies•New packaging•New packaging for Lemonades•New ACH method of payment
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Important Deadlines• Troop Training within SU in December.• Online power points available December 5th.• Girls begin selling JANUARY 1st!• Troops initial order due in SNAP – Feb. 1st.• SU lock out - February 4th.
• Send in Troop Manager Agreements/ACH ASAP to me in Erlanger.
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Final DeadlinesCupboard managers will enter all extra cookies obtained from cupboard (ongoing).
Troops enter all girl transfers in SNAP and order recognitions in SNAP – due March 27th.
Troops paperwork due to you – March 29th.
SU lock out of SNAP – April 5th.
Send in paperwork immediately following.
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PAPERWORK AND SNAP REVIEW
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New Manager’s Training
Forms and SNAP
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Girl Form – Parent Permission• Explains information
regarding the sale.• One section must be
signed and returned to the leader prior to selling.
• Leaders should hang on to these until the end of the sale.
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Girl Form – Money Envelope• Girls can fill these out at
their troop training in December.
• Girls should use these when delivering the cookies.
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Girl Form – Order Card• Each girl receives an
order card.
• Incentives are listed on tear out section.
• Girls use these to compile their orders.
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T-1 Troop Worksheet• Use to compile all
girl orders for the troop
• Leader keeps these unless a parent owes money
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Troop Cookie Manager Plan Book & Troop Disk
• Checklists• Dates• Step by step
guidelines • Door hangers• Thank you
certificates• UDF copy
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SNAP