guerrilla social media marketing for exposition managers
TRANSCRIPT
Guerrilla Media Marketing 2.0
Guerrilla Media Marketing 2.0With Shane Gibson@ShaneGibson
Socialized.me/caem2011TodayDefine Guerrilla Marketing and Guerrilla Social MediaTop 10 attributes of guerilla media marketerThe power of nano-casting and nano-marketingHow to develop and manage an integrated social media marketing campaign
Socialized.me/caem2011Guerrilla Marketing
Achieving conventional goals through unconventional means.
Socialized.me/caem2011What is this?
Socialized.me/caem2011To this guy? A weapon.
Socialized.me/caem2011Traditional MarketingMoneyExtensive LabourHistorically OrientatedAlgorithmic ComplicatedME focused
Socialized.me/caem2011Guerrillas Depend on..PsychologyEngagementEmotional ImpactExcitementPassionHumorDesire
Socialized.me/caem2011Guerrilla MarketingInnovationImaginationKnowledgeCommunity
Socialized.me/caem2011Word of Mouth and Mouse are not free.
Time is not money. Time is life.
Socialized.me/caem2011Guerrilla Marketing
Is about LEVERAGE
Socialized.me/caem2011Insurance Guerrillas
Socialized.me/caem2011Free & Honest Tea
Socialized.me/caem2011Results
Socialized.me/caem2011Press
Socialized.me/caem2011Earned Media
Socialized.me/caem2011Increase in Sales
Socialized.me/caem2011Wall Street VS. LA
Socialized.me/caem2011
Free as a Weapon
Socialized.me/caem2011
Socialized.me/caem2011Free Wifi as Weapon
Socialized.me/caem2011
Socialized.me/caem201110 Guerrilla TraitsImmune to hypeCuriosityThe ability to sprintThe ability to run marathons.Transparent
Socialized.me/caem201110 Guerrilla TraitsCommunity focused Profit driven Tech hungry Self-developer Leadership mentality
Socialized.me/caem2011Boeing
Socialized.me/caem2011Mediadecoder.com:Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained. - Boeing
Socialized.me/caem2011
"Social media is 1000 people wide and 2 inches deep"
Socialized.me/caem2011Broadcast
Socialized.me/caem2011Narrow Cast
Socialized.me/caem2011Niche-Cast
Socialized.me/caem2011
NANO-Cast
Socialized.me/caem2011Scott Heiferman
Socialized.me/caem2011@cforbesoklahoma
Socialized.me/caem2011@cforbesoklahoma
Socialized.me/caem2011Nano-CastFacebook GroupsLinkedin Groups and Sub-groupsOffline events and seminars (Meetups and Tweetups)Webinars and Podcasts#tags and Twitter listsOne-to-one dialogueContributing to other events and groups
Socialized.me/caem2011At the Event
Socialized.me/caem2011Live Blog
Socialized.me/caem2011Twitter Feed
Socialized.me/caem2011Build hubs
Socialized.me/caem2011
Socialized.me/caem2011
Socialized.me/caem2011PlANNING AND LAUNCHINGIdentify Your GoalIdentify Your Target Audience/Nano-marketsPick the Right PlatformsMap out Social Etiquette and PolicyImplement Listening and Engagement StrategyKnow Your Market IntimatelyCreate Content Mixing Marketing and Community (Have a calendar)Get Sociable!
Socialized.me/caem2011
Resourceshttp://socialized.me/caem2011 http://twitter.com/shanegibsonhttp://closingbigger.nethttp://inSocialMedia.com
Socialized.me/caem2011