gtb new product innovation award (frost & sullivan)

BEST PRACTICES RESEARCH

© 2010 Frost & Sullivan 1 “We Accelerate Growth”

New Product Innovation, Data Leakage Prevention Solutions, World, 2010

Frost & Sullivan’s Global Research Platform Frost & Sullivan is entering its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The Company’s research philosophy originates with the CEO’s 360 Degree Perspective,* which in turn serves as the foundation of its TEAM Research** methodology. This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership. Our research team is proud to present the 2010 World New Product Innovation Award in Data Leakage Prevention to GTB.

Significance of the New Product Innovation Award

Key Industry Challenges Addressed by the new product innovation award

Data Leakage Prevention vendors are confronted to three main challenges. First of all, Data Leakage Prevention solution is a confusing term that is often used to describe Data Leakage Protection solution as well. Thus Data Leakage Prevention vendors must be specific when they define their solution. Secondly, DLP vendors must engage in a comprehensive approach. Finally, the implementation of DLP solutions must be efficient since it concerns the security of highly regulated organizations’ networks.

The requirement for a clear cut definition concerns the functional boundaries between data leakage prevention and data leakage protection, as well as the notions of digital rights management and even endpoint security management. Since boundaries have been blurred, it would be wise for companies to precisely define their expectations for DLP

FROST & SULLIVAN AWARD FOR

NEW PRODUCT INNOVATION

Presen ted to

GTB Technologies, Inc.



deployments and have their information security team keep DLP solutions focused on a tight set of data so as to get the most effective use out of their DLP platform. To go on, in order for DLP solutions to work effectively and efficiently, it is essential to have a comprehensive approach to DLP solutions. It is thus essential to define the types of sensitive data stored in the company’s network as well as to define the right policy to enforce on the data in order to remain in adequacy with the regulations and legislations. Furthermore, for a successful DLP implementation, it is important that a company be aware of the likelihood of data loss, and thus evaluates its data breaches history, number of users and volume of data, so as to adapt data leak solutions that will not hinder the workflow dynamic and flexibility. Indeed, a DLP solution should be effective, efficient, scalable, and non-intrusive. Yet, DLP solutions implementation is not always as efficient as one could expect. A third challenge for DLP vendors is to solve DLP solutions’ rate of false positives and false negatives. And to classify and prioritize sensitive data is essential to limit the rates of false positives and false negatives. A multitude of sensitive data types, users and dynamic business roles tend to prevent DLP solutions from working efficiently. As of today, DLP platforms are mainly efficient within highly regulated organizations’ networks where sensitive data, users’ rights and policies are clearly defined.

In this challenging environment, GTB came up with an innovative line of DLP products that meet the market demand for sensitive data protection. Indeed, GTB offers a DLP solution capable of blocking any outbound transmission, no matter the protocol or file format. Above all, the GTB DLP Suite inspects both structured and unstructured data fingerprinting. In case of a data leak, the GTB DLP Suite will detect fingerprinted data leak among both. The above points illustrate how GTB provides all users with an efficient Data Leakage Solution for greater network security.

Impact of New Product Innovation Award on Key Stakeholders The Technology Leadership Award is a prestigious recognition of GTB’s accomplishments in the DLP market. The core purpose of Frost & Sullivan Best Practices Awards is to further accelerate the growth of recipient companies. As captured in Figure 1 below, by researching, ranking, and recognizing those who deliver excellence and best practices in their respective endeavors, we hope to inspire, influence, and impact three specific constituencies:

• Investors GTB’s current investors will be pleased to gain favorable press from an impartial

third party with high industry credibility. Similarly, prospective investors are likely to favor companies with a well-established reputation for excellence. In either case, a best-practice award from Frost & Sullivan can only bolster the case for GTB as a worthy investment.

• Customers



A best-practice award will reassure customers that they are allied with an organization unmatched in its field. They may in turn reward your organization with greater loyalty and increased share of wallet.

