welcome to girl scout cookie program training
DESCRIPTION
Welcome to Girl Scout Cookie Program Training. November 16, 2013. Your Sale. Who, What, Where, Why and How. This is What a Girl Can Do. Who can sell Girl Scout Cookies. All registered Girl Scouts can sell cookies if they have parental permission. - PowerPoint PPT PresentationTRANSCRIPT
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Your SaleWho, What, Where, Why and How
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This is What a Girl Can Do
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All registered Girl Scouts can
sell cookies if they have parental permission.
Who can sell Girl Scout Cookies
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Cranberry Citrus Crisps Made with Whole Grain and Real Fruit
o 58% of consumers consider whether a product is made with real fruit and/or nuts
o 58% of consumers report that made with whole grains is an important product attribute
o The breakfast cookie market more than quadrupled in 2012o This cookie is great with a cup of tea or coffee…morning,
noon or evening!o 9 grams whole grain per servingo Made with real fruito No palm oilo No hydrogenated oilso No artificial flavorso No artificial sweetenerso Environmentally friendly packaging
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Thanks-A-Lot™Shortbread cookies dipped in rich
fudge and topped with an embossed thank you message in
one of 5 languages.
Cranberry Citrus Crisps
Crispy cookie, made with whole grain, full of tangy cranberry bits
and zesty citrus flavors.
ShortbreadTraditional shortbread
cookies.
Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored
icing.
Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a
chocolaty coating.
Thin MintsCrispy chocolate wafers
dipped in a mint chocolaty coating.
Caramel deLites®Vanilla cookies topped with
caramel, sprinkled with toasted coconut, and laced
with chocolaty stripes.
Peanut Butter Sandwich
Crisp and crunchy oatmeal cookies with creamy peanut
butter filling.
America’s Best Cookies
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* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13
A Powerful Brand
Girl Scout Cookies
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ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap
Reduce Waste
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The 5 Skills
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When does the sale start?
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Girls Take Orders
Girls Deliver Cookies
Cookie Booths
Girls Turn in Money
Recognitions
Celebrate
Starting December 20, 2013
January 17-27, 2014
January 18-March 23, 2014
Starting January 27, 2014
Orders due march 31, 2014
PSC Appreciation May 15, 2014
Important Dates
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Order Taking
Online Marketing
Direct Sales
Booth Sales
How do we sell cookies?
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Money Matters
$4.00 boxProceeds
Based on PGAGirls Registered
1-99 packages $0.46 100-159 packages $0.49 160-199 packages $0.59 200+ packages $0.69
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ResourcesFor Girls
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Goal Setting• View recognitions and
set package goal• Track progress• Set reach goals• Monitor performance within
troop• Cheer on troop teammates
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Sale Planning• Develop an activity plan• Track progress against plan• Earn and display 5 Skills
activity bling
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Consumer Marketing • Ability to import contacts• Automatic Thank You card
generation• Send e-cards to friends and
families• Collect orders online• Maintain contact database
for use next year
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• Share achievements with troop
• Cheer on troop teammates• Social media sharing for
teens• Volunteers can share news
and tips with girls and families
Community
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Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing
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• Set and track goals• Take and manage cookie orders• See a summary of orders and
item totals• View nutritional information
with product images
New Mobile App for Girls!
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• Track order payment and delivery status
• Email confirmations automatically sent to customers
• View recognitions, identify level achieved, track sales needed
• Automatically sync with online COCO information
New Mobile App for Girls!
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• Multi-purpose, customized order card for our council
• Features our council’s recognition program
• Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too
• Pocket order card included
Custom Order Card
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ResourcesFor Families
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Program Benefits/
5 Key Skills
Ways to Support
Your Girl Scout
Family Activities
“Ask Me About My Girl Scout”
Tools
Online Family Engagement
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ResourcesFor Volunteers
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• Assists volunteers registered in Snap in managing planned orders and inventory
• Secure log in• Sort orders by troop• Create and edit planned
order information• Confirm pick-up of planned
orders• Automatically transfer
inventory to a troop
New Mobile App for Cupboard Managers
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• Family Involvement Materials
• Sample Session Plans by Grade Level
• Troop Goal Setting App
• Send girls online “cheers” and share information through COCO
Digital Resources for easy access
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• Guidance for training, goal setting, order-taking and booth sales
• Girl-led materials
Volunteer Toolkit
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• New Cookie & Technology flyers• 8 Ways to change the world flyer• Goal chart & booth identifier
Volunteer Toolkit
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• ABC’s custom YouTube channel
• Girl-led material• Favorite cookie videos• 5 Skills video• Training and selling
ideas
Social Media
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• ABC Bakers volunteer focused Facebook page
• Share sales success stories with other volunteers across the country
Social Media
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Social Media
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Download exciting images in high or low resolution from our online art gallery
Flickr Art Gallery
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Cookie Time marketing tools to help drive sales!
Boost your sales
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Online Order Management
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• NEW Dashboard for easy access to key sales information
• Improved recognition ordering process
• Improved order management process
Snap Enhancements
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New Dashboard
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Easier Transfers
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Enter Booth Lottery
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OUR RECOGNITION PROGRAMOur Recognition Program
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Cookies
Safety
Goals
Skill Building
How ToGet Help
Have FUN!
Online Resources
Dates
Key Points for Family Training
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Thanks from all of us!