guesswhere report
DESCRIPTION
TRANSCRIPT
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
APPLICATION FEATURES
Concept of the game:
• Users have to guess where the picture is taken
• 4 different choices possible each time
THE MORE THEY GUESSTHE MORE THEY COULD WIN
A 7 NIGHTS STAYIN GUADELOUPE
• Each correct answer gives miles and they can allow the user to unlock badges
PICTURES SENT
12 3
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
Regions & Cities 179
Partners
GUADELOUPE (+ La Creole) 83
FRANCE MONTAGNES 9
TOTAL 271
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
VISIBILITY OFFERED ON US.RENDEZVOUSENFRANCE.COM
Displayed with all of our apps, the app Guesswhere is on our Home Page.
PROMOTION ON ATOUT FRANCE MEDIA
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
INSERTION IN CLUB FRANCE FEBRUARY
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
Clicks
Club France 3,559
Guesswhere 847 (more than 30%)
Sent on Feb, 19th 2014
PROMOTION ON SOCIAL MEDIA
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
FACEBOOK POSTS
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
POST#1: February 19, 2014
• 48 likes• 3 comments• 1 share• 3,142 impressions
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
POST#2: March 4, 2014
• 37 likes• 2 comments• 4,146 impressions
« I am totally addicted to this
app! »
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
POST#3: March 14, 2014
• 110 likes• 1 comment• 11 shares• 2,977 impressions
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
POST#4: March 19, 2014
• 34 likes• 2 shares• 3,266 impressions
GUESSWHERE PROMOTION 2014 REPORT FROM DECEMBER 2013 TO MARCH 2014
POST#5: March 31, 2014
• 45 likes• 2 shares• 1,418 impressions
Total Facebook impressions 14,949