• Employees This award represents the creativity and dedication of GTB’s executive team and

employees. Such public recognition can boost morale and inspire your team to continue its best-in- class pursuit of a strong competitive position for product innovation award.

Figure 1: Best Practices Formula for Growth Acceleration

Key Benchmarking Criteria for New Product Innovation Award For the New Product Innovation Award, the following criteria were used to benchmark GTB’s performance against key competitors:

• Innovative Element of the Product

• Leverage of Leading Edge Technologies

• Value Added Features/Benefits

• Increased Customer Value

• Customer Acquisition/Penetration Potential



Decision Support Matrix and Measurement Criteria To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an analytical tool that compares companies’ performance relative to each other with an integration of quantitative and qualitative metrics. The DSM features criteria unique to each award category and ranks importance by assigning weights to each criterion. The relative weighting reflects current market conditions and illustrates the associated importance of each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each market and award category. The DSM allows our research and consulting teams to objectively analyze each company's performance on each criterion relative to its top competitors and assign performance ratings on that basis. The DSM follows a 10-point scale that allows for nuances in performance evaluation; ratings guidelines are shown in Figure 2.

Figure 2: Performance-Based Ratings for Decision Support Matrix

This exercise encompasses all criteria, leading to a weighted average ranking of each company. Researchers can then easily identify the company with the highest ranking. As a final step, the research team confirms the veracity of the model by ensuring that small changes to the ratings for a specific criterion do not lead to a significant change in the overall relative rankings of the companies.

Figure 3: Frost & Sullivan’s 10-Step Process for Identifying Award-Recipients



Best Practice Award Analysis for GTB The Decision Support Matrix, shown in Figure 4, illustrates the relative importance of each criterion for the New Product Innovation Award and the ratings for each company under evaluation. To protect the interests of the award recipient’s competitors, we have chosen to refer to them as Competitor 1 and Competitor 2.

Figure 4: Decision Support Matrix for New Product Innovation Award

Measurement of 1–10 (1 = lowest; 10 = highest) Award Criteria

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Relative Weight (%) 20% 20% 20% 20% 20% 100%

GTB 17 15 15 17 16 80

Competitor 1 16 14 14 16 16 76

Competitor 2 13 12 12 12 16 65

Criterion 1: Innovative Element of the Product

GTB DLP Suite is made up of three DLP solutions: the GTB Inspector, the GTB Endpoint Protector and the GTB e-Discovery. The GTB Inspector is a hardware-based solution that protects data in motion. It can stop unauthorized transmission of confidential data between the network and the internet; respectively blocking, encrypting, putting in quarantine and alerting system-administrators about data violations. Thank to the GTB Inspector real-time comparison of the data’s hashes with the fingerprinted database, this latter can stop confidential information –even distorted- from leaving the network. The GTB Endpoint Protector is a software-based solution that prevents confidential data loss through input and output devices. The GTB e-Discovery detector is a software-based solution for data at rest protection, data classification and search for enterprises and SMB customers.

GTB develops intuitive solutions to stop sensitive data from leaving a corporate network. In other words, those solutions will stop unauthorized transmission attempts of confidential content, no matter the internet protocols and data formats being used, and without a proxy server. Furthermore, GTB DLP solutions can detect extracted data, file



format conversion, compression, file embedding, file extension changes, re-typed data as well as any change in data representation; in both structured and unstructured data.

Criterion 2: Leverage of Leading Edge Technologies With the release of its DLP solutions, GTB addresses the specific "raison d'être" of Data Leakage Prevention solutions, which is to prevent corporate data loss of sensitive and confidential information - whether malicious or accidental - from anywhere and at anytime. With its DLP Suite, GTB has pushed the technology forward: it detects leaking data according to fingerprinting and the pattern of the information, giving users the full benefit of DLP’s security and flexible features. Indeed, designed for greater security and to make sure all packets are scanned without network degradation, GTB DLP Suite detects any manipulation on data thanks to various precise and imprecise algorithms. Precise algorithms include whole file hash, cyclical hashes, watermarking or recursive transitional gaps –an algorithm it is proprietary of - while imprecise algorithms include data pattern engine and statistical analysis – among others.

