Guerrilla VideoSmartphone Movie Making

Scott Hancock Showreel 2017https://vimeo.com/199383272/46cac8f158

WHAT IS GUERRILLA VIDEO/FILMMAKING?

• No Permits

Film Industry• Small Crew

• Real locations • Low budget

What does it mean for you• Thinking outside the box • Not having president/Executive Director

• Not hiring professionals/me • Using smartphone

You all have something to say - how can you say it in a unique way?Emotional, funny, personal, what direction do you want to take and why?

Don’t tell people what they already know - take them someplace they haven’t been. Show them something they’ve never seen. MM

Make sure you SHOW and not just TELL - don’t forget this is a visual medium.

AMAZING!• 1995 - MiniDV - HD was @50k and over - college we were still on film

• 2005 Cameras started to appear in phones

• 2007/8 - DSLR’s with video capabilities - HD Video hit the market @ price point that

opened the market up to everyone.

• Today we can do 4k video on our phone

iPhone 7 advertisementhttps://www.youtube.com/watch?v=Q6dsRpVyyWs

50k camera vs iPhone 7

https://www.youtube.com/watch?v=ztpX3AO1UtU&t=16s

Taking full advantage of the tech

• Use a manual camera App

• Iphones/Android - Filmic Pro: www.filmicpro.com/ - One of the best 10 bucks you ever spent - allows you to transform the camera into a professional tool.

CHANGE SETTINGS ON CAMERA

• Bitrate: the higher the setting the better the quality

• Frame Rate: 24fps - cinematic look

• Audio: AAC

Before you shoot• Battery - video EATS battery life - buy external

• Know how much storage you have - 16gigs not much

• Create a gear check list

• Release forms

Be prepared for anything

• Research/Interview questions/ tissues

USING THE CAMERA• Stabilization - tripod mount, arms, built-in

• ALWAYS shoot horizontal - vertical is not how we see the world

• Instead of zooming - physically move the camera • Lighting - best with a TON of light - use manual controls - next to

window or light source

• Audio - use an external mic - if not - move camera close as possible - people are forgiving of bad picture but not forgiving of bad audio

Establishing shot/Extremely wide ShotWide angle shots usually at the beginning of the scene that show the full environment in order to set the stage so that your viewer knows where the story is taking place.

Wide Shot or Long ShotWide shots provide for a little tighter view of a scene as compared to the establishing/extremely wide shot.

Medium ShotThis shot gets in a little closer to the subject and usually portrays the subject from the waist up.

Close UpA close up is a tight view of the subject. If the subject were a person, the person’s face would fill the entire frame for a close up.

Extreme Close Up

Two shot

Over the shoulder shot

Cutaway shotCutaway shots show anything other than the main subjects.

SHOT ANGLES

High angleWith high angles, the camera looks down on the subject. The high angle is commonly used to portray the subject as small and vulnerable.

Eye levelWe are used to seeing people at eye level in everyday life so this is the most common angle. The eye level angle is the

eye level of your subject rather than your own.

Low angleLow angles are used to make the subject appear larger and dominant.

6 Rules for video composition

https://www.youtube.com/watch?v=Qj3QIQXYyik&t=44s

• Rule of thirds - divides frame into 3x3 grid - intersecting lines are ideal placement.

• Avoid the center - unless you want to draw the eye to center.

• 180 degree Rule - keep them all on the same side.

• Headroom - leave room at top of head - unless its an extreme close-up.

• Create Depth - foreground and background - be creative!

Know when to break the rules

While shooting - get coverage. Wouldn’t hurt to get a WIDE, MED, CU of everything you shoot. More coverage - the more freedom in editing

HOLD EACH SHOT FOR AT LEAST 10SEC.

Editing

• Iphone - imovie - easy to learn - plenty of online tutorials

• Getting your Org logo and call to action created separately and send to iPhone

• Getting media off the phone. Mac - image capture - iTunes- cloud backup

• In theory you can do EVERYTHING on the phone - film - edit - upload

• Make sure you have the rights to use EVERYTHING in your video - people, music, locations, etc.

CONTENT CONTENT CONTENT1 video a year isn’t going to get you a following

More editing

https://www.youtube.com/watch?v=QdbK7KTgqP0

Editing App - iMovie:

Editing Tutorial:

https://itunes.apple.com/us/app/imovie/id377298193?mt%3D8

GEAR LINKS

Lavalier Microphone - cheapest:https://www.amazon.com/Neewer-3-5mm-Hands-Computer-Microphone/dp/B005DJOIHE/ref=pd_lpo_267_bs_lp_t_2?_encoding=UTF8&psc=1&refRID=Y2BMNAV606R8THCJM9JZ

https://www.amazon.com/Audio-Technica-ATR3350iS-Microphone-Smartphones-19-69-Feet/dp/B00HZA6EJO/ref=sr_1_7?s=musical-instruments&ie=UTF8&qid=1489174056&sr=1-7&keywords=microphone+for+smartphone

Lavalier Microphone - bit more expensive but option to monitor sound - GOOD!!

Grip Tight Mount - allows you to attatch to tripod:

https://www.amazon.com/JOBY-GripTight-Mount-Universal-Smartphones/dp/B009GHYLKS/ref=pd_sim_421_3?_encoding=UTF8&pd_rd_i=B009GHYLKS&pd_rd_r=9VS97RWZKR5CX51PMESZ&pd_rd_w=bad1B&pd_rd_wg=PoZ6p&psc=1&refRID=9VS97RWZKR5CX51PMESZ

Small Tripod:

https://www.amazon.com/AVAWO-Universal-Flexible-Wrapable-Smartphones/dp/B013E0FIPY/ref=sr_1_14?s=wireless&ie=UTF8&qid=1489174599&sr=1-14&keywords=gorillapod

Music:

https://www.premiumbeat.com/

Gear Rental:

https://www.borrowlenses.com/https://www.lensprotogo.com/

AWESOME online resources:

http://iphonephotographyschool.com/iphoneography-websites/

Scott HancockProducer/Editor

https://www.instagram.com/s_d_hancock/

https://www.facebook.com/scottdavidhancock

https://vimeo.com/scotthancock

www.scottdavidhancock.com

https://www.linkedin.com/in/scott-hancock-666ab483/

THANK YOU!!!!scottdavidhancock@gmail.com

(603)568-5956scottdavidhancock.com

Please don’t hesitate to reach out with any questions