Criterion 3: Value Added Features/Benefits In 2008, GTB entered the DLP market and in 2010, the company launched its DLP Suite, with which GTB prevents sophisticated attempts of data leakage. GTB Network DLP scans with accuracy all outbound information traffic and can block sensitive information without a proxy server. GTB Endpoint DLP discovers, protects, audits and controls any information susceptible of leaking. Finally GTB e-Discovery DLP scans both desktops and files to report any vulnerability it will delete or quarantine. In all three cases, GTB DLP solutions provide support for all languages. GTB DLP Suite also immediately identifies both the user trying to leak sensitive information and the receiver (e.g. e-mail address, IP address, etc), along with the type of sensitive information (e.g. a credit card number, a whole piece of confidential information, etc). Such features represent extra value-added for GTB DLP Suite, and are an opportunity for further market penetration and growth.

Criterion 4: Increased Customer Value The World Data Leakage Prevention Market will reach $456.8 million in 2010 and is projected to grow to $2,177.8 million by 2017. In the aftermath of the 2008 financial crisis - and despite the ongoing tough economic conditions – DLP solutions encounter growing success. To protect personal identifiable information, intellectual information and other confidential and sensitive corporate data, more and more state, federal and industry legislations and regulations are being enacted. Due to the potential dramatic consequences that non-compliance can create, an effective DLP technology has become a critical requirement for companies.



The CEO 360 Degree PerspectiveTM

The CEO 360 Degree model provides a clear illustration of the complex business universe in which CEOs and their management teams live today. It represents the foundation of Frost & Sullivan's global research organization and provides the basis on which companies can gain a visionary and strategic understanding of the market. The 360 degree perspective is also a “must-have” requirement for the identification and analysis of best-practice performance by industry leaders.

- Visionary Platform for Growth Strategies

The 360 degree model enables our clients to gain a comprehensive, action-oriented understanding of market evolution and its implications for their companies’ growth strategies. As illustrated in Figure 5 below, the following six-step process outlines how our researchers and consultants embed the 360 degree perspective into their analyses and recommendations:

Figure 5: How the CEO's 360 Degree Perspect ive Directs Our Research Process



Critical Importance of TEAM Research Frost & Sullivan’s TEAM Research methodology represents the analytical rigor of our research process: it offers a 360 degree view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Our experience has shown over the years that companies too often make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Frost & Sullivan contends that the successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practice and demographic analyses. In that vein, the letters T, E, A and M reflect our core technical, economic, applied (financial and best practices) and market analyses. The integration of these research disciplines into the TEAM Research methodology provides an evaluation platform for benchmarking industry players and for creating high-potential growth strategies for our clients.

Figure 6: Benchmarking Performance with TEAM Research

About GTB GTB is a Californian-based company that designs, develops and markets Data Leakage Prevention systems. Those systems can stop unauthorized transmission attempts of confidential contents at rate of success close to 100%, no matter the internet protocols and data formats being used.

GTB provides with very low-level of false-positive and false-negative rates and rigorously answers state and federal regulations and legislation. As such, GTB’s biggest clients are the banking, financial institutions, and the healthcare verticals. The company focuses on Data Leakage Prevention along with its rate of accuracy and ease of deployment of its solutions, which indicates to Frost & Sullivan that GTB Technologies will keep growing to become a major provider of DLP solutions in the coming years.



About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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gtb new product innovation award (frost & sullivan)

Technology

dlp vendors

dlp market

dlp solutions implementation

dlp solutioncapable

dlp platforms

data leak solutions

volume of data

data leakage protection